Semasio

Big news today??? ?? ?? Semasio has been acquired by Samba TV! Together, we’re advancing the future of advertising in a privacy-conscious world where first-party data and contextual intelligence play a vital role in a brand’s marketing strategy. Semasio will operate independently and will now have the support and track record of Samba TV enabling us for future growth and success. "As a long-standing partner of Semasio, we’re excited by the news that Semasio’s semantic targeting capabilities will be combined with Samba TV's comprehensive global first-party data and advanced AI solutions. This integration brings new possibilities to our data activation strategies and will unlock increased value for our clients in their cross-channel marketing efforts." said Acxiom SVP of Channel Partnerships @Martin Wexler. Read more on this exciting milestone here??? ?? https://lnkd.in/e82fz7zj #GenAI #Contextual #AI #FutureofAdvertising

Thanksgiving = food + football + big opportunities for brands! With 34.1 million viewers tuning in last year, it’s the perfect time to connect with your audience. Here’s how to win: ? Know Your Fans: From die-hards to social viewers, tailor your message. ? Be Relevant: Ads that match the moment make a bigger impact. ? Join the Fun: Celebrate the game and the holiday spirit. Read more about it here ????: https://lnkd.in/exFyMVFQ

Thanksgiving and football go hand in hand, creating prime opportunities for brands to reach every?kind of fan. Don’t be a turkey—use Semasio's Segments to engage both die-hard football fanatics and casual viewers gearing up for the big game and meal! https://lnkd.in/evrzeS_b

Bitcoin's recent post-election surge is driven by investor optimism around possible pro-crypto policies and regulatory clarity. Growing institutional interest, the launch of Bitcoin ETFs, and anticipation of blockchain innovation are attracting both individual and corporate investors to the cryptocurrency market. With Semasio dynamic segments, brands can connect with crypto enthusiasts and position themselves at the center of digital finance, tapping into blockchain's growing momentum. Read more about Decoding Crypto Audiences: Segmentation Strategies for Personalized Marketing https://lnkd.in/ePRBDfap

Get ready to capture holiday shoppers with campaigns that resonate. From gamers hunting for the latest consoles to tech enthusiasts eyeing Black Friday deals and every type of gift-giver in between searching for the perfect present—we’ve got the insights to help you reach every corner of the holiday market. Inside the Playbook: ?? Targeting tips for diverse audiences ??Always-on segments for peak holiday campaigns ?? Strategies for this season's must-have tech and gaming gifts Make every message count! #HolidayMarketing #EngageDelightConvert Download Now: https://lnkd.in/enF9Xc8A

Get ready to capture holiday shoppers with campaigns that resonate. From gamers hunting for the latest consoles to tech enthusiasts eyeing Black Friday deals and every type of gift-giver in between searching for the perfect present—we’ve got the insights to help you reach every corner of the holiday market. Inside the Playbook: ?? Targeting tips for diverse audiences ??Always-on segments for peak holiday campaigns ?? Strategies for this season's must-have tech and gaming gifts Make every message count! #HolidayMarketing #EngageDelightConvert Download Now: https://lnkd.in/enF9Xc8A

The Justice Department’s case against Google is challenging its dominance in digital advertising, spotlighting big questions around competition, fairness, and consumer choice. With Google’s control over ad tech at the center, this landmark trial could impact brands, consumers, and the entire ad industry. Discover how this case could reshape the future of digital advertising as we know it. https://lnkd.in/e2GYieQM

It’s here! Our new ad industry survey report reveals that confidence in first-party data strategies has dropped by over 10% since last year. Read the report to see what this means for you: https://bit.ly/4eoIsHL

Contextual targeting is the perfect gift for advertisers this holiday season. Our newest article shares how you can boost consumer trust and engagement while putting their privacy first with this strategy. Read here: https://bit.ly/48kZu7t

The digital landscape is still shifting despite Google reversing its decision on third-party tracking cookies. Privacy concerns drive new ways for advertisers, publishers, and consumers to interact online. Alternative IDs like ID5 and UID 2.0 offer some solutions, but they’re not as effective as cookies—reaching only about 50% of their potential. This means a blended approach is needed: combining alternative IDs with contextual advertising (targeting based on page content, not user behavior) is the way forward. As the digital ecosystem evolves, those who adapt quickly will thrive. Learn more in our latest post. https://lnkd.in/eC-9hivd