Scratch Marketing + Media

As short term campaigns have consistently fizzled out due to lack of differentiation, investments in storytelling and top-of-funnel strategies are making a swift return. Our Principal, Lora Kratchounova, gives her take on the importance of branding in her article “AI in Marketing in 2025: Smart Automation and Brave Brand Building” for CMSWire. From the necessity of uplifting human creativity and strategy to leveraging AI for streamlined workflows, this article acts as a guide for brands looking to redefine their approach in the market. Shoutout to Grant Ho, Kathleen Booth, Andy Jolls, Mark Zembal, Liza Adams, Ali Jawin, and Adam Stewart for their contributions in the article! Read on for more: https://lnkd.in/eXG-ehWw

And last (but certainly not least) - honoring the #NEVYs24 Unique Achievement award winners!! ?? It was a true privilege to see this crew take the stage and get acknowledged for their amazing achievements and hustle this year. ?? AI Company of the Year – CodaMetrix ?? Spirit of the NEVYs – OncoveryCare ?? Rising Star VC – Katie Bodner Spielberg, 5AM Ventures Thanks to New England Venture Capital Association (NEVCA) for an incredible event as always - #NEVYsSurvivor was one for the books! We can't wait to see what 2025 holds in store for these superstars ??

After Tech naturally comes..... Tough Tech! ?? Let's give a round of applause for the 12th Annual NEVY Award champs from the Tough Tech Academy #NEVYs24 ??Emerging Tough Tech Company of the Year – Mantel ??Powerhouse Tough Tech Company of the Year – Phoenix Tailings ??Robotics Company of the Year – Verve Motion These two companies are making absolute power moves in the sustainability space ?? It's amazing to see such incredible contributions to an area of #TechInnovation where we have so much to benefit from. Beyond excited to see what comes next from these change-makers! #NEVYsSurvivor

We see you, Tech Academy winners! ?? Let's hear it for the #NEVYs24 Tech Academy standouts who took home the gold for their outstanding achievements this year in driving breakthrough tech innovation. ??Emerging Tech Company of the Year – Liquid AI ??Hottest Startup – Hi Marley ??Powerhouse Tech Company of the Year – Circle Being immersed in the #B2Btech space daily gives our team an immense appreciation and respect for the work these companies are doing.... but it never ceases to blow our minds when we see the impact of their innovation come to life. Congratulations, all!! #NEVYsSurvivor

Turning the spotlight to…. the #NEVYs24 MedTech Academy winners! ?? ??Emerging MedTech Company of the Year – Reprieve Cardiovascular ??Powerhouse MedTech Company of the Year – Paragonix Technologies, Inc. These warriors are working on the cutting edge, delivering breakthrough technologies to advance the possibilities in medical innovation and bring relief to patients who need it most. The work behind this – and the impact from it – is truly astonishing. Huge congratulations to both teams! #NEVYsSurvivor

Highlighting the #NEVYs24 winners from the Life Sciences Academy! ?? These companies are doing incredible things to advance the life sciences and improve the lives of patients, and we couldn't have been more thrilled to see them recognized for their efforts last week at #NEVYsSurvivor ?? ?? Emerging Life Science Company of the Year – Diagonal Therapeutics Inc. ?? Powerhouse Life Science Company of the Year – Mariana Oncology ?? Patient Impact Award – CRISPR Therapeutics & the Karuna Team Major kudos to these teams for their resilience, drive, and dedication! ????

The Scratch team had an amazing time at the 12th Annual NEVY Awards last week! ???? What an incredible celebration of New England’s top innovators and startups (a community that holds a special place in our hearts here at Scratch). A huge thank you to New England Venture Capital Association (NEVCA) for hosting this event, and to all of the nominees who continue to inspire us and fuel the innovation ecosystem here in New England. Let’s acknowledge the winners from each academy who out-hustled, out-innovated, and out-fundraised the competition, and finished the night as an “Ultimate” #NEVYsSurvivor! ?? Starting with champions from the Healthcare IT Academy: ?? Emerging Healthcare IT Company of the Year – knownwell ?? Powerhouse Healthcare IT Company of the Year – Cohere Health Congratulations from our team at Scratch on this amazing accomplishment! ?????? #NEVYs24

We are honored to be a Silver Sponsor for this year’s #NEVYs24! ?? Thank you New England Venture Capital Association for hosting this amazing event celebrating the leaders and pioneers who are pushing the boundaries of innovation in New England. We can’t wait to witness the action on December 5th at the House of Blues Boston for an unforgettable night of #NEVYsSurvivor! Make sure to get your tickets now and join in on the fun! https://lnkd.in/eJTCSv-b #NEVCA #Innovation

We're so excited to be supporting the?VentureFizz AI Wave Conference tomorrow in #Boston as the official #PR and #Marketing partner! Looking forward to connecting with cutting-edge #AI innovators in our ecosystem and sharing key takeaways from the event. Stay tuned ?? https://vfizzevents.xyz/

We’re thrilled to be attending the 12th Annual NEVYs Awards in Boston this December! As proud sponsors, we can’t wait to celebrate New England’s most innovative startups who are pushing boundaries in Tech, Tough Tech, Healthcare IT, Life Science, and MedTech. It’s a true honor to support an event that brings together the brightest minds and the ambitious companies driving growth in our region. We are looking forward to an unforgettable night where we’ll find out which of these companies will be crowned champions! See you all at the #NEVYs24! ?? #NEVYsSurvivor