Screen Pilot

Is digital marketing in hospitality stuck in the past? It's a question worth pondering. Let's dive in. The hospitality industry has traditionally thrived on personal touch and facetoface interactions. But in the digital age, relying solely on oldschool tactics is like trying to sail against the tide. Here's why we need to rethink our strategies: The digital audience craves immediacy. → Gone are the days when guests would patiently wait for information. → They want it now, and they want it at their fingertips. Personalization is key. → Blanket marketing strategies that treat every guest the same just won't cut it anymore. → Today's travelers expect experiences tailored to their preferences. Visual storytelling reigns supreme. → A picture is worth a thousand words, but an engaging video or immersive VR experience is worth a million. → It's about creating a narrative that guests can immerse themselves in. Datadriven decisions are nonnegotiable. → The guessing game is over; data analytics allows us to understand guest behaviors and preferences in realtime. → Use this to refine and optimize marketing efforts. Social proof is powerful. → Usergenerated content, reviews, and testimonials are the new word of mouth. → Integrate them effectively to build trust and credibility. Omnichannel presence is a must. → Being present where your guests are, whether it's on social media, search engines, or travel apps, ensures you're always top of mind. In essence, clinging to outdated methods is like using a rotary phone in a smartphone world. The digital landscape is everevolving, and so must our strategies. Embrace change, leverage technology, and let's lead the hospitality industry into a future where digital connections enhance human experiences. How are you adapting your digital marketing strategies for the future? Share your thoughts!

Do you allocate your hotel marketing budget where your guests are actually influenced? Probably not. Here's what I see repeatedly in hospitality: As we continue to navigate the evolving landscape of hospitality, it’s crucial to ask: Are your marketing dollars truly reaching your guests where they’re most influenced? Time and again, I’ve observed a significant disconnect in how hotels allocate their marketing budgets. While millions are spent on search ads targeting broad travel searches, organic and paid social media marketing often receive minimal investment—despite overwhelming evidence of their impact on booking decisions. The Numbers Tell a Story: ? In 2023, the U.S. hospitality industry spent approximately $3.62 billion on digital advertising, with search engine marketing accounting for about 35% of that spend, totaling over $1.2 billion on PPC campaigns alone (eMarketer). ? Yet, a 2023 TripAdvisor study revealed that 73% of travelers find social media content highly influential in their accommodation choices. ? Phocuswright research showed that 87% of millennial luxury travelers actively seek out hotel social content before booking! ? Despite these insights, most luxury properties allocate less than 18% of their digital marketing budget to social media strategy and content creation (Skift Research, 2023). The Opportunity Ahead: Today’s luxury traveler is driven by trusted recommendations and curated social content, not just search results. This presents a significant opportunity for forward-thinking hospitality brands to realign their marketing investments with how guests discover and choose properties today. Your Turn:?Think about one channel your hotel is under-investing in despite strong evidence of guest influence. Now go and change that! #HotelMarketing #HospitalityMarketing #LuxuryHotels #HotelStrategy #ROI #TravelMarketing #DigitalStrategy #GuestExperience #HotelIndustry #HospitalityBrands #CommercialStrategy

The future of hospitality is being reshaped by AI and personalization. Fact. And after reviewing AHLA's 2025 State of the Industry report, I'm particularly intrigued by how hotels are leveraging technology to create value: - AI-driven personalization is transforming booking experiences - New revenue streams are emerging through innovative loyalty partnerships - Technology is enabling more efficient operations despite rising costs The key takeaway? Success in today's hospitality landscape isn't just about managing expenses - it's about strategic innovation that enhances both operational efficiency and guest satisfaction. What tech innovations are you most excited about in the hospitality sector? #HotelTech #AI #ProductDevelopment #Innovation #SmartHotels #ArtificialIntelligence #HospitalityTech #DigitalTransformation #30HotelProjectsIn30Days

We’re #hiring a new Digital Marketing Account Manager in Denver, Colorado. Apply today or share this post with your network.

Travelers can now book a hotel room without leaving #Instagram. In fact, the rise of social commerce?–?the intersection of social media and e-commerce?–?allows users to complete entire purchase journeys without leaving their favorite social platform, offering a new space to drive bookings for #hotels and resorts. Screen Pilot has partnered with hospitality knowledge platform Revfine.com to identify social commerce opportunities for hotel teams, and offer best practices for those properties already leveraging social commerce. Read "Social Commerce: Hospitality’s Next Best Opportunity for Growth." #SocialCommerce #HospitalityMarketing #HotelMarketing

HotelierToolkit.com is the home of free AI tools for busy #hotel teams. Our latest addition is HotelCaptions.com. This #AI-powered caption generator crafts on-brand copy to accompany your hotel's #Instagram and #Facebook posts. See the post by our Senior Director of Product Development, Brett Perry, for a walkthrough. For the full collection of time-saving tools, visit HotelierToolkit.com. #HotelMarketing #MarketingTips #HospitalityIndustry #DigitalMarketing #AIMarketing #HotelMarketing #HospitalityMarketing #DigitalMarketingTools #Hospitality #SocialMedia

As social media continues to evolve into a robust commercial platform, the hospitality sector is witnessing a significant shift in how hotels and resorts interact with and sell to their customers. This phenomenon, known as social commerce, is revolutionizing the path from inspiration to conversion. Key Highlights: ? Global Impact: Social commerce sales reached $992 billion in 2023, with projections indicating a tripling by 2026. This growth underscores the potential for businesses to leverage social media for direct sales. ? Consumer Behavior: A staggering 98% of consumers plan to make at least one purchase via social media platforms in the coming year, highlighting the importance of integrating e-commerce capabilities into social media strategies. ? Travel Industry Adoption: The travel sector has seen remarkable success with social commerce. 87% of travelers use social media for travel inspiration, and 55% have booked trips directly through these platforms. ? Visual Platforms: Instagram and Pinterest are particularly effective for showcasing destinations and experiences due to their visual nature, making them ideal for hotels and resorts looking to drive direct bookings. #screenpilot #Travel #Hotel #InstaTravel #LuxuryTravel

HotelInstaAudit.com is our latest free, easy-to-use AI tool for busy hotel team. Analyze and optimize your hotel's #Instagram performance with detailed metrics and competitor insights. See the below post by our Senior Director of Product Development, Brett Perry, for a walkthrough. For our full collection of easy-to-use #AI tools for busy #hoteliers, visit HotelierToolkit.com. #HotelMarketing #MarketingTips #HospitalityIndustry #DigitalMarketing #AIMarketing #HotelMarketing #HospitalityMarketing #DigitalMarketingTools #Hospitality

HotelCaptions.com is an AI-powered caption generator that crafts compelling captions for images you post to social media. Just upload your image and let #AI do the rest. See the post by our own Brett Perry for a walkthrough. For our full collection of free, easy-to-use tools for busy #hotel teams, visit HotelierToolkit.com. #HotelMarketing #MarketingTips #HospitalityIndustry #DigitalMarketing #AIMarketing #HotelMarketing #HospitalityMarketing #DigitalMarketingTools #Hospitality