SBMS Media

We are experts in providing marketing services for contractors, remodelers, architects, designers, and other home service providers (plumbing companies, HVAC, painters, landscapers, etc) Learn more about the importance of working with a niche-specific marketing agency to grow your business by clicking on the image/link below ?? #contractormarketing

This morning we have a press release going out…announcing an award for Vacations by Andrea ???? There are several reasons to invest in Press Releases: ?? They Can Be Repurposed for Social Content ?? They Help with SEO ?? They Add Visibility and Exposure ?? They Set Your Business up as a Leading Authority Not sure what kind of press releases you should be doing? ?? Announce Milestones ?? Announce Awards ?? Announce Events ?? Announce Hires and Employee Promotions ?? Announce New Products and Services ?? Announce Service and Product Promotions ?? Announce Collaborations ?? Announce Awarded or Completed Projects

Theres a myth that hiring a marketing agency is for big businesses. That may have been true once upon a time, but that has changed a lot over the last 5 years. It’s more affordable now than ever before to hire a full service marketing agency for businesses of all sizes. The difference between who works with a full service marketing agency and who does not is their growth goals and ambitions. If you have significant growth goals or want to maintain the growth that was built organically through word of mouth, that’s when it’s time to get quotes from a full service marketing agency. The best thing about hiring an agency rather than a freelancer is that your business can grow with ONE team - helping you keep one comprehensive brand across all platforms. What’s holding you back from hiring a marketing agency to help you grow your business?

Re-marketing and nurturing campaigns require strategic planning, a clear understanding of the client journey, and a platform to advertise on (search engines like Google or social media sites like Facebook). They are an advanced strategy for companies who want to grow their business internationally. Here are just a few digital campaigns that we can develop for your remodeling company: 1. Room-Specific Remodeling Campaign: - We target users who showed interest in specific rooms (kitchen, bathroom, etc.). - We showcase before-and-after images, highlight unique features, and offer a consultation for their specific remodeling needs. 2. Exclusive Discounts Campaign: - We create a remarketing list for users who visited pricing or quote pages but didn't proceed. - We create display ads with exclusive discounts or special offers for those considering a remodeling project. 3. Project Portfolio Showcase: - We segment users who browsed your project portfolio or case studies. - We re-target them with ads featuring detailed insights into completed remodeling projects, emphasizing quality craftsmanship and client satisfaction. 4. Educational Content Series: - We identify users who engaged with blog posts or educational content about remodeling tips and trends. - We develop a series of ads offering more in-depth guides, expert advice, or webinars to nurture their interest and position your company as an industry authority. 5. Referral Program Promotion: - We target previous clients with a referral program. - We encourage them to refer friends or family by showcasing referral benefits and the positive impact of their successful remodeling projects. Remarketing campaigns let you re-engage clients, increase conversion rates, they help with brand recognition, they give you a competitive edge, and they maximize your marketing efforts. Want to learn more? Reach out by commenting below ??

Here are 5 Reasons to Hire a Marketing Agency that is Niche-Specific. That means they provide services to the same industry you belong in. 1. Efficiency & Cost Savings….Each industry has its own tone, personality, keywords and language. A marketing agency is is industry-specific doesn’t have to “learn” your space. They know it. This saves significant time and money when developing an advertising campaign strategy 2. Knowledge….a marketing agency that works within your industry keeps themselves updated with the industry. Which means they can keep you up to date on new trends and topics without you having to stay on top of it by yourself. 3. Network….a marketing company that is well-connected within the industry can help connect you to new vendors, manufacturers, employees, and more. 4. Platforms….a marketing consultant who is industry specific doesn’t have to spaghetti test what works and what doesn’t because they have mastered advertising within that space 5. Mentorship…a marketing consultant who is specialized in your industry can offer industry-specific coaching and mentorship. ~~~~ Our company specializes in helping the construction industry. Specifically home improvements, remodeling, and home services.

