--> How To Connect With SMEs in the Post-HARO Era Big changes are shaking up the PR and digital marketing world - Cision has shut down Connectively (formerly HARO) in December of 2024. If you've relied on it for sourcing Subject Matter Experts (SMEs) and securing high-quality links, it’s time to pivot. HARO (Help a Reporter Out) was a go-to resource for journalists and marketers looking for expert insights. Even after its rebrand to Connectively, the core function remained the same: bridging the gap between experts and media. Now, with its closure, many are wondering - where do we go from here? The Good news? There are plenty of solid alternatives! Whether you're sourcing SMEs for a story, survey, or link-building strategy, here are some top platforms to consider: ?? Source of Sources – Simple & efficient SME discovery ?? Qwoted – Expert database for PR pros ?? Muck Rack – Find journalist contact info easily ?? Prowly – A full-scale PR management tool ?? Help a B2B Writer – Tailored SME matches for B2B content ?? Featured (formerly Terkel) – Direct SME connections ?? SourceBottle – Easy-to-use platform for SMEs & journalists ?? Hunter.io – Powerful outreach & email discovery ?? JustReachOut – AI-powered media outreach ?? PitchResponse – Inbound press opportunities If your strategy depended on HARO, now is the time to diversify your outreach. The media landscape is shifting, and those who adapt quickly will continue to land high-authority links and PR wins, and, therefore, keep winning the battle! Which platforms have you found most effective for connecting with SMEs? Let’s discuss in the comments! ?? #LinkBuilding #DigitalMarketing #PR #SEO #HARO #MediaOutreach #SME
SEM (Search Engine Marketing)
广告服务
Brooklyn，NY 70 位关注者
Always Question! SEO & Web Analytics from the SEM Boutique Digital Marketing Agency
关于我们
SEM is a group of professionals specializing in Digital Marketing, SEO, Web Analytics, PPC, and Web Development. We tie web design, strategy, and the latest search engine technology together to create interactive experiences that drive sales and promote brands online bringing profit to our clients. Our rates are very competitive on the market. SEM is based in the Williamsburg neighborhood of New York City - across the East River from Manhattan. Services: Providing Search Engine Optimization, Web Analytics and Search Engine Marketing services (Paid Search and Display campaigns). Offering Website Development, Web and Graphic Design. Website: https://semnewyork.com/
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https://semnewyork.com/
SEM (Search Engine Marketing)的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- Brooklyn，NY
- 类型
- 私人持股
- 创立
- 2013
- 领域
- Search Engine Optimization (SEO)、Website Development、Pay Per Click (PPC)、Google Analytics、Local SEO、Technical SEO、Link Building、Content Strategy、Search Engine Marketing (SEM)、Web Analytics、Medical SEO、Healthcare Marketing、Web Design、Web Development、SEO Strategy、AI-Powered SEO、AI SEO和Keyword Research
地点
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主要
获取路线
240 Kent Avenue
US，NY，Brooklyn，11249
动态
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See how the world of measurement is changing in front of our eyes..
?????? ???????????? ???? ??????????????????????: ?????? ???????????? ???? ???????? ?? 2024 marks a turning point in how we measure success in Digital Marketing. The world of measurement is undergoing a profound transformation, driven by emerging technologies, evolving consumer behaviors, and shifting regulatory landscapes. Let's explore the key trends shaping measurement across four critical areas. AI and Synthetic Data Growth Artificial Intelligence (AI) is revolutionizing data analysis. Expect a surge in synthetic data use, mimicking real data without privacy concerns. This fuels accurate insights and predictive analytics, even amidst privacy regulations and the loss of third-party cookies. Third-Party Cookie Shift With third-party cookies fading, marketers are shifting to first-party data and consent-driven strategies. Alternatives like Unified ID 2.0 and cohort targeting offer privacy-compliant options for audience targeting. Holistic Measurement Hurdles Marketers struggle with fragmented data sources and metrics. Bridging these gaps with integrated analytics and cross-channel attribution models will offer a complete view of customer journeys for better optimization. Closing the Sustainability Gap Sustainability metrics like carbon footprint reduction and ethical sourcing are gaining importance. Marketers can leverage data insights to measure environmental impact, aligning business goals with sustainability objectives. ?? Conclusion The future of measurement in 2024 is characterized by AI-driven insights, cookieless strategies, holistic measurement approaches, and embraces sustainability for a brighter future in digital marketing. By accepting and implementing these key trends, marketers can navigate the evolving digital landscape with confidence, driving growth, and relevance in the increasingly complex marketplace. ?? Join the Conversation How is your business dealing with the measurement challenges? Please share your experiences and insights in the comments below. #measurement #analytics #dataanalysis
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SEM (Search Engine Marketing)转发了
