Second Act Cannabis

I am thrilled to announce that I am joining the incredible team at Second Act Cannabis as Chief Revenue Officer. The opportunity to partner with Eric Rogers, a true cannabis product pioneer, and with one of my best friends from my earliest media days, Jeffrey Cohen, was too good to pass up. Throughout my media and ad technology career, I have been very fortunate to work with many incredible sales leaders and individual contributors. I am excited to bring everything I have learned about sales, marketing, and consumer packaged goods to the growing cannabis industry. Equally, I couldn't be more fired up to build the Second Act sales team from the ground up. More to come. The mission of Second Act Cannabis is to develop a house of brands made up of delicious, fast-acting, and properly dosed cannabis consumables (beverage/edible) to help bring on safe and responsible social cannabis consumption—innovated with new and exciting formats for elevated experiences. The Second Act team has been busy this summer, successfully launching our first three products in the regulated Massachusetts market. Today, Second Act offers recreational customers our 60-day fermented hot sauce called Beard and Blaze, our high-end finishing olive oil called Dinner at Mary's, and our functional and fun space fudge treats called Pep Step. Please check out our website for more information in the comments below (and all the socials). Everyone I have worked with knows I am passionate about technology, and it's one of the things that drew me to this opportunity. To create delicious, fast-acting, and properly dosed cannabis beverages and edibles, you need a nearly flavorless encapsulation technology. Second Act has developed our proprietary encapsulation and emulsion technology to power these new and exciting product formats. More to come. I hope everyone had a great summer. I look forward to connecting with you, and thanks to everyone who offered their support and sage advice as I made this move.