Scope3

An inspiring couple of days in Austin. Too many conversations with incredible brand leaders and marketers to count. One amazing panel at Brand Innovators with Patagonia and Nature’s Fynd. Watching our very own Joanna Havlin moderate a conversation during the Brand Innovators #BISummit was definitely a highlight of the weekend. She took the stage with Patagonia's Angela Clark and Nature's Fynd's Karuna Rawal to chat about their efforts to build sustainable brands. They shared the challenges and rewards of integrating sustainability into every aspect of a brand, from sourcing to storytelling, and how it's shaping the future of brand loyalty and consumer trust. The main takeaway? Brands that walk the talk on sustainability aren't just winning the hearts of consumers, they're winning market share too. Those sentiments were echoed throughout many of the other conversations at this year’s festival. So did a few other themes. What came up again and again: + In more ways than one, sustainability is a driver for growth. + There’s a shift happening in the way brands are thinking about AI — the focus is now on moving the tech from a point solution to a true enterprise tool. + Marketers are yet again being asked to do more with less. Generating incremental value in their plans is key. Big shout out to the rest of Scope3 team on the ground (CC: Mary Cashman, Joey Leichman and Josh Hull). We already can’t wait until next year! #sxsw2025 #adtech #greenmedia #sustainablemedia #sustainableai

Have you heard the news? The Telegraph Media Group has become the first UK news publisher to offer our newly launched carbon impact reporting and optimisation for direct advertisers. TMG offers high-impact digital ad formats and placements across its app and website, and with our help they can make sure any brands advertising on their properties can run sustainable campaigns without compromising on performance. This isn’t just about TMG and Scope3, though. Our head of UK Tim Collier points to this partnership as a crucial step toward fostering an industry ecosystem that enables sustainable growth for all participants. You can read more about this exciting news here: https://hubs.li/Q039vx8S0 Karen Eccles, Anthony Crocker, Alexander Oakden #sustainablemedia #greenmedia #TheTelegraph #sustainableadvertising

Contrary to the billions of dollars of investment, nuclear energy may not be AI’s ‘silver bullet’. While many industry leaders and clean energy advocates point to nuclear energy as the solution to sate AI’s energy appetite, Aya Saed our Director of AI Policy and Strategy, argues that nuclear can’t be the sole answer. In her latest Sustainable AI substack post, she analyzes the long-term viability of nuclear energy to fuel the AI boom, concluding that costly construction and maintenance undermine its promise. To power the energy demands of AI, Aya recommends the AI Industry to: ?? Consider a diversified approach, investing in other energy sources beyond nuclear ?? Utilize clean-energy and renewable technologies like wind and solar for energy production ?? Optimize the entire supply chain to improve efficiency and reduce waste Read more about Aya’s perspective here: https://hubs.ly/Q038ChCH0 Subscribe to Sustainable AI for regular posts exploring the latest trends, research and analyses on AI policy and the technology’s environmental toll: https://hubs.ly/Q038Cnfw0 #sustainableai #nuclearenergy #greensoftware

Officially two weeks until Scope3 Landscape. CMOs, marketing executives, and ad tech innovators will gather in NYC to explore how we can collectively shape the future of advertising for sustainable growth. The agenda features powerful fireside chats with market movers at the intersection of ads, media, and AI—plus an exclusive Scope3 product launch. Two sessions we're really excited about: + Shenan Reed, CMO of General Motors will take the stage to talk about aligning profit and purpose in the march toward sustainable growth + Check My Ads Institute COO Arielle Garcia joins us to discuss her vision for the future of brand safety Want to join us? We have a few spots remaining. Find the link in comments to request your invitation. #sustainableadvertising #adtech #sustainableai #greenmedia

Scope3 has joined the Green Software Foundation! Why GSF? Because environmental responsibility and tech advancement must evolve together as AI transforms our world. We're excited to bring the same collaborative approach that helped us establish sustainability standards in digital advertising to tackle the exponential growth of AI compute. We want to create a world where practical solutions make sustainability the default in software development. As GSF members, we'll help develop standards for measuring environmental impact across the entire digital ecosystem. Read more about what we'll be doing with GSF from our sustainable AI champions, Lillie Ratliff and Aya Saed, here: https://hubs.li/Q037PYK70 #greensoftware #aiforgood #sustainableai #sustainability

When it comes to climate change, every step forward counts. That’s what Annie Gibbons, Head of Sustainability at dentsu, reminded us at our recent event in London. “We’ve set some science-based targets around our own carbon footprint. But more exciting for me is what we’re trying to do with our clients to really take them on a decarbonization journey,” she noted. “Some of them are quite advanced and really doing deep measurement. And others are talking more holistically about maybe 10 things that they can just put into their media planning.” Whatever level you engage that on, it’s all moving in the right direction. What steps—big or small—is your organization taking towards a more sustainable future? Leave your thoughts in the replies, and check the first comment for a link to watch what other sustainability champions who attended our London event had to say.

There's clear tension between AI advancement and sustainability commitments. The International Energy Agency (IEA) forecasts that by 2026, data centers will globally consume as much electricity as Japan. Training AI models can use up to 100X the energy of an average US household. Our head of AI policy, Aya Saed, took the stage with Mastercard, Horizon Media, and IPG Mediabrands at Givsly's Responsible Media Summit yesterday to explore how companies are adopting new tech and driving impressive growth while keeping up with their sustainability commitments. The overarching theme was this: efficiency and sustainability go hand in hand, and we have a huge opportunity to innovate to achieve both goals. Thank you to our incredible panelists (Martin Bryan, Kellyanne Perez-Vera, MBA, and Tim Rich) for their candid perspectives and shared learnings around how their teams are leading the way toward sustainable growth. Looking forward to the next one! #sustainability #AI #climateaction #innovation #techforgood #greensoftware #greenmedia

Headed to NVIDIA GTC next month? Find our CMO Christina Cubeta and our Head of AI Policy Aya Saed on stage at the NVIDIA Inception session to hear about how Scope3 is working to ensure a safe and sustainable future for AI.

A BIG thank you to AdTech Economic Forum for having us. ICYMI… our Co-Founder and COO Anne Coghlan, took to the stage to present our vision for Scope3 to an esteemed investor panel. She presented the audience with two hard truths: ??The ad tech ecosystem is broken ?? AI is changing the fabric of society Then she shared a preview into why she's confident that Scope3 is the company equipped to take the ad ecosystem into the future. Much more to come on 13 March, but we'll leave you with this: overcoming these challenges means both addressing the fundamental flaws of the existing ecosystem and transforming our thinking to effectively rebuild for an AI-first world. A huge congrats and well done to all founders and CEOs who pitched their business -- it was a fantastic day filled with insights on the future of the industry. #sustainablemedia #adtech #sustainableai #ateflondon #atef

Last week Scope3 painted London green. ?? 400+ industry leaders and sustainability advocates gathered in the West End for an exclusive screening of Kyoto, creating an unforgettable evening that underscored our collective commitment to create a safe and sustainable advertising ecosystem. Enjoy a snapshot of the night featuring inspiring words from partners, clients and Scope3 CEO Brian O'Kelley. Thank you again to our sponsors Ad Net Zero Europe, IAB UK, Responsible Marketing Advisory, and the WFA Planet Pledge. cc: Stephen Woodford, Stephanie Helen Scheller, Nigel Ashton, Ott Heidmets, Lucy Spain, Zuzanna Gierlinska, and Jacqui Merrington Video credit: The Film Farmers Ltd #sustainableadvertising?#climateaction?#greenmedia?#adtech?#sustainablegrowth