Seamless Middle East

"The future of marketing technology is not just about automation or efficiency – it’s about creating experiences that feel completely personal and natural to each user" ?? - A line from a recent interview between Seamless conference producer, Paula Hallentuch, and Rohan Patel, Senior Regional Manager at Huawei. Rohan speaks about the evolving digital marketing landscape, focusing on personalisation, AI and authentic user experiences. ?? Read the full interview: https://lnkd.in/dizNR7uw ?? Sign up to the Seamless Xtra monthly newsletter: https://lnkd.in/djuR38Cj #DigitalMarketing #AI #Personalization #PerformanceMarketing #Innovation

Seamless conference producer, Paula Hallentuch, interviews Ricky Cherian, Marketing & Communications Manager at Aloft Muscat – Marriott International on the topic of 'Mastering Digital Marketing for Hospitality.' As a seasoned marketing leader, Ricky shares his expert approach to crafting impactful digital campaigns in the hospitality industry. Here's what he discusses: 1?? Choosing the Right Channels: Ricky emphasizes the importance of audience analysis, platform strengths, and competitive insights to determine the best social media channels. 2?? Prioritizing Digital Marketing Channels: Ricky strategically balances Email Marketing, SEO/Content, PPC, and Social Media, based on campaign goals and audience needs. 3?? A Successful Campaign Example: A holiday season promotion at Aloft Muscat resulted in a 30% increase in bookings! The mix of eye-catching visuals, targeted ads, and personalized emails drove strong engagement and conversions. Ricky’s success lies in understanding the audience, personalizing messaging, and optimizing the right mix of channels for maximum impact. ?? Read the full interview: https://lnkd.in/dcMcetB5 ?? Sign up to the Seamless Xtra monthly newsletter: https://lnkd.in/djuR38Cj

Seamless conference producer, Micah Edwards, interviews Mazen Kanaan, Co-Founder & CEO of House of Pops. ??? Mazen's extensive experience in the FMCG industry has been instrumental in the success of House of Pops. Below are some of his key insights: ? Consistency is key when communicating and staying true to your brand values ? Increase your chance of success by working in an area you are passionate about ? When scaling your business, start with a ‘lean’ approach ? Ensure your brand remains active in your ecosystem ? Partner with brands who have similar value propositions to build the equity of your brand and generate word of mouth ?? Watch the full interview: https://lnkd.in/d5BUWG-3 ?? For more insightful interviews like this, subscribe to our monthly newsletter: https://lnkd.in/djuR38Cj

Seamless Saudi Arabia 2024 was an incredible success! A huge thank you to all our partners, sponsors, exhibitors, speakers, and attendees for making this year’s event unforgettable. As the Seamless series grows, we’re thrilled to announce a dedicated LinkedIn page just for #SeamlessKSA! The new Seamless Saudi Arabia page will cover all updates from the Kingdom’s leading fintech and digital commerce event. Follow Seamless Saudi Arabia for exclusive insights, including: ?? Event updates and highlights from Saudi Arabia’s vibrant fintech and digital commerce community ?? The 2024 post-event report filled with insights, outcomes, and achievements ?? Sneak peeks at 2025 with top speakers, exhibitors, and exciting announcements Be part of the expanding Seamless series as we continue driving the future of fintech and digital commerce across the globe. Be sure to follow both pages – Seamless Middle East will continue sharing all the latest news and updates for our event in Dubai, coming up next on 20-22 May 2025!

Seamless conference producer, Paula Hallentuch, interviews Christian Kettl – Head of E-Commerce at LOWA Sportschuhe GmbH. Christian has extensive experience spanning over 10 years in fashion and sporting goods. LOWA Sportschuhe GmbH is a leading brand in mountain and outdoor footwear in Germany, Austria and Switzerland, producing all shoes in Europe. Since 1993, LOWA has been part of the Italian Tecnica Group. ??? From tradition to innovation: exploring the D2C shift of popular Bavarian shoe manufacturer LOWA Sportschuhe GmbH with the Head of E-Commerce Christian Kettl ??? ?? Watch the full interview here: https://lnkd.in/dNe4i7Av Stay tuned for more exciting interviews this month! ??

Last week, we had an incredible time at #SeamlessKSA! A huge thank you to the Amazon Payment Services KSA team and the Seamless Middle East & Saudi Arabia team for their dedication in making this event a success. It’s been an invaluable opportunity to strengthen partnerships, share insights, and explore exciting new collaborations. At #AmazonPaymentServices, we bring a customer-obsessed approach to everything we do. Our goal is to ensure that businesses across the MENA region can offer best-in-class solutions that make every transaction smooth and reliable for their customers. Learn more:?https://lnkd.in/gP5txBQY

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Has it already been a week since Seamless Middle East & Saudi Arabia in #Riyadh. I'm still reflecting on the many interviews, panel sessions and discussions I had. Stay tuned for all the video interviews being shared this week. For now, check out our event summary. ?? before you say it, I agree there is too much of Me in the video. ??♂? Thanks as always to the amazing Seamless team Jennifer Drury August Emily Skinner Ríon Breslin #fintech #seamlessKSA #openbanking #ksa

?? Exciting News! COGNNA Signs with Care Pay at Seamless Middle East & Saudi Arabia We’re thrilled to announce our signing with Care Pay, which is joining forces to enhance cybersecurity and protect digital transactions. We’re committed to driving innovation and ensuring secure, seamless operations. Stay tuned for more exciting updates! ???? #COGNNA #Carepay #Cybersecurity #Partnership #Innovation #SecureSolutions