Scale Marketing

As listening habits change and digital audio continues its rapid growth, it may be time to rethink your audio advertising strategy. Our latest blog dives into how to stay ahead in the evolving audio landscape and how to think about:?? ?? Traditional Radio Advertising: Still a key player with enduring influence, but its dominance is waning. ?? Streaming & Podcast Advertising: Personalized, immersive, and growing fast. ?? Ad Spending Shifts: Brands are reallocating budgets to programmatic audio and targeted digital campaigns. The data is clear — the audio space is transforming. Learn about how your brand can maximize ROI in the evolving landscape. https://lnkd.in/gBJjvSQR #2025MediaTrends #MarketingStrategy #PodcastAdvertising #DigitalAudioAdvertising #AdSpendingShifts

?? Case Study: A Multi-Channel Strategy Revived Growth for a Leading Medical Network The Challenge: Even the most respected brands can hit a growth plateau. For this 14-location dermatology network, new patient appointments weren’t increasing as expected, and traditional marketing tactics had hit a ceiling. They needed a fresh approach to their marketing strategy. Scale’s Solution: By integrating hyper-targeted digital ads, high-visibility OOH, and strategic radio & TV campaigns, Scale Marketing helped this client: ?? Boost new patient appointments by double digits — without increasing acquisition costs. ?? Elevate brand awareness, making them the go-to provider in their region. ?? Build a sustainable growth engine for ongoing patient acquisition. ?? Find out more about the importance of a tailored, multi-channel marketing strategy in overcoming growth stagnation:??https://lnkd.in/gWscTQTp Looking to drive measurable growth for your brand? We’d love to connect.? #MarketingCaseStudy #GrowthStrategy #FullFunnelMarketing #CustomerAcquisition

The way people watch TV is evolving. Your marketing strategy must evolve with it.??? Our latest blog dives into the data behind these changes and what they mean for your business. Explore: ?? Trends in Viewership ?? Status of Linear TV ?? Tips for Navigating CTV ?? Adaptation Strategies Don't get left behind. Adapt and thrive in the TV advertising landscape by leveraging these insights for marketing and business success. https://lnkd.in/gSC6Xv7v #2025MediaTrends #MarketingStrategy #MediaConsumption #TVAdvertising #CTVAdvertising

We’re excited to share a look at the creative work that defined the past year — built to be relevant, memorable, and results-driven. Whether on TV, radio, or digital, high-quality production makes all the difference in building lasting brands. A huge thank you to our clients for trusting us, our vendors for bringing ideas to life, and our team for delivering work that moves businesses forward. Check out our latest reel!??? ? #Marketing #CreativeStrategy #Advertising #2025Reel

It’s time to revamp your marketing strategy for your home services business. ?? Our latest blog explains how to find, implement, and measure the most effective channels. We cover: ?? Understanding your target audience ?? Implementing key channels for home services businesses ?? Evaluating the performance of those channels ?? Balancing immediate needs and long-term growth Elevate your home services business with our step-by-step guide to making every marketing dollar count, and get ready to see results. https://lnkd.in/gQ7Y9Fw9 #HomeServices #BusinessGrowth #MarketingStrategy

?? Case Study: Driving Explosive Growth for a Leading Home Services Provider When growth stalls, it’s not just a problem—it’s an opportunity to rethink, rebuild, and reignite. That’s exactly what we did for one of our clients, a large home services company providing plumbing, heating, and cooling services across multiple U.S. cities. The Challenge: After three years of stagnant growth, with revenue increases stuck in the low single digits, our client needed a partner to help them break through the plateau. They also required a comprehensive strategy to drive success across three distinct business lines, each with its own unique challenges and goals. Our Approach: At Scale Marketing, we don’t believe in one-size-fits-all solutions. We began with a deep dive into their marketing ecosystem, conducting a comprehensive audit of their historical performance, customer segments, and marketing channels. ?? Find out how we turned this client’s business around here: https://lnkd.in/gn_k6iwm The Results: ?? A staggering 263% increase in revenue over three years ?? Only a modest 33% increase in advertising costs Although the numbers are compelling, this is also about the power of a data-driven, strategic approach tailored to this client’s unique needs. It’s about transforming challenges into opportunities and delivering results that exceed expectations. We love partnering with businesses that are ready to grow, innovate, and lead. If you’re facing similar challenges, let’s connect to find out how we can help you achieve extraordinary results like these. #MarketingStrategy #DataDrivenGrowth #HomeServices #ROI #BusinessGrowth #CustomerSegmentation #MarketingSuccess

