Seeds

Spender. Saver. Investor. Protector. Everyone has a different financial bias grounded in their life experiences. Advisors know how to apply this to clients' individual financial plans. But do you know how they think about investing, specifically? At Seeds, we created 9 investment mindset personas that all advisors should know if they want to gain a deeper understanding of their clients' motivations, perspectives, and approaches to investing. Segmenting investors according to mindset not only expedites advisors' ability to connect with clients and earn their trust, it facilitates important portfolio construction conversations. Want to know the 9 investment mindsets and best practices for engaging with clients? Click the link in the comments to get the guide ??

Does your TAMP serve the full client lifecycle? Not just the investment management process. The full lifecycle, from prospecting to onboarding, to building proposals, to implementing the proposal, to driving ongoing engagement, and everything in between? Probably not. So then why do we call TAMPs "turnkey?" Read our view on this debate at the link in the comments. And tell us what you think about it below.

We won't bury the lead. Today's TAMPs are not turnkey. That's because: 1. TAMPs ignore the front-end client experience. They don't serve the full client lifecycle, making the investment management process inherently disconnected. 2. TAMPs reinforce---rather than relieve---advisors' operational burden. Instead of picking stocks, advisors are required to pick managers. TAMPs are filled with options, making weeding through these flexible configurations and features all the more challenging. And, when it comes to customer support, lack of service is the standard. So, no, TAMPs are not turnkey. It's hard to stamp a "turnkey" label on a platform that doesn't address advisors' real problems. But to understand the full scope of this conversation, we need to turn back the pages, examine the history of TAMPs, and realize how we got to where we are today. Our latest blog covers that history in detail if you want to take a look: https://lnkd.in/epjfdY5j

Every client falls into one of 9 investment mindsets. Do you know who your clients are? Maybe they're Private Investigators—interested in the technical portfolio details and how economic trends could impact their portfolio performance. Maybe they're Change Makers— interested in how their investments could influence positive change in the world. Or maybe, they're one of 7 other mindsets. Our guide outlines all 9 in detail. Interested in learning more? Scroll through the profiles below to get a taste of what's included in our guide. Psst: get the guide at the link in comments

Seasoned advisors understand their value expands far beyond outperforming the market. They also understand that communicating their real value means fighting against deeply rooted client misperceptions. Thankfully, the mission isn't doomed from the beginning. Here are three steps to articulating your value proposition as a financial advisor in prospect conversations.

When you think about what clients value about their financial advisors, you might not think about the ability to transition portfolios into new allocations in a tax-efficient manner. But this can have a huge impact on clients' financial lives. We know it. Advisors understand that balancing tax liability and deviations from a target asset allocation is a critical part of portfolio management. We understand that carefully managed transitions ensure clients' portfolio adjustments don't come with a hefty tax cost. We just struggle to articulate why it's valuable. Check out our blog in the first comment below on how advisors' can talk about their value with clients to get away from the "outperformance as a metric of success" illusion.

Q: How will A.I. help financial advisors? A: By making us more human, not less. Had a fun chat on a webinar a few weeks back with Matt Ober and Evan Rapoport at Social Leverage and Matt Zeigler at Sunpointe Investments about what A.I. can do for advisors, and how Seeds helps advisors deliver a deeper investing experience at scale. ?? Catch the whole conversation here: https://lnkd.in/eHr2pTdc

??Awesome guest alert! On the latest episode of From the Ground Up, we're joined by our partner Andrew J. Evans, MBA from Rossby. Tune in for Andrew's insights on: ??His "why" for building a revolutionary, truly different RIA experience from scratch ??What advisors can learn about personalization from Delta ??Why you need to hire for more than the skillset (& what the hiring recipe for success is) if you want to grow He also shares his perspective on creating the RIA of the future and why there has to be a major push to advance communication in the financial services space to where the world is today (and yes, that includes TikTok ??) Catch the episode wherever you listen to your podcasts!?? ??https://lnkd.in/ephVt2vU ??https://lnkd.in/eJ5kSdbf

Kelsey McKenna (not pictured) and I are here at XYPN Live. Come find us at booth 515. #XYPNLIVE

I spoke with Zachary Conway last week about Seeds, the TAMP he founded, distributing to independent RIAs, and how they optimize asset location. Asset location is gnarly, but Zach says it's just part of the process. That's a relief because every month advisers, big and small, ask me who's even working on asset location. Preview below. Full interview once I find the time to edit the whole thing.