Scope3

Scope3 ?? Channel 4 Sales — a broadcast-industry first! ?? Channel 4 is leading the way in sustainable advertising by giving brands access to Scope3’s emissions reporting—helping advertisers measure and reduce the carbon footprint of their digital campaigns. When carbon emissions data is available alongside performance metrics advertisers are empowered to make informed decisions that drive real climate action. Tim Collier, Scope3: “We’re thrilled to partner with Channel 4 Sales and support the shift toward more sustainable media buying.” Read more: https://hubs.li/Q03cGTKr0 #sustainableadvertising #adtech #sustainablegrowth #greenmedia Brian O'Kelley, Anne Coghlan, Alexander Oakden, Ewan Douglas, Tom Patterson

One more day until one of our favorite events of the year: Sharethrough's Green Media Summit. We always look forward to being surrounded by some of the smartest people in media who are also deeply committed to minimizing our industry's impact on the planet. We're also excited to take the stage once again. Last year, Brian O'Kelley took the stage to announce GMP+ with ShareThrough as a launch partner. This year, we'll explore how AI can be leveraged to accelerate (rather than hinder) our progress toward a safe and sustainable advertising ecosystem. Check the comments for a link to register! #sustainableai #adtech #greenmedia #sustainablemedia

We all know AI is going to transform advertising. But to do so, it needs to solve real industry problems better than legacy solutions. We saw the opportunity to rethink brand safety and media effectiveness from the ground up. That's what our new products -- Brand Standards and the Agentic Media Platform -- bring to the table, and what makes them even better is the incredible integrations we're offering from the start. Thrilled to have Amazon Ads as a launch partner. With Amazon DSP being the first DSP to integrate with the Scope3 Agentic Media Platform, Amazon’s customers can will have greater control over their media buying decisions and the ability to confidently buy quality media at scale. Read more about the news on our blog: https://hubs.li/Q03chWnR0 cc: Brenda Tuohig, Lizzie Lawlor, Alex Beaurepaire, Michael Mathewson, Meredith McTernan Goldman #greenmedia #sustainableai #adtech #aitransformation #amazonads

In partnership with Yahoo, AdTech Economic Forum has offered an incredible opportunity to up-and-coming adtech professionals at media agencies, adops professionals at publishers, programmatic traders, sales, marketing and of course, folks working in finance. The winners receive a free ticket to ATEF this week! Response to the program has been overwhelming with receiving so many applicants that we had four more adtech companies step up to sponsor additional AdTech Futures attendees. A huge thanks goes to Yahoo and to Aditude, Mediaocean, Index Exchange, and Scope3 for making this program a reality! The The AdTech Economic Forum is THIS Wednesday! Deals will be made. Strategies will shift. The future of AdTech will be debated in one room, one day, one unfiltered conversation. Don’t miss it! Learn more! see the link in the comments Register! see the link in the comments

One simple question that turned Scope3 upside down: what if AI were fast enough and cheap enough to run on every ad impression? A year ago that seemed like science fiction. But with the incredible improvements we’re seeing in efficiency, both of hardware and foundation models, it’s not far off. We know AI uses a lot of energy to make decisions. But so does the current digital advertising ecosystem, especially programmatic. AI is more forgiving of inconsistent data; can leverage tacit knowledge effectively; and unlike current technologies, it can learn. To date, Scope3 has focused on making digital supply chains more effective and efficient to drive safe and sustainable growth. So much of what is inefficient is also unsustainable. Today, we've announced something new. We're not just solving for carbon reduction anymore; we're also transforming how media decisions are made across the entire ecosystem, bringing intelligence to places it simply couldn't exist before. Read more on the blog: https://hubs.ly/Q03bKshT0 #Scope3Landscape #greenmedia #sustainableai #adtech

