Schaefer

New study insights: We just wrapped a survey of American shoppers (10k+) to find out where they buy their groceries. What do you think?

70.11% of Americans budget for groceries each month. Of those who budget -- 91% say they "generally" stick to their budget. If you're competing to have consumers buy your product for the first time -- ???? you're going to have to get them to replace an item in their cart -- not add one. When consumers do impulse buy... ???? 61.79% of the time it's for snacks ???? 61.45% of the time is for themselves If you're in snacks -- focusing on a one time indulgence can be a great way to get trial. If you're not in snacks -- you've got to clearly position your product to be more exciting than whats already on the list and able to beat the current shopping list item in a 1:1 comparison. How are you stacking up? ** Schaefer is running ongoing, primary consumer research to gather insights on grocery and specialty food and beverage shoppers. If you've got specific questions you'd like answers to, let me know.

Avoid confirmation bias!

The best book club ever! Thanks Sidnee Schaefer for sharing about our specialty foods and beverages club for trying new brands. Who should we add to our lists?

Quick update on Swipify.ai Since launching 3 months ago: ? 600+ users signed up ?? ? Amazing user experiences ?? ? Unsolicited shout outs ?? ? Lots of great feedback on getting better ?? What we've learned: ? There's a market need ? We have onboarding improvements we need to make ? It gets used a lot for projects ad hoc ? Your roadmap can change a lot It's been a blast sharing ad creative inspiration with everyone! It's free to use and a lot of fun for creatives and marketers. We've got a bunch of people using it to link to inspiration for their creative briefs. Which is awesome! What's next: ? We've not been actively marketing it due to time (cobbler's kids, right?) ? We've got a few key updates we want to make to help it get even better ? We want to keep listening to the good and especially the bad experiences #ads #advertising #creative ? --------------------------------------------------------------- ?? Poor strategy kills even the greatest effort --------------------------------------------------------------- Need help entering a new market? Geography | Verticals | Product | M&A We can help you make the right decisions. Backed by strategy.

We've all been to long, unproductive strategy meetings. ?? How do you lead one that's awesome? A go-to-market (GTM) strategy meeting is crucial when preparing to launch a new product or enter a new market. This meeting sets the stage for your success, ensuring every team member knows their role and the goals ahead. Here’s what to include on your agenda and a few uncommon tips to make your meeting a standout success. What to Include on the Agenda: 1. ???????????????? ???? ?????? ???????????? ?????? ?????????????????????? Start by setting the scene. Discuss the market conditions, the audience you're targeting, and the opportunity you see. This ensures that everyone starts with the same understanding. I'm amazed at how often this step is skipped, and everyone spends the rest of the conversation trying to get on the same page. 2. ???????????????? ???????????? ???? ?????? ?????? ???????? Dive into the specifics of your strategy. Cover your marketing mix, sales strategy, distribution channels, and any partnership strategies. Make sure to detail how these elements align with your overall business objectives. 3. ?????????? ?????? ???????????????????????????????? Clearly outline who is responsible for what. This part of the meeting ensures there's no confusion and that each team member knows their tasks and deadlines. 4. ?????? ?????????????????????? ???????????????????? (????????) ?????? ?????????????? ?????? ?????????????? Define what success looks like for this initiative. Discuss the KPIs you'll use to measure progress and how these will inform future decisions. 5. ???????????????? ?????? ???????? ???????????????????? Encourage team feedback on the strategy. Open discussion can lead to new ideas or highlight potential issues before they arise. Uncommon Tips: ? ?????? ???????????????? ?????????????? ???? ????????????????. Instead of discussing target markets or customer segments in abstract terms, use actual customer stories or develop detailed personas. ?? ? ?????????????? ?? ??????-???????????? ????????????????. Instead of waiting to analyze what went wrong after the fact, do a pre-mortem. Assume your GTM strategy has failed and work backward to figure out what could lead to failure. ?? ? ?????????????????????? ?? ?????????????????????? ???????????????? ????????. Often overlooked, planning for potential competitive reactions can be crucial. Discuss how competitors might respond to your market entry and how you will handle these responses. This preparation ensures your team is not just informed but also inspired to execute the plan with a clear understanding of the goals and challenges ahead. #strategy #gtm #meeting --------------------------------------------------------------- ?? Poor strategy kills even the greatest effort --------------------------------------------------------------- Need help entering a new market? Geography | Verticals | Product | M&A We can help you make the right decisions.

This guy was going to lose his job. Two minutes in, and we both knew. He'd messed up big time. No one wanted what his team spent 9 months building. Gut-wrenching. ?? Time and money out the door. He asked what he should have done differently. I told him, "You should have used cheat codes ??!" He got a funny look on his face. I explained... When you know the industry, you have a serious advantage. Always ask, "If I sent a cold email..." "What's the problem that's so painful that they would reply?" Even if they didn't know you. Even if they thought you might be spam. Because they really, really, really need this solved. Don't build a product unless it's that kind of product. Want a cheat code for product/market fit? That's it. If what you're selling doesn't solve that kind of pain for your customer. Either get a new product or a customer target. Do your research. --------------------------------------------------------------- DYK ?? : Assumptions kill more good ideas than any competitor --------------------------------------------------------------- Need help entering a new market? Geography | Verticals | Product | M&A We can help you make the right decisions. Backed by strategy.

Seth shares why 98% of marketing is good, but not good enough.??

Schaefer has been recognized as one of the top 100 fastest-growing companies on Clutch, coming in at #26! Thank you to Clutch for this recognition. Our success reflects our commitment to excellence and building lasting client relationships for sustainable growth. We wouldn't have been able to accomplish this without our incredible team and clients.?? Check out our profile on Clutch: https://hubs.ly/Q02rfDr40 #Clutch100

Never run out of ad ideas ?? again! Swipify.ai