SDVerse

ETAS joins the SDVerse ecosystem to accelerate #SoftwareDefinedVehicle development ?? The transformation to software-defined vehicles is accelerating, and collaboration across the industry is essential. That’s why #TeamETAS is proud to join the SDVerse ecosystem, strengthening our commitment to enabling a seamless, secure, and open #SDV future. ?? As a leader in vehicle platform software, development tools, diagnostics, and cybersecurity solutions, we bring deep expertise to SDVerse, helping OEMs and Tier 1 suppliers navigate the increasing complexity of SDV development. ? Why this matters: ? First automotive software company specializing in development, testing, and validation solutions for embedded systems to join SDVerse ? Enhancing partnerships with OEMs, Tier 1s, and technology providers ? Enabling innovation in middleware, cybersecurity, simulation, and validation ? "The future of mobility is driven by software, and collaboration is key to accelerating innovation”, said Eric Cesa, Vice President and General Manager of ETAS Americas. “By joining the SDVerse platform, ETAS strengthens its commitment to enabling a seamless, secure, and open software-defined vehicle ecosystem.” ? With SDVerse, we will help empower #automotive stakeholders to make informed decisions while delivering cutting-edge solutions in #EmbeddedSoftware, #cybersecurity, #simulation, #validation, and #middleware, shaping the next generation of connected, intelligent, and secure vehicles. ?? ? ?? Learn more about our role in SDVerse: https://lnkd.in/evt4Pf7a

???? ???????????????? ??????????, ?????????????? & ???????????????? ????????????: ???????? ?????????? ????????? The business environment has dramatically shifted from a decade of easy capital (near-zero interest rates, global trade, and heavy investment) to the current challenging conditions marked by inflation, high interest rates, and tariffs - creating significant impacts across multiple industries. What can history teach us that would be helpful in this period of change? '?? ?????????????? ???? ???????????????? ??????????' is an authoritative reference book that outlines how cycles of inflation, rate hikes, and trade disruptions have played out before. Businesses that emerged strongest were the ones that didn't just react but redefined the game. An example is ???????????????? ???????? – ???? ???????????????? ???? ?????????????? ???? ?????????????? ???? ?????? 1980??, they strategically established local production facilities in the U.S., strengthening their market position for decades. Now, the question is: What strategic plays will define the next winners in automotive and technology? ???????? ?????? ?????????? ?????????????????? ???????? ?????????? ???????? ??????: ???????????????? 1: ???????? ?????????? ????????????????, ???????????????? ?????????????????? ? Fed slows rate cuts. ? Tariffs increase costs moderately. ? Reshoring gains momentum, impacting supply chains. ? Crucially, automotive software emerges as a key resilience factor. ???????????????? 2: ???????? ?????????? ?????? & ?????????????????????? ? Increased costs across sectors. ? Delayed investments. ? Software development becomes a cost-effective innovation engine as hardware R&D slows, emphasizing the need for efficient, collaborative development. ? Shift towards regional supply chains. ? ???????????????? 3: ???????????????????? ????????????????????, ???????????? ???????????????????????? ? Stabilized tariffs, resumed rate cuts. ? Surge in tech and industrial automation. ? Accelerated shift to software-defined vehicles, with software, semiconductor and AI innovation at the forefront. Beyond the debate of whether tariffs will reverse or rates change, here are key considerations for industry: ? How can companies build resilience into business models while maintaining competitive advantages in a changing trade environment? ? Which emerging technologies and innovations will provide sustainable differentiation regardless of macroeconomic conditions? ? What structural advantages can be developed now that will compound in value during the next economic cycle? ?? No matter which scenario plays out, one thing is clear: Companies that embrace ??????????????????, ????????-???????????? ?????????????????? will come out on top. That's a key reason why SDVerse exists—to help the industry adapt with ???????????? ???????????????????? ?????? ?????????? ?????????? ?????????????? ?????? ?????????????? ???????????????? ??????????????????????. How are you preparing for the future? ??

Richard Crosby and I are set to fly to Detroit this weekend, to host the 15???? ???????????? ???????????????????? ?????????????????????????? & ?????????????????? ???????????????? conferences, taking place in Deaborn, Michigan from March 11 - 13, 2025. Supported by our biggest line-up of?experts, representing global automotive brands,?40+ speakers will be sharing?new ways of thinking &?practical, actionable strategies that can be implemented immediately. ???????? ?????? ?????????? ???????????? ????????: https://lnkd.in/e4Vigc2Q ??? ?????????? ???????????? ????????????. Please contact Jan Laskowski or George Peaurt at [email protected] to reserve your place. On behalf of Automotive IQ , I'd like to thank the automotive cybersecurity and vehicle connectivity community for their support of this year's events. I'll see you next week in Dearborn.

At #CES 2025, Frost & Sullivan's Growth Expert Anjan Kumar sat down with Prashant Gulati, CEO of SDVerse, to explore how SDVerse is transforming the automotive industry. As the first B2B marketplace for automotive software, SDVerse bridges the gap between OEMs, tier-one suppliers, startups, and buyers, enabling a seamless procurement process for software. In an industry shifting from hardware-centric to software-defined vehicles, SDVerse is tackling inefficiencies and driving transparency. Key takeaway? What used to take six months - discovery, RFIs, RFQs - can now be done in just a few hours, thanks to this digital, structured platform. ?? Watch the video to learn how SDVerse is streamlining the value chain, increasing efficiency, and paving the way for a software-defined automotive future. Reach out to us at [email protected] to continue the conversation about the future of software-defined vehicles. ??? #AutomotiveInnovation #SoftwareDefinedVehicles #CES2025 #DigitalTransformation