Blindspot

Startups, we see you. And now, so does all of San Francisco. For Y Combinator Demo Day, Rho used Blindspot to take over the streets—literally. We rolled out a mobile LED truck campaign to put their message right in front of founders, investors, and the entire startup ecosystem. Because why fight for attention online when you can dominate the real world? Want to put your startup on the map (or, better yet, on wheels)? Let’s make it happen together.

At the end of the day, most font questions have one answer – use Helvetica. But if you’re confused about which font is best for your campaign, bold and sans-serif fonts are easiest to see from a distance and while in motion. Plus, they create a nice, clean, and simple look that is acceptable just about anywhere.?

Another good podcast coming soon!

Lumos House Day 4 is happening live. But let's take a second to talk about yesterday. To all who attended our Marketing Leaders Brunch, we hope you found the networking opportunity as delicious as the food was. We can't thank Lina Maggi enough for sharing her wisdom during the Beyond the Billboard panel with Matei Psatta, that she's gained with BCN Visuals | 3D Billboards . When it comes to 3D OOH advertising, she's one of the best around (and we don't say that lightly). Thank you also to Euwyn Poon for sharing his story of he took Spin from just an idea he had to a multimillion dollar valuation and sale. He's the dream story every founder aspires to be. Big thank you also to Seb Webber for his fireside chat today about his experience in the music biz and how no amount of marketing budget will sell something people don’t want. The guy's a literal rock star and we can't overstate how thrilled we are to be working with him. And don't worry if you missed any of those chats - a recording of them will be live and available on Blindspot's social channels very soon. Stay tuned.

Had a great time talking to my friend, Matei Psatta at Lumos House ATX yesterday, hosted by Blindspot. Spoke about all the cool things: ? OOH ? 3D Anamorphic ? AI ? Buc-ee's, Ltd. Billboards (iykyk) ? Branded Urinal Cakes #OOH #DOOH #3DAnamorphic #AI

As we start day 3 of Lumos House with the Marketing Leaders Brunch, here's a shot of an amazing fireside chat we had with Christopher Petkas and our own Bogdan Savonea & Matei Psatta about the Future of Investing.

Our first fireside chat Lumos House: The AI Playbook: How to Think, Build, and Scale Like a Top Operator is happening live with Alexander Jekowsky, Alexander Seutin & Christopher Petkas. Want to learn more or attend other chats? Link in comments!

Thrilled to be hosting Notion at our Lumos House SXSW event. Check out their entire SXSW schedule in the comments!

Lumos House kicks off tomorrow! If you didn't apply to join: https://lu.ma/lhaustin

We're back again with part 2! Choose the right color: We recommend being deliberate when choosing the colors of your campaign. Ideally, they should line up with the billboard and the environment. For example, a sky blue billboard might stand out in the grey of a major city but might disappear into the sky on a rural highway. Avoid colors that blend in together and make sure the campaign colors are consistent across different mediums. Consider also that almost 5 percent of the world is colorblind - using high contrast color combos and colorblind-friendly visuals to make sure you're capturing everyone you can with your messaging.