Schola

We're at the California Charter Schools Conference! If you're at the CCSA Conference this week, Addison Farmer, MBA, Paola Garza, and our new CEO Benjamin Welbourn are ready to meet you. Come swing by booth 1024 to say hi, chat with our team, pick up some recruitment resources, and snag one of our free secret shopping sessions (and of course try out mini putt putt ?)! #charterschools #CCSA2025 #edtech

We’re heading to the California Charter Schools Association Conference next week in Sacramento! Schola will be at?booth 1024, and we’d love for you to stop by, say hi, and chat about how your semester is going. Whether you have questions about recruitment strategies or just want to connect, we’re here for it! We're especially excited for this conference to share some of the really exciting improvements we've been working on at Schola the past several months to better serve charters schools. Drop a comment if you'll be attending! Hope to see you in Sacramento!

The education landscape is shifting —and fast — with new federal and state policies, expanded choice programs, and increasing parent demand for alternatives. Just in recent weeks and months we’re seeing… - New executive orders and state laws and making school choice more accessible than ever - Parents actively seeking the best fit for their kids, with support for ESAs and vouchers at an all-time high. - 12 States offer Universal School Choice, with more considering it. Families have more school options than ever before. At Schola we believe that every student deserves to be in a learning environment that meets their unique needs and interests where they can truly thrive, so this is something to celebrate. But with these expanded options and action around school choice, enrollment competition is intensifying. This is why now more than ever before, schools need to go the extra mile to attract and retain students. And that’s what we love doing at Schola. We love getting to partner with schools and work side by side to overcome these recruitment challenges, uncover new ways to showcase your school, figure out gaps in your processes, and equip you with data to know when and how to pivot to optimize your enrollment. The future of education is more competitive, choice-driven, and parent-focused than ever. Now is the time for schools to take action.

???“Our meetings with our Client Partner are easily the most productive 30 minutes I have all week. I feel really comfortable bringing all the barriers we face in recruitment and enrollment.” This testimonial from one of our school partners perfectly captures what we aim to accomplish with every school we work with. There’s no one-size-fits-all solution for recruitment and enrollment. It depends on your school’s reputation, location, community, budget, and more. It can be complex—even frustrating at times. But that’s what we love: diving into those unique challenges and equipping schools with the strategies they need to thrive. We’re grateful that our schools trust us enough to share their biggest challenges, so we can work together to find solutions. In that spirit, we’d love to hear from you—what recruitment and enrollment challenges is your school facing right now? Drop them in the comments! ??

If there’s one thing the latest school choice trends tell us, it’s this:?families want options.?And they’re not just thinking about it—they’re making moves. ?? Public school enrollment is projected to?drop?by 5.1% nationwide. ?? Charter school enrollment has?soared?over the last decade. ?? Education Savings Accounts (ESAs) have?exploded—(more than 16x in just four years!) What does this mean for schools? It’s time to?stand out.?With more families actively exploring their options, schools need to differentiate, engage, and show why they’re the best choice. Is your school ready to meet families where they are??

Every year, we look forward to National School Choice Awareness Foundation’s parent survey. The 2025 results show what’s really on families’ minds when choosing schools and how we can better support them. Here are some key takeaways: ?? 60% of families considered switching schools for their child. ?? Interest in charter schools, magnet schools, and private schools is growing—up 7%, 18%, and 24%, respectively, compared to the 2022–2024 average. ?? 51% of families wish they had more information about schooling options. The message is clear: school choice is expanding, and parents want the tools to make informed decisions...which is exactly what Schola can help families do. ?? In the last six months alone, we’ve supported over 14,800 families with their school search and generated $9.2M in funding for schools through new enrollments. And with school choice continuing to grow, we think 2025 is going to be even stronger. ?? Check out the parent survey ?? https://lnkd.in/eGUUWXAK

It’s officially National School Choice Week, and we’re kicking it off by celebrating what it’s all about: students finding a school they love! ?? We’ve met thousands of incredible students over the years, and hearing what they love about their schools reminds us why school choice matters. From favorite teachers to fun programs and supportive communities, every story inspires us to keep helping families find the perfect fit. ?? #NSCW #nswc2025 #schoolchoice #schoolpride #schoolchoiceweek #nationalschoolschoiceweek #choices #educationmatters #choicematters #findaschool #dreamschool #perfectschool #charterschool #privateschool #publicschool #magnetschool #homeschool #onlineschool #inspiration #inspirational #motivation?

What makes a parent say “yes” to your school??Trust. Where parents send their child to school is one of the biggest decisions they'll make. Sure, having a polished website, a catchy slogan, or a sleek promo video helps—but if we are honest, that’s not what seals the deal for most families. It’s about being genuine, informative, and creating a space where families feel confident and cared for. That’s what builds the connection. At Schola, we talk to parents across the country every single day, helping them find schools that fit their child’s needs. And time after time, it’s the simple things—being helpful, consistent, and showing you truly care—that make the biggest impact. So, here’s the question: Are you building trust with the families you connect with? Sometimes, it’s the human touch that matters most.

This is why we do what we do... ?? Several weeks ago one of our team members had this conversation with a parent who was in tears over her gratitude towards Schola. Needless to say it got our whole team emotional as well. Conversations with parents like this makes all the hard work worth it. It is moments like these we can see that what we are doing is literally changing the course of kids’ lives. As start to wrap up the year and look into 2025, we just want to say a huge thank you to the families who trusted us to help find the perfect school for their children, and to all the schools who make those brighter futures possible. Here’s to an even greater 2025.?

New Mexico school leaders, are you heading to the?Public Charter Schools of New Mexico Annual Conference? ?? So are we! ?? Catch us at our session where we’ll be sharing proven tips and strategies to help fill your school’s lottery with excited families. Lotteries are Open! How to Get Families to Apply to YOUR School ??Thursday, December 12th ? 1:00 PM ?? BEAR Room Drop a comment if you’ll be at the conference! https://lnkd.in/gM4AW39t