Purpose Brands, LLC

A warm welcome to Thomas Leverton, the CEO of Purpose Brands! Tom arrives as the?US$6.3 trillion?global wellness economy is projected to reach?US$9 trillion?by 2028, with the physical activity sector and digital fitness projected to grow 6% and 17%, respectively, year over year. (Source: Global Wellness Institute.) He is tasked with steering the financial performance, workplace culture, innovation and continued global expansion of the Purpose Brands portfolio and services. Tom also joins the Purpose Brands board of directors. The world is rapidly evolving beyond both fitness and traditional medical care, as more people than ever seek holistic, preventative wellness services to stay physically strong, improve mental health, and improve longevity. We're thrilled to have Tom on board as we continue to expand our portfolio of accessible and effective fitness and wellness services, which already reach thousands of communities and millions of people around the world. Welcome, Tom! #fitness #fitnessisessential #globalwellness #healthandwellness #franchising

Hello! We're Purpose Brands, LLC, and we're here to make personal health and wellness accessible for people worldwide. With our world-class portfolio of brands -- Anytime Fitness, Orangetheory Fitness, Waxing The City, The Bar Method, Basecamp Fitness, SUMHIIT Fitness, Stronger U Nutrition, Healthy Contributions and ProVision Security -- we provide fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world.? Learn more here! There has never been a better time than now to help consumers on their personal wellness journeys. https://lnkd.in/gENpbmxq #fitness #fitnessisessential #healthandwellness #wellnessservices #franchising #globalwellness

Personal health and wellness are just that: personal. No two people are the same, and their individual experiences matter. The trust of our members, and our franchisees who count on us to help them deliver exceptional member experiences, is essential to achieving our purpose. With that, we're thrilled to see Anytime Fitness (#4) and Orangetheory Fitness (#5) on another set of top rankings from Newsweek -- this time among fitness brands on its America's Best Customer Service 2025 list! Tremendous thanks to the employees and teams who work tirelessly to deliver exceptional experiences today for our franchise owners and members. Together, we are shaping the future of fitness, health and wellness worldwide. #fitness #fitnessisessential #customerservice #healthandwellness #franchising?#anytimefitness #orangetheoryfitness https://lnkd.in/gyWfnBHZ

What better way to contribute to the 2024 Athletech News DISRUPT on-demand speaker series than to share leadership insights from two of the world’s most disruptive — and successful — fitness brands? Catch two conversations when the series’ latest episodes drop noon ET on Wednesday, Oct. 30: Stacy L. Anderson, global president, Anytime Fitness joins ClubOS and Athletech News CEO Edward Hertzman to explore how data analytics take club operations to the next level. Ameen Kazerouni, chief technology officer, Orangetheory Fitness joins Hapana and Myzone? to examine how next-gen tech — from gamification to heart-rate tracking, wearables and more — fuels fitness innovation. Disruption is the operative word for growth in the $5.6 trillion global wellness economy. We’re proud to have Stacy and Ameen bring two of the most-admired fitness brands among consumers — with the world’s largest combined footprint of club and studio locations — to the DISRUPT conversations! Register here: https://lnkd.in/eFtKD_hg #fitness #fitnessisessential #orangetheory #anytimefitness #healthandwellness #franchising

Our own Sander van den Born MBA took the stage Friday at the Dubai Active Industry CEO Forum, where he made the compelling case that the fitness industry must work smarter to meet global wellness consumers where they are today. A prime example: the evolution of Anytime Fitness from a 24/7 convenience model to offer members a personalized, “anytime, anywhere” experience: individualized plans, holistic coaching, nutrition and recovery services — available in any club and via the AF App, whenever and wherever they’re needed. Combined with our world-class franchise services model — the right insights, technology and services at the right level at the right time — this consumer-centric shift has fueled the AF brand’s rapid global expansion and operating success, while helping each franchise owner focus on their unique local members and communities. There’s never been a better time than right now to be a wellness consumer — fantastic news for those interested in fitness, nutrition and wellness franchising. It’s a great time to invest in the space. Thanks for having us, Dubai Active! #fitness #healthandwellness #franchising #fitnessisessential #dubai #dubaiactive

Consumers are taking stronger action than ever before in pursuit of wellness – doing whatever they can to stay physically strong, mentally healthy, and ensure longevity. So it’s a proud moment when the 100 million-strong audience of Newsweek names Orangetheory Fitness (#1) and Anytime Fitness (#2) as the top Readers Choice “Best Gyms!” Huge congratulations to our franchise owners who earned this recognition for these incredible, purpose-driven brands! #fitness #fitnessisessential #healthandwellness #bestgyms #franchising https://lnkd.in/g5Y2r4fd