An inspiring couple of days in Austin. Too many conversations with incredible brand leaders and marketers to count. One amazing panel at Brand Innovators with Patagonia and Nature’s Fynd. Watching our very own Joanna Havlin moderate a conversation during the Brand Innovators #BISummit was definitely a highlight of the weekend. She took the stage with Patagonia's Angela Clark and Nature's Fynd's Karuna Rawal to chat about their efforts to build sustainable brands. They shared the challenges and rewards of integrating sustainability into every aspect of a brand, from sourcing to storytelling, and how it's shaping the future of brand loyalty and consumer trust. The main takeaway? Brands that walk the talk on sustainability aren't just winning the hearts of consumers, they're winning market share too. Those sentiments were echoed throughout many of the other conversations at this year’s festival. So did a few other themes. What came up again and again: + In more ways than one, sustainability is a driver for growth. + There’s a shift happening in the way brands are thinking about AI — the focus is now on moving the tech from a point solution to a true enterprise tool. + Marketers are yet again being asked to do more with less. Generating incremental value in their plans is key. Big shout out to the rest of Scope3 team on the ground (CC: Mary Cashman, Joey Leichman and Josh Hull). We already can’t wait until next year! #sxsw2025 #adtech #greenmedia #sustainablemedia #sustainableai

Have you heard the news? The Telegraph Media Group has become the first UK news publisher to offer our newly launched carbon impact reporting and optimisation for direct advertisers. TMG offers high-impact digital ad formats and placements across its app and website, and with our help they can make sure any brands advertising on their properties can run sustainable campaigns without compromising on performance. This isn’t just about TMG and Scope3, though. Our head of UK Tim Collier points to this partnership as a crucial step toward fostering an industry ecosystem that enables sustainable growth for all participants. You can read more about this exciting news here: https://hubs.li/Q039vx8S0 Karen Eccles, Anthony Crocker, Alexander Oakden #sustainablemedia #greenmedia #TheTelegraph #sustainableadvertising

Contrary to the billions of dollars of investment, nuclear energy may not be AI’s ‘silver bullet’. While many industry leaders and clean energy advocates point to nuclear energy as the solution to sate AI’s energy appetite, Aya Saed our Director of AI Policy and Strategy, argues that nuclear can’t be the sole answer. In her latest Sustainable AI substack post, she analyzes the long-term viability of nuclear energy to fuel the AI boom, concluding that costly construction and maintenance undermine its promise. To power the energy demands of AI, Aya recommends the AI Industry to: ?? Consider a diversified approach, investing in other energy sources beyond nuclear ?? Utilize clean-energy and renewable technologies like wind and solar for energy production ?? Optimize the entire supply chain to improve efficiency and reduce waste Read more about Aya’s perspective here: https://hubs.ly/Q038ChCH0 Subscribe to Sustainable AI for regular posts exploring the latest trends, research and analyses on AI policy and the technology’s environmental toll: https://hubs.ly/Q038Cnfw0 #sustainableai #nuclearenergy #greensoftware

Officially two weeks until Scope3 Landscape. CMOs, marketing executives, and ad tech innovators will gather in NYC to explore how we can collectively shape the future of advertising for sustainable growth. The agenda features powerful fireside chats with market movers at the intersection of ads, media, and AI—plus an exclusive Scope3 product launch. Two sessions we're really excited about: + Shenan Reed, CMO of General Motors will take the stage to talk about aligning profit and purpose in the march toward sustainable growth + Check My Ads Institute COO Arielle Garcia joins us to discuss her vision for the future of brand safety Want to join us? We have a few spots remaining. Find the link in comments to request your invitation. #sustainableadvertising #adtech #sustainableai #greenmedia

Scope3 has joined the Green Software Foundation! Why GSF? Because environmental responsibility and tech advancement must evolve together as AI transforms our world. We're excited to bring the same collaborative approach that helped us establish sustainability standards in digital advertising to tackle the exponential growth of AI compute. We want to create a world where practical solutions make sustainability the default in software development. As GSF members, we'll help develop standards for measuring environmental impact across the entire digital ecosystem. Read more about what we'll be doing with GSF from our sustainable AI champions, Lillie Ratliff and Aya Saed, here: https://hubs.li/Q037PYK70 #greensoftware #aiforgood #sustainableai #sustainability