Alyssa Fox:?"I do believe we should bring these worlds [technical and marketing content] together, but there’s a certain way to approach it. We could go and throw a bunch of content in a #CMS or a #CCMS and call us aligned, but that is not the way to go about it. Where we need to start is with the #CompanyStrategy and the #BusinessStrategy, because if technical communication does not have a seat at the table with regards to how are we talking about who we are, what we do, how we help our customers, what #Content we provide in any form to actually support that, all of that needs to be thought about first, which is why you have a #ContentStrategy." Learn more from Alyssa on bridging marketing and technical content in our recorded webinar: https://lnkd.in/gHtDB-tM
Scriptorium Publishing
IT 服务与咨询
Durham,North Carolina 1,980 位关注者
Our experts help you navigate competing requirements to ensure your content transformation is a success.
关于我们
Is your content actually doing its job? To succeed at content transformation, you need the right mix of business strategy, content strategy, and technology. If you lose that critical balance, the project fails. Let our experts help you navigate competing requirements to ensure your success. If you are worried about scalability, globalization, and your content lifecycle, especially after a merger, we can help. https://www.scriptorium.com Contact us at 919-433-2618 or [email protected].
- 网站
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https://www.scriptorium.com
Scriptorium Publishing的外部链接
- 所属行业
- IT 服务与咨询
- 规模
- 2-10 人
- 总部
- Durham,North Carolina
- 类型
- 私人持股
- 创立
- 1997
- 领域
- xml publishing、dita、consulting、content strategy、content management、technical communication、digital transformation、localization、information architecture、content transformation和scalability
地点
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主要
2605 Meridian Parkway, Suite 110
US,North Carolina,Durham,27713
Scriptorium Publishing员工
动态
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Part 2: A Guide to Migrating to Structured Content https://lnkd.in/evnGYEQv In part one, we explored the benefits of migrating to structured content for technical documentation, including improved scalability, reduced costs, and faster publishing cycles.?Now comes the real work: deciding what content to migrate, identifying opportunities for content reuse, and selecting the best CCMS to support your needs.?Sarah O'Keefe, CEO and founder of Scriptorium Publishing, and Paligo Solutions Engineer and Information Architect?Gershon J.?have plenty of great advice to help you. #contentoperations #contentstrategy #techcomm #documentation #knowledgemanagement
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The Scriptorium team is full of foodies. ?? In our latest blog, we've shared a new collection of delicious and cozy recipes for you to enjoy! https://lnkd.in/gwGXG-5p What's on your menu this season? Let us know in the comments! ??
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Alyssa Fox: "Execs and management teams are not looking at the piece of content you write that day. [...] They’re looking at how what you did today applies to what they're trying to do with top-level objectives and key results." Hear more insights from Alyssa Fox and Sarah O'Keefe on bridging the gap between #techcomm, #markcom, and more in our latest #webinar: https://lnkd.in/gHtDB-tM
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Looking for resources on the business value of content operations, AI in the content lifecycle, enterprise content strategy, and more? Download our free book, Content Transformation: An Introduction to?Enterprise Content Ops?and?Content Strategy https://lnkd.in/g9RUEcrv #GenAI #AIInContent #ContentOperations #ContentManagement #ContentStrategy #EnterpriseContentStrategy #ScruturedContent #BusinessValueOfContent #Scriptorium
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This year's conference season was incredible. To learn more our team's insights and experiences, check out these blog posts: #Training hosted by Training magazine https://lnkd.in/gJmXJMkG #ConVEx hosted by Comtech Services, Inc. https://lnkd.in/graXwXvx #LavaCon hosted by The LavaCon Content Strategy Conference https://lnkd.in/gyTGuJzR #tcworld hosted by tekom Deutschland https://lnkd.in/eUEE3kdZ
Training 2024: confronting the horror of modernizing conten
https://www.scriptorium.com
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If you missed last week's webinar or you're ready for a rewatch, we've got you covered! ?? Here's our latest post with the webinar recording, transcript, and more great resources from Alyssa Fox and Sarah O'Keefe. https://lnkd.in/gHtDB-tM
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Sarah O'Keefe: "Our customers are asking for solutions that allow for integrated authoring of multiple content types. At this point, our options are limited." To learn more about current #ContentManagement options, our dream for #Enterprise #ContentOperations, and more, check out our blog: https://lnkd.in/eUEE3kdZ
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It's #Webinar Wednesday! In 1 hour, Sarah O'Keefe and Alyssa Fox will share #Enterprise #ContentStrategy insights that Alyssa has gathered throughout her journey from technical writer to marketing executive. ?? Register on BrightTalk to attend the live show OR to have the recording sent to your inbox afterwards: https://lnkd.in/dZcEBsm6 See you soon! #TechComm #MarCom #ContentStrategy #EnterpriseContentStrategy #MarketingContent #TechnicalContent #ContentManagement #Scriptorium
Bridging Technical And Marketing Content
brighttalk.com
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?? Ready to take your #ContentStrategy to the next level? Join tomorrow's webinar as Sarah O'Keefe interviews Alyssa Fox, Senior VP of Marketing at The Capstreet Group, for a unique perspective on #Enterprise #ContentOperations! From her journey as a technical writer to marketing executive, Alyssa brings a wealth of insights on how an integrated content strategy adds value to your business. ??? TOMORROW, November 13th ? 8 am PT, 11 am ET ?? Register on BrightTalk: https://lnkd.in/dZcEBsm6 Curious but can't attend the live show? Register to have the recorded webinar sent straight to your inbox. See you tomorrow! #TechComm #MarCom #ContentStrategy #EnterpriseContentStrategy #MarketingContent #TechnicalContent #ContentManagement #TechCommAsMarketing #Scriptorium
Bridging Technical And Marketing Content
brighttalk.com