Search Influence

?? NEW RESEARCH STUDY RELEASED: We just published the results of our Higher Ed Marketing Metrics Survey, conducted in collaboration with @UPCEA, titled “What Gets Measured Gets Managed.” The study provides a comprehensive overview of the current state of higher education marketing metrics, specifically focusing on cost per inquiry (CPI) and enrollment costs. ?? Interestingly, less than half of all higher education marketers are tracking CPI. This presents an opportunity to significantly improve campaign performance and lower costs. ?? Key findings: - Only 46% of higher education marketers are tracking CPI. - The average cost per inquiry is $140. - In-house teams handle most email marketing campaigns, while digital advertising is often outsourced. - Marketers who track their campaigns are more satisfied with their performance. If you want to learn more about how to improve your campaign efficiency and satisfaction, download the full report here: https://hubs.ly/Q02skbR20 . . . . #SearchInfluence #OptimizePotential #EducationMarketing #HigherEdMetrics #NewResearch #MarketingStrategy #DigitalAdvertising

Our office closes for Thanksgiving on Thursday, November 28, and Friday, November 29. ?? We’ll be back in the office — and still eating leftovers — on Monday, December 2. ?? We wish everyone a peaceful holiday! ?? . . . #Thanksgiving #OfficeClosed #SearchInfluence #OptimizePotential

Four Questions to Prioritize Your Higher Ed SEO Strategy 1?? Which departments have new programs launching? 2?? Which programs need more students? 3?? Which ones are likely to attract new students via online searches (vs. referrals or events)? 4?? Which programs have enough demand that people are searching for them online? ?? We’re here to help you prioritize your SEO strategy for long-term wins while also driving immediate engagement. ?? Learn more about our Higher Ed SEO Roadmap. Check the comments for the link! . . . #SEOStrategy #HigherEdSEO #SearchInfluence #OptimizePotential

Heading to UPCEA #MEMS2024 in Philly next week? Our team—Will Scott, Jeanne Lobman, and Paula French—will help you discover the ideal SEO setup for your institution with our new quiz. Stop by our booth to take it and get personalized recs: in-house, outsourced, or a smart mix! Take the quiz via the link in the comments! . . . #UPCEA #EnrollmentMarketing #SearchInfluence #OptimizePotential

?? Over 80% of university marketing departments see SEO as essential, yet 51% lack an SEO strategy. We get it—it’s tough! Our SEO Roadmap equips you with an easy-to-implement strategy for one program. This bite-sized approach helps you put tactics into immediate action and see real results that scale. ? ?? Learn more about the roadmap here: https://hubs.ly/Q02Zbs1n0 . . . #SEOStrategy #HigherEdSEO #SearchInfluence #OptimizePotential

Solid foundations make a building stronger — and SEO is the foundation of an effective marketing strategy. Why? ?? Central Hub: Most marketing efforts lead back to your website. ?? Better User Experience: Optimized sites keep visitors engaged and ready to convert. ?? Increased Visibility: More organic traffic means your campaigns reach a larger audience. ?? Cost-Effective: Reduce reliance on paid ads while attracting quality leads. Learn how an SEO Roadmap provides the building blocks to attract more prospective students to your university: https://hubs.ly/Q02Z4vTD0 . . . #SEOStrategy #SEORoadmap #SearchInfluence #OptimizePotential

Attend tomorrow's higher education webinar LIVE for your chance to win $50! ???? Hear from industry experts on the key trends affecting your institution's discoverability tomorrow at 12pm ET/11am CT. ?? It's not too late! Secure your spot at the link in the comments! . . . #HigherEdMarketing #SEO #MarketingTrends #SearchInfluence #OptimizePotential

??? Technical SEO optimizes a website to improve its rank on search engines. Without the right strategy, it's often overlooked, but these 5 fundamentals are essential for success. ? Learn how our SEO Roadmap combines technical SEO with keywords, content, and links to elevate your university to the top of search results. Check the comments for the link! . . . #TechnicalSEO #SEORoadmap #SearchInfluence #OptimizePotential

Our SEO Roadmap provides personalized, expert recommendations for one of your top higher ed programs. You will: ? Improve your strategy without long-term commitments ?? Boost search rankings with tailored recommendations ?? Receive easy-to-follow direction you can implement right away ?? Lay the groundwork to test and scale your success across more programs Learn whether an SEO Roadmap is right for your university: https://lnkd.in/eb-XHbHQ . . . #SEORoadmap #SEOStrategy #SearchInfluence #OptimizePotential

As Google Chrome phases out third-party cookies, marketers must adapt to new challenges and opportunities in targeting and tracking. ?? ?? How can you stay ahead? Our latest blog reveals key strategies — from first-party data to privacy-friendly solutions like Google’s Privacy Sandbox — so you can deliver personalized, impactful campaigns while respecting user privacy. Learn more ?? https://lnkd.in/g3-jRmeM . . . #ThirdPartyCookies #CookieDeprecation #SearchInfluence #OptimizePotential