Segment

Our NEW report on The State of Customer Data Architecture is here! ?? Download it now → https://bit.ly/4f5FuYz The debate between CDPs and Data Warehouses is outdated—this report shows that they complement each other perfectly. Companies that integrate CDPs with their data warehouses are unlocking real-time personalization, improving operational efficiency, and gaining a competitive edge. What’s inside: ?? Insights from 495 industry leaders on the future of customer data ?? How companies are combining CDPs and Warehouses to drive smarter decisions and seamless customer experiences ?? Emerging trends in AI, predictive marketing, and more With the rising importance of the CDP-warehouse connection, this report shows how integrating real-time events with non-streaming data (like transactional records or support logs) can make insights instantly actionable across your tech stack.

Join us November 13th for a webinar with Jim Jackson, Executive VP and CMO of Hewlett Packard Enterprise, as we dive into HPE's strategies for building resilient data infrastructures, advancing ethical and impactful AI, and shaping the future of digital customer engagement. Register ?? https://bit.ly/3CgSJrD

It's DAY 2 of CDP Week! Tune in for sessions on scaling context-rich customer engagement with IBM, the latest insights on customer data architecture, and expert tips on activating data from your warehouse. Save your seat → https://bit.ly/3BBGNjE

It's DAY 1 of CDP Week! Join us for insightful discussions on AI-driven personalization, privacy-first advertising, and driving campaign efficiency with trusted data. Save your seat → https://bit.ly/4eSWdOV

Get ready—tomorrow marks the start of our virtual summit where you’ll uncover how to leverage trusted data and real-time customer profiles to fuel the future of customer engagement. Register now → https://bit.ly/3zQbQaY

We're so excited! ??

Does scaling a data pipeline need to be complex? ?? Nope! Learn about our improvements to enhance scalability, including data processing optimization for greater efficiency, cost reduction, and seamless data flow. → https://bit.ly/4hczU8O

Interested in understanding the dynamic relationship between CDPs and data warehouses? Join us at CDP Week! → https://bit.ly/3Nh8K2M We'll explore insights from industry leaders on effectively navigating data integration to enhance efficiency and achieve real-time personalization.

Segment is thrilled to be named a Leader (for the third year in a row!) in the Customer Data Platforms category of Snowflake's 2025 Modern Marketing Data Stack. Discover how data-driven marketers and advertisers are addressing key shifts in martech, from Generative AI to privacy challenges and data gravity, in this insightful report. ?? https://bit.ly/3BUQoCb

Curious how first-party data can elevate your ad strategies? Register for CDP Week! → https://bit.ly/4dE2soT Watch Director of Marketing Strategy & Analytics, Brenna Comacchio's preview of her session on how Twilio leverages Segment to maximize campaign efficiency and drive impactful results.