Scope3

At Scope3, we understand that advertisers require brand suitability controls that balance precision and flexibility to achieve optimal performance. This need drove us to develop Brand Standards — a solution that enables brands to implement custom brand definitions and controls across all buying methods, including the open web, programmatic channels, and walled gardens. We’re excited to announce that Scope3 Brand Standards will be available for Meta campaigns. Brands can implement content blocking with nuanced precision — driving greater campaign effectiveness while ensuring safer growth across Facebook and Instagram Feeds and Reels. As a certified Meta Business Partner, we’ve integrated with Meta’s content blocklist for seamless campaign insights. Plus, our media quality measurement allows marketers to dive deeper into post-impression viewability, IVT, and ad exposure rates. Advertisers can now confidently optimize media strategies while maintaining control over brand suitability and performance. Read more about the news on our blog: https://hubs.li/Q03dDWkc0 #Advertising #BrandSuitability #AI #MediaQuality #Marketing

For the past three years, we’ve been working toward a future where marketers can drive safe, sustainable growth — without the negative second-order consequences holding the industry back. With the launch of our latest products, that vision is becoming reality. We’re reimagining what’s possible, and helping brands, partners, and the entire ecosystem move toward a more responsible future, together. You can hear the excitement straight from our Co-Founder Anne Coghlan in this video. That enthusiasm was echoed by the hundreds of other industry leaders who joined Scope3 for our first ever industry conference, Landscape, earlier this month. If you missed it, check the comments for event highlights. #greenmedia #adtech #agenticadvertising #sustainablemedia #sustainablegrowth

Tune in to the latest FirstPartyCapital Podcast with Rich Ashton for Anne Coghlan's take on the recent Scope3 launches. Alongside Rich, Ciarán O'Kane and Kevin Flood, Anne walks through her vision for Scope3, how the company has evolved in recent months and why these two new products -- the Agentic Media Platform and Brand Standards -- are set to reimagine the ad ecosystem entirely. Best part of the podcast: you get to learn a little more about Anne and the career path she took before co-founding Scope3 alongside Brian O'Kelley. Listen here: https://hubs.li/Q03dhqKT0

If we can invest a little bit of energy in AI that has a massive impact on the overall carbon footprint of what we do, it's worth it. ICYMI: This clip from Brian O'Kelley's keynote on sustainable AI and how the industry should navigate implementing the tech at the Sharethrough Green Media Summit is a must watch, check it out.

Scope3 ?? Channel 4 Sales — a broadcast-industry first! ?? Channel 4 is leading the way in sustainable advertising by giving brands access to Scope3’s emissions reporting—helping advertisers measure and reduce the carbon footprint of their digital campaigns. When carbon emissions data is available alongside performance metrics advertisers are empowered to make informed decisions that drive real climate action. Tim Collier, Scope3: “We’re thrilled to partner with Channel 4 Sales and support the shift toward more sustainable media buying.” Read more: https://hubs.li/Q03cGTKr0 #sustainableadvertising #adtech #sustainablegrowth #greenmedia Brian O'Kelley, Anne Coghlan, Alexander Oakden, Ewan Douglas, Tom Patterson

One more day until one of our favorite events of the year: Sharethrough's Green Media Summit. We always look forward to being surrounded by some of the smartest people in media who are also deeply committed to minimizing our industry's impact on the planet. We're also excited to take the stage once again. Last year, Brian O'Kelley took the stage to announce GMP+ with ShareThrough as a launch partner. This year, we'll explore how AI can be leveraged to accelerate (rather than hinder) our progress toward a safe and sustainable advertising ecosystem. Check the comments for a link to register! #sustainableai #adtech #greenmedia #sustainablemedia

We all know AI is going to transform advertising. But to do so, it needs to solve real industry problems better than legacy solutions. We saw the opportunity to rethink brand safety and media effectiveness from the ground up. That's what our new products -- Brand Standards and the Agentic Media Platform -- bring to the table, and what makes them even better is the incredible integrations we're offering from the start. Thrilled to have Amazon Ads as a launch partner. With Amazon DSP being the first DSP to integrate with the Scope3 Agentic Media Platform, Amazon’s customers can will have greater control over their media buying decisions and the ability to confidently buy quality media at scale. Read more about the news on our blog: https://hubs.li/Q03chWnR0 cc: Brenda Tuohig, Lizzie Lawlor, Alex Beaurepaire, Michael Mathewson, Meredith McTernan Goldman #greenmedia #sustainableai #adtech #aitransformation #amazonads

In partnership with Yahoo, AdTech Economic Forum has offered an incredible opportunity to up-and-coming adtech professionals at media agencies, adops professionals at publishers, programmatic traders, sales, marketing and of course, folks working in finance. The winners receive a free ticket to ATEF this week! Response to the program has been overwhelming with receiving so many applicants that we had four more adtech companies step up to sponsor additional AdTech Futures attendees. A huge thanks goes to Yahoo and to Aditude, Mediaocean, Index Exchange, and Scope3 for making this program a reality! The The AdTech Economic Forum is THIS Wednesday! Deals will be made. Strategies will shift. The future of AdTech will be debated in one room, one day, one unfiltered conversation. Don’t miss it! Learn more! see the link in the comments Register! see the link in the comments

One simple question that turned Scope3 upside down: what if AI were fast enough and cheap enough to run on every ad impression? A year ago that seemed like science fiction. But with the incredible improvements we’re seeing in efficiency, both of hardware and foundation models, it’s not far off. We know AI uses a lot of energy to make decisions. But so does the current digital advertising ecosystem, especially programmatic. AI is more forgiving of inconsistent data; can leverage tacit knowledge effectively; and unlike current technologies, it can learn. To date, Scope3 has focused on making digital supply chains more effective and efficient to drive safe and sustainable growth. So much of what is inefficient is also unsustainable. Today, we've announced something new. We're not just solving for carbon reduction anymore; we're also transforming how media decisions are made across the entire ecosystem, bringing intelligence to places it simply couldn't exist before. Read more on the blog: https://hubs.ly/Q03bKshT0 #Scope3Landscape #greenmedia #sustainableai #adtech

An inspiring couple of days in Austin. Too many conversations with incredible brand leaders and marketers to count. One amazing panel at Brand Innovators with Patagonia and Nature’s Fynd. Watching our very own Joanna Havlin moderate a conversation during the Brand Innovators #BISummit was definitely a highlight of the weekend. She took the stage with Patagonia's Angela Clark and Nature's Fynd's Karuna Rawal to chat about their efforts to build sustainable brands. They shared the challenges and rewards of integrating sustainability into every aspect of a brand, from sourcing to storytelling, and how it's shaping the future of brand loyalty and consumer trust. The main takeaway? Brands that walk the talk on sustainability aren't just winning the hearts of consumers, they're winning market share too. Those sentiments were echoed throughout many of the other conversations at this year’s festival. So did a few other themes. What came up again and again: + In more ways than one, sustainability is a driver for growth. + There’s a shift happening in the way brands are thinking about AI — the focus is now on moving the tech from a point solution to a true enterprise tool. + Marketers are yet again being asked to do more with less. Generating incremental value in their plans is key. Big shout out to the rest of Scope3 team on the ground (CC: Mary Cashman, Joey Leichman and Josh Hull). We already can’t wait until next year! #sxsw2025 #adtech #greenmedia #sustainablemedia #sustainableai