Copilot to Boost ROAS for Mobile Games and Apps!
Segwise.ai的外部链接
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Segwise.ai转发了
Co-Founder Segwise.ai - ROAS Copilot for Games and Apps | ex InMobi, FamPay (YC S19), Hike Games
Google DeepMind has released Gemini 2.5 Pro and it has topped the benchmarks on Visual reasoning and Image understanding! From Day 1, Shobhit was super confident that Google will eventually be the right partner to pick for Segwise.ai for all of our visual AI workloads for Creative Analytics and we are super glad to have them as a partner via the Google for Startups AI accelerator!
Segwise.ai转发了
Co-Founder Segwise.ai - ROAS Copilot for Games and Apps | ex InMobi, FamPay (YC S19), Hike Games
Changes in the top mobile games in the US and Worldwide are WILD! All games are sorted by downloads in Feb 2025, and position changes are in comparison to Jan. ???? USA ? Color Block Jam by Rollic jumped 39 places to claim #3! They ran 482 new creatives in US! Top performing creatives were gameplay videos with a hook text! ? Snake Clash by Supercent enters the top 20 list at #16, with 218 creatives of which 45 were new, in Feb. Most creatives used a form of embellished gameplay. ?? Worldwide ? 456 Run Challenge: Clash 3D by Amobear Game Studio jumped 166 spots to claim #4! ? FPS Strike Ops : Modern Arena, a game inspired by Counter Strike, climbed 361 positions and now sits at #12. But we weren't able to trace any creatives so far! Creative data and insights supported by AppMagic #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai
Segwise.ai转发了
Co-Founder Segwise.ai - ROAS Copilot for Games and Apps | ex InMobi, FamPay (YC S19), Hike Games
Top 10 Indian apps and mobile games by downloads: Feb 2025! Position changes are in comparison to Jan. ?? Top Apps ? JioHotstar claims the top spot after it's merger! ? Dream11 jumped 12 spots to claim #6 with 129 new creatives, mostly around the ICC Champions Trophy. ??? Top Mobile Games ? My11Circle climbed 7 positions to claim #5. Much like D11, they ran 143 new ads around ICC Champions Trophy! ? Speed Ludo by Rush App enters the Top 10 list in February by securing 1M+ downloads. Creative insights supported by AppMagic #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai
Now imagine tagging 100s or 1000s of your creatives to find winning patters! Or catching creative elements causing ad fatigue...
Co-Founder Segwise.ai - ROAS Copilot for Games and Apps | ex InMobi, FamPay (YC S19), Hike Games
Whiteout Survival pulled in $1B+ from IAPs in 2024 and 64M+ downloads. So, what’s the secret sauce for their top ads? We tagged and analyzed their 10 best-performing creatives from 2024, and guess what? There’s a formula behind the magic. ?? Top Creative Tag ? Base building & idle arcade mechanic + character/s in distress ? Base building & idle arcade mechanic + progress bar elements ? Character/s in distress + progress bar elements ?? The Psychology Behind It -> The character/s are almost ALWAYS in distress -> This creates an emotional pull and urgency, making you watch till the end -> Plus, base building + idle arcade mechanics are a medium to highlight this and primarily used to expose non 4x strategy gamers to the genre! ?? Overall Creative Elements (100% of Top Ads!) ? Ad type: gameplay + animation hybrid (dynamic & engaging) ? Audio: music + gameplay sounds (enhances immersion) ? Game mechanic: idle arcade (easy to digest) Makes you wonder, how many A/B tests did they run to crack this? ?? If you’re running UA for a mobile game, your ad formula matters. With Segwise.ai's creative tagging and performance data aggregation across ad networks you can make creatives that convert! Let me know in the comments if you'd like us to run creative tags on any other game ???? (Tag level insights by Segwise.ai. | Creative data partner AppMagic) #MobileGaming #UserAcquisition #CreativeStrategy Century Games
Segwise.ai转发了
Co-Founder Segwise.ai - ROAS Copilot for Games and Apps | ex InMobi, FamPay (YC S19), Hike Games
The story of how I met Carol is one of the best examples of why the GDC (Game Developers Conference) community is amazing! ?? Exactly a year ago, I was in SF, and Segwise.ai was building a root-causing agent for business KPIs. Back then, we were targeting PMs as our ICP. As part of those reach-outs, I got on a call with fellow BITS Pilani alum Achal Gupta. After our chat, Achal immediately said, "If there’s ONE person you need to meet at GDC, it’s Carol Miu! So, at GDC, I ended up having a long chat with Carol - covering everything from ICP to use cases, product, and GTM. And then Carol asked the question that changed everything: "Are you sure you only want to target PMs? This could be super useful for other functions in a gaming studio—especially UA!" That nudge sent us down a rabbit hole that shaped Segwise.ai into what it is today - building multiple AI agents to help UA teams at mobile game studios and apps! Fast forward to today: I’m beyond excited to have Carol officially onboard as an advisor! She’s one of the most generous people I’ve met in the ecosystem and brings the expertise and candour we need to build Segwise.ai into the best UA platform for mobile ?? #GDC2025 #PGCSanFrancisco #AIAnalytics #CreativeAnalytics
Here's what creative analytics looks like in all it's glory! ??