?????????? ???????? ???????????????? ???????????????????? Link building has often been synonymous with textual content. However, the potential of images as a powerful tool for link building often goes overlooked. Images possess a unique ability to captivate audiences and enhance content value. They're often the first element to catch a reader's eye, drawing them into the accompanying text. Here are several modern techniques to harness the power of images for effective link building: 1. Creative Guest Posts with Image Links: While traditional guest posting may face challenges in securing textual backlinks, incorporating image credit links offers a good workaround. By including images from your website in guest posts with your backlinks, you can achieve valuable link placements. 2. Image Sharing for Link Acquisition: Sharing high-quality images with other websites presents another link building opportunity. Many platforms struggle to source appealing visuals, therefore, offering free image use in exchange for a backlink can swiftly generate a multitude of quality links. 3. Creating Shareable Infographics: Crafting viral infographics demands originality and relevance. Researching existing content ensures your infographic offers unique insights, increasing its potential for widespread sharing. Identifying popular topics and leveraging industry authority sites for content attribution can enhance your graphics' credibility and likelihood of being shared. 4. Utilizing Custom Badges for Link Building: Custom badges serve as an effective link-building tool, particularly through hosting blog awards or establishing contributor badges. Awarding top sites in your niche with badges containing backlinks can yield numerous quality links. Similarly, requiring contributors to display a badge in exchange for their content being accepted can exponentially increase link acquisition. 5. Promoting Infographics for Link Acquisition: Once created, promoting your infographic across various channels is crucial for link acquisition. Utilizing social media to engage industry influencers, investing in paid advertising, and manually reaching out to niche bloggers can amplify your infographic's reach and link-building potential. 6. Creating Instructional Graphics for Link Building: Simplifying complex processes into instructional graphics presents an opportunity for link building. By providing easily digestible visual content, you can appeal to sites featuring instructions, offering them graphics to enhance their content in exchange for backlinks. While building image-based links requires time and effort, in my opinion, it is less time-consuming than the traditional link building process. Incorporating these techniques can yield significant long-term results for your SEO strategy. By diversifying link-building strategies to include images, you can lay a robust foundation for enhancing your website's ranking and visibility in contemporary SEO landscapes. #linkbuilding
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The recent #GoogleLeak, especially regarding the way Google ranks content and uses AI in search, is likely to bring significant changes to SEO strategies in 2025..
What We Need to Know About the Google Algorithm Leak 2024? Here’s how Google’s 2024 leak is going to shake up SEO strategy for 2025: 1. Topical Authority Will Be King Google’s taking a hard stance on depth over breadth. In plain terms? Sites that cover a topic deeply and answer questions from all angles will have the edge. If you want to rank in 2025, start thinking of your site as a subject expert and build content that covers every nook and cranny of your field. Being “kind of knowledgeable” just won’t cut it. 2. AI-Powered Content with a Human Touch Google’s ramping up its ability to sniff out content that’s too AI-heavy. For next year, that means your content needs to feel human, even if AI is helping behind the scenes. Striking a balance—leveraging AI for efficiency but adding authentic, personal insight—is going to be a huge plus, especially for fields like healthcare and finance where credibility matters. 3. User Engagement Metrics Will Pack a Punch Dwell time, click-through rates, engagement… all these “invisible” factors are about to get louder in the algorithm. This means that for 2025, SEO isn’t just about getting clicks; it’s about creating content and site structures that make people want to stay. From page layout to how you serve up content, it’s all about keeping the user engaged. 4. Mobile-First Design Is Still the Standard Google’s not backing down on mobile-first, and they’re planning some mobile-specific updates. So if mobile hasn’t been top of mind, now’s the time. Especially with the rise of voice search, making sure your content is “voice-search friendly” is going to pay off. 5. E-E-A-T Will Continue to Climb Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) will become a non-negotiable. Think: real experts writing about what they know, with author bios, references, and real credentials. For high-stakes industries like health or finance, this is even more crucial. In short, be ready to double down on building trust. The Takeaway To stay on top in 2025, start evolving your SEO game now: dive deep on topics, balance AI with human insights, prioritize mobile, and never underestimate the importance of E-E-A-T. #googleleak #googlealgorithm
