THIS IS WHAT WE’RE TALKING ABOUT! Yesterday at the Public Health Communications Collaborative inaugural conference, our founder Brinleigh, along with Matt Motta, and Amelia Burke-Garcia, discussed how to identify the right messenger for your message. In this digital first world that means culturally relevant and micro targeted messaging that will actually resonate with the audience you’re looking to reach. Dorian Johnson totally nailed the brief with this generationally specific (and ENGAGING) campaign! #publichealth #sciencecommunication #creators
The PHuncle | Public Health Educator | Health Communication I help nonprofits and HHS organizations turn dry public health info into stories that stick so their education becomes engaging, empowering, and evocative
If you owned a Cabbage Patch Kid, traded POGs, or yelled “Cowabunga!” on the playground… …it might be time for your colon to get screened. March is Colorectal Cancer Awareness Month; here's a reminder that screening is advised at 45, even if you feel fine. Because G.I. Joe said it best: Knowing is half the battle. If this is your first time meeting me, hey, I’m Dorian aka The PHuncle???? I help nonprofits and health organizations craft health curriculums, campaigns, and communications that captivate so people feel compelled to change. One of my favorite ingredients? Nostalgia. This post is one of my “campaign concoctions”, messages tailored by cohort, culture, and age. ?? Think about your message. What cohort are you trying to reach? What feeling might unlock their attention? How will you do that? If unsure, heed the idea. Enjoy this? ?? repost to your network and follow Dorian for more! #PublicHealth #HealthEducation #CancerPrevention #Healthcare