Co-Founder Segwise.ai - ROAS Copilot for Games and Apps | ex InMobi, FamPay (YC S19), Hike Games
How can AI help you make new creatives that convert? One of the best ways to make new creatives that convert is by mixing up things that are already working! But finding patterns in what is working is hard because: ? UA teams have to manually tag all their creatives, usually in the creative name ? Download creative data from ad networks ? Extract tags from the creative name ? Map that to the performance data and aggregate it! Phew! Now, our newest AI agent for Creative Analytics automates all of this for you! >> Pulls creative data from all major ad networks >> Automatically tags all your image/video/playable assets with tags that you want >> Makes all of this data available to you as reports that you can visualise and share! So that you can focus on the fun stuff: Making ads that convert! ??
Have you tried implementing creative analytics in your UA strategy yet?
Co-Founder Segwise.ai - ROAS Copilot for Games and Apps | ex InMobi, FamPay (YC S19), Hike Games
We killed our PM version of Segwise.ai – and we're now building for UA teams! Last year, we built an AI agent for PMs that told them why their KPIs were moving. Sounds cool, right? But reality hit us hard: ? Even complex products don't generate insights more than a few times a quarter. ? Even when we did uncover a game-changing insight, it took 3-4 weeks for engineering teams to act on it. PMs who got the value from the product pointed us to their UA teams. And unlike PMs, with UA teams, campaign + creative changes are constant and faster. Almost everyday. That’s when we pivoted. Today, our focus is purely on UA teams. We see a lot of scope for Ai adoption in the UA space. The road map has never been clearer. We already have an Ai Agent that automatically monitors campaign data and alerts you when metrics change. As of yesterday we launched our second AI Agent that automates your Creative Analytics and give you actionable insights. It automatically tags and analyzes creative elements so UA teams can instantly know what’s working and what isn’t. Check out everything we've build on segwise(dot)ai !
Segwise.ai转发了
Excited to join Segwise as an advisor on their mission to make great UA accessible to everyone! Segwise.ai Brijesh Bharadwaj ?? PGC, GDC
Segwise.ai转发了
?? Big news – our AI Creative Analytics product is officially out of beta! ?? Huge shoutout to Rachel at GamesBeat for covering this! ?? If you’re in UA, you already know - creatives make or break performance. Every ad network now expects a constant stream of fresh creatives just to maintain ROAS. But figuring out which elements (hooks, characters, scenes, CTAs) actually drive results? That’s been a black box - until now. Segwise.ai automates all of it. From tagging to tracking to reporting, we handle the heavy lifting so you can focus on scaling ?? We’ve been refining this with some of the biggest games, apps, and brands over the past three months, and now it’s time to open the doors wider. Super excited to get this into the hands of more marketers! ?? Want to try it out? Head over to segwise[dot]ai and grab a free trial! ?? #CreativeAnalytics #CreativeInsights #UserAcquisition Segwise.ai Brijesh Shobhit
Segwise.ai转发了
Co-Founder Segwise.ai - ROAS Copilot for Games and Apps | ex InMobi, FamPay (YC S19), Hike Games
Our AI Creative Analytics product is now?out of beta! Thanks to Rachel Kaser at GamesBeat for the coverage! Creatives have become THE biggest lever for performance marketing. Each ad network now needs you to add more new creatives every month to keep up your ROAS. In the UA world, knowing which variant of creative elements (Hooks, Characters, Scene settings, CTAs, etc) are driving your performance is table stakes. Segwise.ai now automates this entire tagging, tracking and reporting! We've been working with some of the largest games, apps and brands over the last 3 months to build this out. I am excited to now get this into the hands of more marketers! If you want to test this out, go to segwise[dot]ai and get started with a free trial! #CreativeAnalytics #UserAcquisition #Marketing Segwise.ai Shobhit Carol Shannon Brett Meghan