Seamm

79% of Consumers Want AR in Events and Pop-Ups Fashion experiences are changing. 79% of consumers want to use AR at live events (Snap & Ipsos), yet most brands still rely on traditional presentations. At Designblok Prague 2024, SEAMM worked with Martina Spetlova to bring her Woven Duality Coat to life through an interactive AR try-on lens. Visitors could see the transformation of the coat in real-time, making the experience more memorable and engaging. Fashion events are no longer just about what’s on display—they’re about how audiences interact. AR is redefining how brands present their collections. Are you keeping up?

79% of Consumers Want AR in Events and Pop-Ups Fashion experiences are changing. 79% of consumers want to use AR at live events (Snap & Ipsos), yet most brands still rely on traditional presentations. At Designblok Prague 2024, SEAMM worked with Martina Spetlova to bring her Woven Duality Coat to life through an interactive AR try-on lens. Visitors could see the transformation of the coat in real-time, making the experience more memorable and engaging. Fashion events are no longer just about what’s on display—they’re about how audiences interact. AR is redefining how brands present their collections. Are you keeping up?

Fashion Brands Using AR Will Outpace Competitors By 2025, the AR market will be worth over $100 billion, and fashion brands that adopt AR early will gain a critical competitive advantage (Fortune Business Insights). Consumers expect digital engagement, and brands that fail to deliver will fall behind. SEAMM worked with Martina Spetlova and Selfridges to create an AR try-on experience for woven chairs, proving that AR is not limited to apparel—it enhances every aspect of design and retail. The time to innovate is now. Will your brand lead the change or struggle to catch up?

AR Ads Have 4X Higher Engagement Rates Fashion brands investing in traditional ads are missing out. AR-powered advertising has been shown to generate 4X higher engagement rates than standard digital ads (Snap & Ipsos). More engagement means more conversions and brand awareness. SEAMM leveraged AR to create interactive experiences for Jannike Sommar, turning passive viewers into active participants. From digital fashion showcases to immersive lookbooks, AR-driven campaigns are reshaping how fashion brands connect with their audiences. The data speaks for itself. The real question is—when will you start using AR?

AR Try-Ons Increase Purchase Confidence Shoppers hesitate when they can’t see how a product will look in real life. That’s why two-thirds of AR users feel more confident in their purchase decisions and are less likely to return items (BusinessDasher). SEAMM helped Soa de Muse create an AR try-on experience for a chantilly-inspired costume, allowing audiences to see the design in motion before purchasing. This interactive experience increased engagement and made digital fashion more tangible. When customers can try before they buy, conversion rates go up, and return rates go down. AR is not just an upgrade—it’s a necessity for the future of fashion retail.

71% of Shoppers Want AR—Are You Offering It? Consumer expectations are changing. 71% of shoppers say they would shop more often if AR were available, yet only 16% of retailers are actively using it (BusinessDasher). The gap is an opportunity for fashion brands willing to innovate. SEAMM introduced AR try-ons for Double A’s fashion collection, allowing customers to preview designs in real-time through their devices. This seamless integration of AR into e-commerce helps brands connect with shoppers in a more interactive and engaging way. Fashion is no longer just physical. It’s phygital—and brands that recognize this will lead the future of retail.

AR in Retail is Growing at 30% Annually Fashion brands still skeptical about AR should look at the numbers: The AR retail market is growing at 30% per year and is expected to reach $60 billion by 2031 (Precedence Research). Consumers want interactive shopping experiences, and brands that fail to adopt AR risk falling behind. SEAMM collaborated with Poche to integrate AR product experiences, giving customers the ability to engage with digital twins of their luxury accessories before purchasing. This innovative approach enhances brand storytelling and builds stronger consumer trust. The demand is clear. The only question is—will your brand be part of the shift?

Some snapshots and insights from the superstars of Digital Fashion Week in NYC Feb 2025. Huge thanks to the speakers Michael Ferraro FIT DTech Lab Amy Sperber Fashion Institute of Technology C.J. Yeh TRACY GREENAN?? Game-Changing Style Tracey Mancenido Sawhorse Productions,? Jorrel Batac SXNGA?? Olivier Moingeon?? GDC Exclusible Charis Marquez Fred Clulow Kezzler Alexandra Maslova Seamm and Smart DPP? ?? Tom Herman ?? Meta Carbon? Haseeb Musa at Meta -- your support is invaluable James Purell Maeve Wang IAMBIC Janey Park The Digital Runway Nova Lorraine Jana Delamarter from Meta Brendon Ronon, Director of Product Operations at J.Crew Philip Malamatos Business Development Manager at CLO Virtual Fashion Inc. Raymond Croft, Senior Art Director at Tommy Hilfiger

Imagine reducing product returns while increasing sales conversions by nearly 40%. AR technology makes this a reality for fashion brands. Studies show that 61% of shoppers prefer retailers offering AR experiences, and brands using AR see a 94% higher conversion rate than those that don’t (Threekit). Virtual try-ons help customers make confident purchasing decisions, leading to fewer returns and higher satisfaction. At SEAMM, we helped Damur integrate AR try-ons for their streetwear collection, allowing customers to visualize garments in real-time. The result? A more interactive and immersive shopping experience that bridges the gap between digital and physical retail. Fashion is going digital—brands that embrace AR will stay ahead.

SEAMM collaborated with Martina Spetlova to create an AR try-on experience for her chairs, showcased at Selfridges in the Sarabande Foundation space. This interactive solution allowed visitors to visualize the pieces in real-time, enhancing engagement with the collection. AR try-ons are transforming not only fashion but also furniture, design, and other industries, offering new ways to experience products before purchase. As digital innovation reshapes consumer interactions, SEAMM continues to develop phygital solutions that bridge the gap between the physical and virtual worlds. ?? Martina Spetlova | Selfridges | Sarabande Foundation: Established by Lee Alexander McQueen