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?????? ???? ?????????? ?????????????? ?????????????? ???????????????? ?????? ??????????????-???????????? ???????????????? ???????????????? The integration of AI with SEO and Content Strategy is revolutionizing how businesses create, optimize, and distribute content today. Leveraging AI to build content clusters can boost search traffic and facilitate engaging customer journeys. ?????????????? ???????????????? are groups of related content pieces centered around a central topic, known as ?????????????????????????????????????????. The pillar content is a guide on a broad topic, while cluster content consists of more detailed articles that delve into subtopics related to the pillar content. This strategy creates a strong internal linking structure. ?????? ???????? ???? ???? ???? ?????? ?????? ?????????????? ???????????????? AI enhances content creation and optimization in several ways: ? Keyword Research: AI analyzes data to identify relevant keywords and search trends. ? Content Creation: AI writing assistants can generate high-quality content quickly, adhering to SEO best practices and optimizing for readability and engagement. ? Data Analysis: AI analyzes user behavior and engagement to provide insights on what content resonates with your audience most. ? Personalization: AI can tailor content to individual users based on their behavior and preferences. ???????????????? ?????????????? ???????????????? ???????? ???? 1. Identify Pillar Topics and Subtopics Use AI-powered SEO tools like Ahrefs and SEMrush to identify high-volume, relevant keywords for your pillar topics. Analyze search intent and user queries to uncover related subtopics. 2. Create Comprehensive Pillar Content Develop in-depth pillar content that serves as the cornerstone of your content cluster. Use AI writing assistants like Jasper or Copy.ai to create well-structured and optimized content that aligns with your SEO goals. 3. Generate Cluster Content Write detailed articles/posts addressing the subtopics identified during your research. Each cluster content piece should link back to the pillar content and other relevant cluster pieces. 4. Optimize Internal Linking Establish a robust internal linking structure by linking cluster content to the pillar content and vice versa. This helps search engines understand the relationship between your content pieces and keeps users engaged on your site longer. 5. Monitor and Refine with AI Analytics Use AI-driven analytics platforms like Google Analytics or tools like MarketMuse to track the performance of your content clusters. Analyze data to identify which pieces are driving traffic and engagement. By integrating AI with SEO and content strategy, you can create powerful content clusters that drive search traffic and facilitate engaging customer journeys. This approach boosts your online visibility and builds a loyal audience, ultimately driving growth and success to your business. #ContentClusters #AIforSEO #KeywordClustering
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Digital Revolution: AI and SEO Transformation The digital revolution has drastically reshaped our interaction with technology and information, and SEO is at the forefront of this transformation. With the rise of advanced tools and artificial intelligence (AI), SEO has become more dynamic and efficient. Here’s how AI and digital tools are revolutionizing SEO: The Digital Revolution: Key Innovations 1. Advanced Analytics Tools: Platforms like Google Analytics, SEMrush, and Ahrefs provide deep insights into website performance and user behavior, enabling data-driven SEO strategies. 2. Content Management Systems (CMS): WordPress, Joomla, and Drupal make content creation and optimization seamless, with built-in SEO features. 3. Mobile Optimization: Tools like Google’s Mobile-Friendly Test ensure websites perform well on mobile devices, a must in today’s smartphone-dominated world. AI in SEO: Game-Changing Impacts 1. Automated Content Creation: AI platforms like OpenAI’s GPT-4 generate high-quality, keyword-optimized content, saving time and effort while maintaining quality. 2. Voice Search Optimization: AI helps understand natural language patterns, crucial for optimizing voice searches via Siri, Alexa, and Google Assistant. 3. Predictive Analysis: AI algorithms predict trends and user behavior, allowing SEO professionals to adapt strategies proactively. 4. Chatbots and Engagement: AI-driven chatbots enhance user engagement, improving site metrics like time on site and reducing bounce rates. AI-Powered SEO Tools 1. Google’s RankBrain: An AI algorithm that improves search query relevance and accuracy by learning from user interactions. 2. MarketMuse: Analyzes top-performing content and provides optimization recommendations. 3. BrightEdge: Offers real-time SEO research, recommendations, and performance tracking. 4. Clearscope: Assists in creating high-quality, optimized content with keyword suggestions and competitive insights. Future of SEO with AI 1. Hyper-Personalization: AI will deliver more personalized search results, requiring content to cater to specific audience segments. 2. Visual and Video Search: AI advancements will make optimizing visual content crucial. 3. Real-Time Data Processing: AI will allow real-time adjustments to SEO strategies, ensuring quick responses to changes. 4. Ethical SEO Practices: As AI tools advance, maintaining transparency, data privacy, and ethical practices will be essential. The digital revolution and AI are ushering in a new era for SEO, enhancing efficiency and opening new growth opportunities. Embracing these advancements is crucial for businesses aiming to thrive in the digital age. The future of SEO is bright, and with AI, it promises continuous evolution and improvement. Let’s stay ahead of the curve and harness the power of AI for an exciting SEO journey! #DigitalRevolution #AI #SEO #SEOTrends #FutureOfSEO
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