Seasons Communications

That small agencies can't compete... isn't really real, you know. <pause for effect> And don't forget, we're also just an agency... standing in front of marketer... asking to be briefed on a project.

Seasons: Say it with us! Say it with us! “Show me the ROI.” Sr. Marketer: Show you the ROI. Seasons: No, no. You can do better than that! We want you to say it with meaning! Hey, we’ve got your competitors waiting on the other line—we better hear you say it! Sr. Marketer: SHOW YOU THE ROI! Seasons: No, no, no! It’s not “Show me the ROI!” It’s show you the ROI. You.” Sr. Marketer: SHOW ME THE ROI!!! Seasons: Louder! Sr. Marketer: SHOW ME THE R OHH EYE!! Seasons: Congratulations, you’re our new client!

Seasons Strikes Back Seasons: There is no need to struggle. Don’t let your brand fall behind in the market. You don’t yet realize your potential. You’ve only begun to tap into your audience. Join Seasons, and we will complete your strategy. With our combined expertise, we can end your marketing challenges and bring growth to your brand. Marketer: I’ll never join a small agency! Seasons: If you only knew the power of agility and focus. The big agencies never told you what happens when you partner with the right team. Marketer: They told me enough! They told me I needed size and budget! (pause for dramatic effect) Seasons: No, we are you partner. Seasons: Search your results; you’ll know it to be true. Marketer: Noooo! This can’t be happening! (Note: We fully understand this little story has us playing the villain, but sometimes that whatcha need, right? ??)

Boxing Seasons Let us tell you something you already know. Marketing ain’t all sunshine and rainbows. It’s a mean and nasty place, and I don’t care how tough you are—it’ll beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as GenAI in marketing and advertising. But it ain’t about how well you prompt your AI. It’s about how you use the output to build your audience and grow your business. It’s about squeezing every bit from your budget and still moving forward. That’s how winning is done! Now, we know what your brand is worth, and we’re committed to helping you get what it’s worth. But you’ve gotta be willing to take a chance on us, and stop pointing fingers at other partners, agencies, or teams for why you’re not where you want to be. Cowards do that, and that ain’t you—or your brand! Let’s Seasons help you be better than that!

A Few Good Agencies Sr. Marketer: You want to be briefed on my brand? Seasons: We think we should be briefed. Sr. Marketer: DO YOU WANT TO WORK ON MY BRAND?! Seasons: We want a shot at earning your business! Sr. Marketer: YOU CAN'T HANDLE MY BRAND! We operate in a high-regulated industry filled with competitors that have huge budgets and a head start. Who’s going to compete with that? You, Mr. Account Lead? You, Mrs. Creative Director? I have a responsibility greater than you can possibly fathom. You weep for other brands, and you curse the state of the industry. You have that luxury. You have the luxury of not knowing what I know: that those other brands' bankruptcies, while tragic, probably saved jobs. And my existence, while grotesque and incomprehensible to you, saves jobs. You don’t want to work on my brand because deep down, in places you don’t talk about in your conference rooms, you want me in this industry. You need me in this industry. We use words like ROI, leads, and profit. We use these words as the backbone of a life spent growing businesses. You use them as punchlines. I have neither the time nor the inclination to explain myself to an agency that rises and sleeps under the blanket of marketing I provide, and then questions the manner in which I provide it. I would rather you just say thank you and go on your way. Otherwise, I suggest you pick up a spreadsheet and create a pivot table. Either way, I don’t give a damn what you think you are entitled to! Seasons: Did you put the account in review? Sr. Marketer: I did the job I was ordered to do. Seasons: DID YOU PUT THE ACCOUNT IN REVIEW?! Sr. Marketer: YOU'RE GODDAMN RIGHT I DID!

A scene from a classic film, reimagined to communicate what it is we can do for you. Seasons: Why did you go to a big agency? Why didn’t you come to us first? Sr. Marketer: What do you want from us? Tell us anything. But please, get us the results we need. Seasons: What have we ever done to make you treat us so disrespectfully? If you’d come to us in the beginning, your competitors would be feeling the pressure right now. And if, by chance, your brand had competitors in the marketplace, those competitors would become our competitors. And trust me, they would fear us. Sr. Marketer: Be my partner... Seasonsfather. Seasons: Good. Someday—and that day may never come—we’ll call upon you for a testimonial or a referral. But until that day, trust us to deliver results for your brand. Consider this our gift to you, in the spirit of partnership. Sr. Marketer: Thank you, Seasonsfather. Seasons: [turns to Luca Brasi] Let’s make sure this campaign is flawless. We’re not just delivering ads; we’re building relationships that last.