Purpose matters more than ever.?The holistic wellness services mix – functional health, strength and movement, nutrition, personal care and more – is in strong demand worldwide, with more options than ever for in-person, digital and omnichannel experiences. We are thrilled to have Sander van den Born MBA return to the Dubai Active Industry stage next week, and to make connections in the region that expand franchising opportunities for our world-class fitness and wellness brands! #fitness #fitnessisessential #healthandwellness #dubai #franchising

“Purpose-driven global leaders impacting millions of lives around the world through fitness, franchising, employment and holistic health services.” ???????????????????? #purposedriven #franchising #fitness #globalsummit

We had a terrific week in New York City, exploring and adding perspectives to the state of the industry trends, technology, innovation, and more at the 2024 Beyond Activ Americas Conference! ? The event coincided with the forthcoming grand opening this fall of the 100th Anytime Fitness club in Mexico. Rodrigo Chavez, president, Anytime Fitness Mexico, joined a panel discussion and spoke to the expansion opportunities he sees ahead for the region, particularly innovation of the member experience through technology while keeping an eye on club fundamentals. Meanwhile, Eric Keller, CFE, our vice president of international support, joined fellow panelists exploring how franchisors, especially small and scaling brands, are finding new avenues of growth and innovation. Rounded out with Andy Wind, CFE and Tony Mitchell, the team engaged attendees interested in the expansion of our portfolio of fitness and wellness brands across the region. ? The growing presence of technology partners at traditional industry conferences like Beyond Activ is notable – a clear signal of the continued convergence and member demands for omnichannel, data-driven experiences. We are so proud to be on this journey with our portfolio of fitness, nutrition and wellness brands, and we will continue to invest in leading-edge data and analytics, technology, products and services that help our franchisees and businesses outpace growing consumer demands for holistic health and wellness services. ? Thanks again for having us, Beyond Activ! #fitness #fitnessisessential #healthandwellness #americas #latam #beyondactiv #purpose #franchising

Big thanks to Nikkei and our master franchisee partner fast fitness japan for the interview with Chuck Runyon about the strength of the Anytime Fitness brand in Japan, as well as the expansion of The Bar Method outside North America - coming soon to Tokyo! English excerpt: ------ Expectations for franchisees and growth in the Japanese style Interview with co-founder of Anytime Fitness, USA ? Anytime Fitness, a 24-hour gym based in the US, is expanding its store network around the world. As of the end of June, there were about 1,150 stores in Japan, but co-founder Chuck Runyon said in an interview with Nikkei MJ that "there is still room for new stores, and ultimately there is a possibility that the number will exceed 2,000." We asked about the company's future store opening strategy and outlook for the fitness market. --Anytime Fitness has been around for about 20 years, and has expanded to over 5,000 stores around the world. What do you think are the strengths of the brand? ? "It is characterized by its simplicity, which allows it to be managed by machine 24 hours a day, 365 days a year (entrance and exit, remote monitoring, etc.). It has also developed an IT (information technology) infrastructure for communication with members and management of staff. Owners can operate stores at low cost without needing many people for management." ? "Once you become a member, you can use any store anywhere in the world. As the number of stores increases, convenience increases, creating a positive cycle that leads to the acquisition of new members." --What do you think about the fitness market environment in Japan? ? "The global wellness market is expected to grow significantly in the future. Many people want to feel happier (through exercise). The market is also growing in Japan, and there is room to open more gyms and studios. I think that the number of (Anytime Fitness) stores in Japan will eventually exceed 2,000." ? --Fast Fitness Japan (FFJ), which operates Anytime Fitness in Japan, has acquired master franchise rights in Germany. What do you expect from FFJ? ? "They have created a system that allows franchisees (affiliated stores) to increase profits, and they have been able to grow together. Their execution is world-class, and other countries are learning a lot from Japan's efforts. In recognition of their track record so far, I proposed that FFJ be entrusted with the expansion in Germany as well." "In Germany, the previous master franchisee was not doing well. FFJ has the ability to appoint leaders and organize teams. FFJ has shown that it can take on leadership roles, so we expect it to be successful. We think it will be able to chart a growth curve in two to three years." #franchising #globalfranchising #fitness #healthandwellness #fitnessisessential #japan #barre ? https://lnkd.in/gMQB-KJT