Search Engine Journal

Doing SEO is tough right now. And yet the vibe from many professional SEO experts is hopeful. What are the reasons for excitement and hope in such a difficult time? Find out in our latest edition of SEO Trends! https://hubs.li/Q02XXQhQ0 #SEOTrends #SEO #freeebook

Automattic clones the ACF Premium plugin to distribute it free, disincentivizing users from paying for it or competing plugins. https://lnkd.in/dPQaWfhV #seonews #SEO

The US Department of Justice and Google present closing arguments in antitrust case regarding alleged monopoly of digital ad market. https://lnkd.in/duHJsAvk #ppcnews #Google #PPC #PaidSearch #SEM #SEO

Join us as we explore the power of a 360° marketing strategy and the critical role of interactive content in driving engagement, featuring industry experts from Rhapsody and Ceros! https://hubs.li/Q02ZqnlJ0 #webinar #marketingstrategy #interactivecontent #contentmarketing

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. https://lnkd.in/eH-TBQZm #ppcnews #LinkedIn #PPC #PaidSearch #SEM #SEO

LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics. https://lnkd.in/ddqysych #smmnews #LinkedIn #SMM #SocialMediaMarketing #SEO

Google's Latest Core Update hits major publishers! In this episode of SEO Rewind, we dive deep into how Forbes, CNN, and WSJ are being impacted by Google's latest core update, plus why Reddit and Wirecutter are winning the SEO game. Featuring special guest Brent Csutoras, partner at Search Engine Journal. KEY HIGHLIGHTS: - Google's Veterans Day core update targeting affiliate content - Major publishers seeing significant ranking drops - Why community-driven content is winning - The future of product reviews in search CONNECT WITH BRENT: LinkedIn: https://lnkd.in/eyGkgnKF FOLLOW SEJ: Website: https://lnkd.in/f6wGADn Twitter: x.com/sejournal LinkedIn: https://lnkd.in/ew9BWgP9 #seo #GoogleUpdate #DigitalMarketing #SearchEngineOptimization #ContentMarketing #SEOTips Want more SEO insights? Subscribe to our channel and hit the notification bell to stay updated with the latest SEO strategies and updates! Disclaimer: This video was recorded during the initial rollout of Google's November 2024 core update. Results and impacts discussed may have changed since recording. SEO Rewind Episode 7 | Search Engine Journal Hosts: Lauren & Brent Csutoras Original Air Date: November 2024 CHAPTERS: 00:00 - Introduction 00:16 - Google Core Update Overview 03:00 - Impact on Major Publishers (Forbes, CNN, WSJ) 05:34 - Wire Cutter's Success Analysis 07:16 - Reddit's Growing Search Presence 12:44 - Community vs Paid Reviews 15:01 - Reddit's Self-Governance Model 19:57 - Google-Reddit Partnership Discussion 22:31 - Reddit's Business Evolution 24:48 - Final Thoughts & Where to Find Brent

When my colleague at Similarweb, Darrell Mordecai, writes about SEO, trust me - you want to read it. Now if you're a digital marketer preparing your strategy for 2025, you MUST read his thought-leading article on Search Engine Journal about Branded SEO and why it can make or break your success on the SERP next year. Check it out: https://bit.ly/3Zj0QNq

Are you underestimating the power of branded search? Branded search is often overlooked or taken for granted—but when done right, it can drive significant traffic and meaningful leads. This webinar by Search Engine Journal and Kevin Rowe was a refreshing watch and one I recommend. You'll hear case studies of how brand mentions correlate with organic traffic and what to do to increase branded search volume. ?? Watch now: https://lnkd.in/gefft_p6

Ever struggled to get C-level buy-in for your SEO initiatives? ?? A recent article from Search Engine Journal came my way and offers some valuable insights. Here are three key takeaways: ? Align SEO with Business Goals: Demonstrating how SEO initiatives contribute to the company's overall strategy and bottom line can secure executive support. ? Showcase Tangible Outcomes: Highlighting specific, measurable results from SEO campaigns, such as revenue growth and customer acquisition, helps in gaining buy-in. ? Effective Communication: Clearly communicating the value of SEO in terms that resonate with C-level executives can bridge the understanding gap and foster support. What strategies have you used to get buy-in from top management? ?? Read the full article at: https://lnkd.in/g6SdiMkd #SEO #DigitalMarketing #CLevelBuyIn #SearchEngineJournal