Search Engine Journal

Doing SEO is tough right now. And yet the vibe from many professional SEO experts is hopeful. What are the reasons for excitement and hope in such a difficult time? Find out in our latest edition of SEO Trends! https://hubs.li/Q02XXQhQ0 #SEOTrends #SEO #freeebook

When my colleague at Similarweb, Darrell Mordecai, writes about SEO, trust me - you want to read it. Now if you're a digital marketer preparing your strategy for 2025, you MUST read his thought-leading article on Search Engine Journal about Branded SEO and why it can make or break your success on the SERP next year. Check it out: https://bit.ly/3Zj0QNq

Are you underestimating the power of branded search? Branded search is often overlooked or taken for granted—but when done right, it can drive significant traffic and meaningful leads. This webinar by Search Engine Journal and Kevin Rowe was a refreshing watch and one I recommend. You'll hear case studies of how brand mentions correlate with organic traffic and what to do to increase branded search volume. ?? Watch now: https://lnkd.in/gefft_p6

Ever struggled to get C-level buy-in for your SEO initiatives? ?? A recent article from Search Engine Journal came my way and offers some valuable insights. Here are three key takeaways: ? Align SEO with Business Goals: Demonstrating how SEO initiatives contribute to the company's overall strategy and bottom line can secure executive support. ? Showcase Tangible Outcomes: Highlighting specific, measurable results from SEO campaigns, such as revenue growth and customer acquisition, helps in gaining buy-in. ? Effective Communication: Clearly communicating the value of SEO in terms that resonate with C-level executives can bridge the understanding gap and foster support. What strategies have you used to get buy-in from top management? ?? Read the full article at: https://lnkd.in/g6SdiMkd #SEO #DigitalMarketing #CLevelBuyIn #SearchEngineJournal

Should you be bidding on your brand terms in 2025? For me, there is no right or wrong answer. It's completely dependent on context and should take into account many, many factors, not just budget and the impact on organic (and that's in a BAU period, let alone peak). Mark Sansum has shared his thoughts and advice on this topic with Search Engine Journal Check it out ?? https://lnkd.in/ez8x2MkC

Had a great conversation with my long-time friend and business partner Loren Baker, founder of Search Engine Journal, on SEO Rewind about the latest Google core update. The timing of this update is interesting (definitely challenging for some), dropping right before Black Friday and hitting some major publishers hard. Forbes, CNN, and WSJ are seeing significant drops in rankings, especially in their product review sections. What really stands out here is that while these big publishers are struggling, sites like Reddit and Wirecutter are doing incredibly well. It makes sense when you think about it: people trust real, in-depth discussions and genuine product experiences more than quick affiliate listicles. Quick takeaways from our chat: - Google's not buying the "it was a third-party contributor" excuse anymore for thin affiliate content - Real community discussions (like what you see on Reddit) are crushing it in search results - Big publishers are going to need to seriously rethink their approach to product review content Looking at these changes, it's pretty clear that Google's pushing hard for better quality content that actually helps users make decisions. What are you seeing in your search results since the update rolled out? Watch our full discussion here: https://lnkd.in/emtkCyfD #SEO #GoogleUpdate #DigitalMarketing #ContentStrategy

New Google CTR data reveals major shifts in Q3 2024: ? Science content: ?? +4% mobile clicks ? Shopping: ?? +2% across devices ? Arts & Entertainment: ?? -6% desktop Key insight: Educational content is outperforming sales content on mobile (think how-to guides and FAQs). Check out the full analysis to see how your industry is performing and what it means for your strategy. #SEO #DigitalMarketing #SearchAnalytics #GoogleSearch

OpenAI hires Chrome veteran Darin Fisher, signaling plans to develop web browser challenging Google's market dominance. https://lnkd.in/dmnQZSXt #SEO

Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions. https://lnkd.in/d_Mxw5hm #PPC #PaidSearch #SEM

Jumping into SEO without a game plan can waste time with little payoff. These daily, weekly, and monthly checklists will help you stay on track. https://lnkd.in/dwzxkksp #SEO