You want to use your marketing budget effectively and efficiently. ?? To do that, you have to know where your target audience is. Understand the shifts and trends in media consumption, and use those to inform your strategy. Our latest blog explores the evolving media landscape of 2025 and beyond, including: -Generational Preferences: Unpack how different age groups are engaging with digital versus traditional media. -Ad Spending Shifts: Track the movements in ad budgets and what that could mean for your strategy. -Adaptation Insights: Learn how to adjust your tactics to these shifts for better business results. Prepare your brand for the shifting media landscape with the first piece of our series on 2025 media trends and analysis. #2025MediaTrends #MarketingStrategy #MediaConsumption https://lnkd.in/gcHZGMys

?? From Regional Player to National Leader: A Full-Funnel Marketing Success We thrive on solving complex challenges and delivering results that matter. One of our most exciting transformations began in 2020 with a forward-thinking food service company looking to scale beyond select markets and tactical performance channels. The Challenge: Amid the pandemic, their marketing efforts were hyper-focused on a few markets, prioritizing new customer acquisition to navigate uncertainty. While effective at the time, this approach wasn’t built to scale nationally or unlock new revenue streams. Scale's Solution: The key to sustainable growth lay in a full-funnel strategy – blending the precision of performance marketing with the impact of premium branding. ?? Find out how we did it: https://lnkd.in/gF9JAm5Z The Results: ?? 295,405 new customers in 2024 – a remarkable 270% growth since our partnership began. ?? Achieved this growth while maintaining their target CPA – proof of efficient, scalable marketing. ?? Evolved their business from regional success to a national category leader, equipped for long-term growth. This isn’t just about numbers; it’s about transformation. By building a scalable strategy that balanced branding and performance, we helped our client claim their place as a leader in a rapidly expanding market. What opportunities could a full-funnel marketing approach unlock for your business? Let’s connect. #FullFunnelMarketing #GrowthStrategy #PerformanceMarketing #CustomerAcquisition #MediaStrategy #MarketingSuccess

As the lines between digital and traditional media blur, digital out-of-home (DOOH) advertising is redefining how physical spaces can become dynamic marketing arenas. Dive into our latest blog to uncover: -Benefits and Best Practices: Maximize your DOOH strategies. -Use Cases: Real-world applications that showcase DOOH’s versatility. -Buying Process: Navigate the complexities of purchasing DOOH ads. -Measurement: Track and optimize the impact of your campaigns. From building brand awareness to driving foot traffic and leads, DOOH can make a real impact on your campaigns. Use these insights to elevate your marketing strategy and stay ahead of the game. #DOOH #DigitalMarketing #MarketingStrategy https://lnkd.in/gm6eUf6H

Are you effectively allocating your marketing budget in today's evolving media landscape? In our recent webinar, we discussed a critical aspect of successful marketing in 2025: Tip #3 - optimizing your Cost Per Mille (#CPM). Why CPM Matters: - Inflationary pressures: Rising media costs require a more strategic approach to budget allocation. - Rapidly evolving media landscape: Traditional and digital channels are constantly changing, demanding continuous evaluation and adaptation. - Strategic allocation: Simply spending more is not the answer. A data-driven approach is essential to maximize ROI. Key Takeaway: Not all impressions are created equal. Understanding CPM trends across different media channels (traditional, social, digital) is crucial for identifying the most cost-effective and impactful marketing strategies. Did you miss this masterclass? Access the full recording of our "Thrive in 2025" marketing strategy for personal injury attorneys here: https://lnkd.in/gSpn_Vby #MarketingStrategy #LegalMarketing #2025Marketing #datadrivenmarketing #PersonalInjuryAttorneys