Scope3

We are excited to share that you can now see DOOH screen inventory and benchmarks in the Collaborative Sustainability Platform (CSP). Through our DOOH partners: Broadsign, Hivestack by Perion, Place Exchange, VIOOH and Vistar Media you can now see screens by venue type and their emissions in 17 markets including the US, UK and DE. Additionally, you can find curated screen packages in the AU and NZ markets from Go Media NZ, JCDecaux Australia, JCDecaux New Zealand and LUMO Digital Outdoor. And you can work with many of these same partners to find DOOH inventory with emissions measurement for your next campaign. Reach out to our team for more information!

As 2024 draws to a close, it’s the perfect time to reflect on our achievements and gear up for the challenges and opportunities ahead. For the advertising industry, sustainability remains both a critical goal and an ongoing journey. Last week, at our Advancing Sustainable Media Together forum, we gathered leaders across the industry to discuss one pressing question: How can we make advertising more sustainable in 2025? From collaboration to innovation, the event was packed with powerful insights. We’ve pulled together the top five takeaways to help every marketer and media owner advance their own sustainability efforts in the year ahead. Here’s a quick look at our “Five for ’25”: 1?? Ensure senior stakeholders understand complexity: Making sustainable media as simple as possible and demonstrating measurable impact is key to getting senior buy-in to initiatives. 2?? Embrace experimentation and learning: Prepare to fail along the way. Trying different methods and learning from them is part of driving meaningful change. 3?? Keep leading the charge - Our industry is good at innovating but for it to make a real difference in our sustainability journey, it has to be combined with urgency. 4?? Collaboration is key - Bold goals will always meet resistance. Working together is key to breaking through the biggest challenges and turning ideas into action. 5?? The biggest threat and opportunity is AI - Harnessing AI can be hugely effective in sustainability if we approach it responsibly. Decarbonising the process is essential. ?? Want more insights? Dive deeper into the main takeaways in our latest blog post, where we break down the conversations from the event. https://lnkd.in/eGW6-kne #sustainablemedia #greenmedia #digitaladvertising #sustainablemarketing #adtech

Measuring and reducing carbon emissions is no longer just an ESG issue—it’s become a driving force for growth. The ad industry’s embrace of this reality marks a significant step forward, but we’re just getting started. This week, we brought together leaders and stakeholders from across the UK for an inspiring day at Tate Modern. The conversations were insightful, and one thing became crystal clear: building a sustainable media ecosystem requires learning together, showing results and making sustainability as simple as it is effective. Leaders from Google (Dyana Najdi), giffgaff | Certified B Corp (Lisa Boyles) and ITV (Jeremy Mathieu) shared their experiences (and impressive results), revealing how integrating sustainability into their strategies isn’t just good for the planet — it’s also good for business. Three key takeaways emerged for driving forward sustainability in the ad industry: ?? Collaboration isn’t easy. It’s hard work. Collaboration is having the hard conversations to overcome a challenge. It’s how we’ve been able to make change in an industry that takes decades or longer to get done. Through hard conversations we can make positive things happen. ?? The biggest threat and opportunity is AI. AI is having a transformational impact across all areas of our life, and it can be hugely effective in sustainability. That said, we need to approach it responsibility. Decarbonising the process is essential. ?? Innovation alone isn’t enough. Our industry is good at innovating, thinking of new ways to do things (think curation, viewability and header bidding), but for it to make a real difference for sustainability, it has to be combined with urgency. Thank you to everyone who joined us and a shout out to the rest of our speakers, including innovators from: The Telegraph, MG OMD, JCDecaux, IAB UK, Responsible Marketing Agency. cc: Tim Collier, Anne Coghlan and Lindsay O. #sustainableai #sustainablemarketing #greenmedia #digitaladvertising #adtech

Less than a week until our forum, Advancing Sustainable Media Together! We can’t wait to welcome industry leaders and sustainability champions in London for a special morning dedicated to exploring how the media and ad industry is taking action and why collective efforts are critical in building a sustainable future. A big shout out and thank you to our incredible line-up of speakers: Dyana Najdi, Jeremy Mathieu, Hannah Mirza, Chris Dooley, Lisa Boyles, Claire Beavers, Sophia Haynes and Anthony Crocker. Registration is closed, but keep following for post-event highlights and exclusive content drops! #scope3forum #sustainablemedia #greenmedia #advertisingandmedia

Can you accomplish sustainability goals while hitting a client's marketing goals? That was the question posed to Brian O'Kelley and IPG Mediabrands' Martin Bryan at the The 614 Group's #BrandSafetySummit in NYC this week. The answer is simple: At the most basic level we know that programmatic advertising is inefficient on many levels.?A lot of the energy we’re using in programmatic advertising is producing no value at all, for anybody. If you can find a way to do programmatic advertising for 95% less energy in ways that actually put more money in the hands of publishers and deliver advertisers better returns then that’s a win-win-win.?That's what we're doing at Scope3. We find efficiencies - efficient paths, efficient placements, efficient ways to buy and sell advertising that make the ecosystem work better for every player while reducing our carbon footprint. Thanks Kanene Ayo Holder for moderating and Rob Rasko for inviting us into the room to talk about the intersection of #sustainability and #brandsafety in advertising. #digitaladvertising #sustainablemedia #sustainablemarketing #greenmedia #adtech

Right now on the?Main Stage, industry leaders are discussing best practices for delivering sustainable media in the?Delivering Sustainability Within Prebid?panel. Moderated by Stephen F. Johnston Jr. (PubWise.io), the panel features experts, Ankur S. (PubMatic), Michael Freyberger (Scope3), Magalie Solof (Sharethrough), and Dave Winslow (Klever) as they explore how to build a more sustainable ad tech future. #prebidsummit2024

The latest?CMO survey?from Deloitte reports that 60% of marketing leaders are already using AI in their businesses. As AI continues to permeate every aspect of business, the need for solutions to make these technologies more efficient will only grow.?That's why GV (Google Ventures) renewed investment in Scope3 was a no-brainer. Hear more about our latest $25M raise and why the timing is critical directly from GV's Erik Nordlander here: https://lnkd.in/dqBUFG4H #sustainableai #greenads #sustainablemedia #marketing #sustainability #greentech #adtech

The climate impact of AI is clear and urgent. Training a single AI model can consume thousands of megawatt hours of electricity and emit hundreds of tons of carbon. As AI continues to revolutionize industries—including the marketing supply chain—we have a unique opportunity at Scope3 to apply our expertise and proven experience from the last three years to mitigate its environmental footprint. Last week, Brian O'Kelley unveiled our new AI methodology. Today, we're excited to announce a major milestone: securing $25M in funding, led by GV, to drive our expansion in this critical space. This investment will fuel our R&D efforts as we work to reduce AI's environmental impact while empowering businesses to meet their sustainability targets without sacrificing innovation. ?? Learn more about the story of how we got here in TechCrunch: https://lnkd.in/eyctq_-u #SustainableAdvertising #SustainableAI #GreenTech

Amnet Group France reduces its carbon footprint while optimising campaign performance with Scope3's Climate Shield -- read the case study to see how easy it is to make your advertising more sustainable.

Growing and leading with empathy and curiosity are two things that so many ScopeThreeps have in common. Our Buyer Development Director Joanna Havlin is a prime example. In this month's Scope3x5 feature, she delves into her career path, her commitment to sustainability, and the personal and professional principles that drive her leadership and work with brands to decarbonize the industry. Read the full blog here: https://lnkd.in/esRCb-8v #greenmedia #adtech #sustainableads #digitalmedia #greentech #careersinsustainability