There’s a social media site you’re marketing team might be ignoring and it could help boost your SEO! Quora!!! Quora is a popular Q&A platform where users can ask questions on various topics, and the community provides answers. Small businesses should be using Quora to showcase their industry expertise by answering relevant questions. By providing insightful and helpful responses, brands can position themselves as authorities in their field, gaining trust and credibility. Plus.. Quora allows users to include links in their responses. Which means small businesses can strategically incorporate links to their website or relevant content. But that’s not all ?? Quora also lets businesses create a dedicated area for brand which means you can leverage the platform to get your message to your prospects. Let your marketing manager know you’d like to add this to your content plan!

Have you invested in brand photography for your construction business? Why would you?! Look below….One photo showcases a contractor who works on the tools. Another shows a builder who manages a team. Which one are you? Your imagery on your website tells consumers what to expect when working with you. If you’re a “paper contractor” - a builder or general contractor who leads a team and provides services above building…you need to express that and there’s no better way than through photography. The same goes for architects and designers who want to brand themselveses alongside the types of properties they design Need some more inspiration to get those photos taken? 1. Use Your Photos on Your Website & Social Media: - A one day photoshoot can ?? brand your website better than the competition & give you up to 6 months of content 2. Use Your Photos for Personal Branding: - Showcase yourself as the face of your brand through personal branding photography. This can build trust and authenticity with your audience, as they connect with the person behind the business. 3. Consumers need to “know and like” you - You can help this happen through the cisual storytelling that takes place during a brand shoot 4. Branded Marketing Collateral: - You can adf your brand photography into your marketing materials, such as business cards, brochures, and promotional materials. 5. PR - If you are an award seeker for local or national recognition, oftentimes you need professional photos to submit We have a unique opportunity for 3 business owners to get their branded photos taken this Spring. If you’re interested in learning more, type “more info” below ??

We have identified over 100 methods of paid advertising on Google ?? But most people clump them together as “PPC”, “Paid ads”, or “pay per click ads”. So they try one method (“local services is a popular choice”) and then bail when the campaign doesn’t work. Here’s the problem: Local Services Ads are designed for the DIYer. And we all know that an expert (in any space) will perform better than someone learning on their own. Don’t give up on the fastest way to build your business because you tried and failed. Contact our team today to discuss your growth goals!

Building a house is similar to building a brand. To build a custom house - you need a Builder (who orchestrates everything), an Architect and Engineer (for structural integrity), a Designer (to make sure it looks nice and functions properly), and Specialty Contractors (to make the finished product look amazing). Plus - buyers!! When we build a brand - we need a similar team. A "Builder" in the marketing world is called a CMO (or Chief Marketing Officer). An Architect & Engineer is a Website Developer and SEO Manager. A Designer is a Brand Manager, and Specialty Contractors are Google Ads Specialists, Email Marketers, Social Media Marketers, etc. The buyer is your prospect. If you are ready to grow your company and don't have the time, bandwidth, energy, or finances to develop an in-house team, consider hiring Nicole Crocker as your part-time Marketing Director. She is our lead fractional CMO for the construction industry, remodeling industry, and home service industry. You can have a full marketing team working on your brand, growing your business with intent, for a fraction of the cost of ONE full-time employee! Learn more by sending a DM, emailing us at [email protected], or calling 760-885-7456

To Be - Or Not to Be - on Yelp....that is the question. Here's the thing - Yelp is not just a review site - it is a search engine and directory with its own set of algorithms. Yelp is a high-authority website, meaning that links from Yelp to your website can pass on strong SEO value. So even if you don't ADVERTISE on Yelp - you should definitely create a profile and have your business live on the site. When it comes time to decide where you want to spend your advertising dollars, it's not a bad idea to throw Yelp into the mix as a platform to evaluate as a potential option. For those of you who have smaller ad budgets and don't have the time, knowledge, and bandwidth - Yelp may be a good option for you to use for advertising. Our personal preference is to use Google Ads once you have a budget that exceeds $1,500 a month or more. But that is NOT to say Yelp couldn't potentially be a great starting point for your business. Not sure if you should give it a shot? Give us a call and we will talk you through your options, pros, cons, timelines, budgets, and all the fun stuff that goes along with advertising your company. There are a lot of places you can advertise your business and Yelp is just one of them.