There are more than 8,000 martech tools to choose from today.? Yet, B2B marketers spend hours stitching together spreadsheets and apps just to be able to reach their audience. Primer is changing that. We are the singular platform for B2B companies to identify and activate their audience. Today, we’re excited to announce our $12M Series A fundraise by Craft Ventures, Salesforce Ventures, and Slack Fund. ???????? Thank you to our customers like ChartHop, Rippling, and Vouch for seeing our vision and helping us get to here. And thank you to Elizabeth Pham Janowski and Business Insider for the thoughtful and nuanced article about our vision and journey so far. (Link to article in comments). #b2b #demandgeneration #martech #marketingdata #gtm
Primer
软件开发
San Francisco，California 1,242 位关注者
Hyper-precise targeting for B2B marketers. Better leads, more efficient spend. All in a single platform.
关于我们
Primer unlocks B2C-level targeting and activation for B2B marketers. Precision targeting, better leads, and more efficient spend. All in a single platform.
- 网站
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https://www.sayprimer.com/
Primer的外部链接
- 所属行业
- 软件开发
- 规模
- 11-50 人
- 总部
- San Francisco，California
- 类型
- 私人持股
- 创立
- 2019
- 领域
- Marketing、Sales、Advertising、B2B、Demand Generation、Lead Generation和Marketing Automation
地点
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主要
获取路线
1695 Filbert St
US，California，San Francisco
Primer员工
动态
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Why is B2B marketing is an afterthought in AdTech? The $$ for ad platforms is in B2C. And because 1st-party data is plentiful (i.e. you give away your personal email so you can get an order confirmation - the same personal email you use to log into google) targeting is simpler. In B2B, a first-party data approach just doesn’t cut it. That’s why we built Primer. The guys at EIC brought our CEO on their podcast where Keith shares how we’re rewriting the rules for B2B marketers to make campaigns more effective (and easier) than ever. Check it out and let us know what you think! #B2BMarketing #AdTech #MarketingStrategy #CustomerAcquisition
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The CEO of People Data Labs sat down with us to explain why B2B companies can NOT rely solely on 1st party data. Check out the full interview or read a summary of the takeaways here: https://lnkd.in/g3AZmqZr Thanks Ben Eisenberg! #ThirdPartyData #DataProviders #DataAcquisition #BusinessIntelligence #DataAnalysis #FirstPartyData #DataStrategy #WorkforceData #DataCompliance #DataSolutions
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Maximizing Deal Value: Insights from a Snowy Friday???? On a snowy Friday, I was reflecting on the deals we closed today and the importance of value metrics. It’s not just about making deals bigger, but ensuring customers understand the true value of our offerings. Curious how others effectively communicate value! #DealValue #BusinessGrowth #SalesInsights #ValueMetrics #FridayThoughts #CustomerUnderstanding #RevenueStrategy #EffectiveCommunication #SkiSeason #EntrepreneurMindset
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Navigating Privacy Changes: The Retargeting Revolution Check out this discussion on reverse-IP and the evolving challenges of pixel-based retargeting! Explore how privacy regulations and cookie blocking impact digital marketing strategies. Discover the benefits of using reverse-IP to generate retargeting audiences, using Koala and Primer. #Koala #RetargetingChallenges #DigitalPrivacy #PixelRetargeting #MarketingInsights #CookieBlocking #ThirdPartyPixels #PrivacyRegulations #DigitalMarketing
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Unlocking Powerful Targeting with Real-Time Audience Filtering Unlock the full potential of your marketing strategy with our powerful targeting capabilities! In this video, our CEO guides you through advanced filtering options, real-time audience updates, and how to tailor your audience segmentation effectively. Don’t miss out on optimizing your campaigns! #MarketingStrategy #AudienceTargeting #DataFiltering #RealTimeUpdates #DigitalMarketing #EffectiveSegmentation #AudienceInsights #MarketingTips #BusinessGrowth #LeadGeneration
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Truth!
UTM tracking misses most of the revenue your ads influence. It's ANCIENT technology. We MUST evolve. --- The Media Plan | EP2 | Why B2B Advertising is BROKEN Featuring: Keith Putnam-Delaney // Primer --- 'The Media Plan' is a miniPodcast series by Market & Hustle that aims to be a collection of unfiltered ideas from marketing, media, and MADTech creators and thinkers. Watch the full episode at https://lnkd.in/er9GavZK
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We don't often like getting labeled as ABM because of all the negative connotations. But we love that Sam Viskovich sees us and other tools like Warmly, or Koala as delivering on the promise of ABM.
Why did you buy this?!? On the agency side,?I’m?exposed to a lot of software—some good, some very bad. More than any other category, “ABM software” often leads to some of the worst purchases I have seen. In my opinion, the root cause is that the term ABM became synonymous with the initial tools in the space. Technology vendors shaped, if not defined, the category. Many of the purchases I saw (often ABM platforms) made me hesitant to recommend tools for ABM altogether. Fast forward to today, the solutions in the space, and my thinking, have evolved. There are now a bunch of technology tools that really enhance ABM playbooks. Whether it’s Primer for targeting or Warmly, for de-anonymizing key accounts visiting your site, these tools allow you to do things that were previously impossible without technology. There are several other tools I’d recommend that enable new playbooks Alan, Marcos, and I will chat more about this topic in our upcoming webinar. Link below.
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Love the love. We are proud to be part of Mike Perez's modern martech stack ??
ABM with Linkedin ads for B2B SaaS | Founder @ B2B Rizz | B2B Doesn’t Have to Be Boring
New head of marketing at a B2B org & you get freeish reign to change the tech stack What tech stack are you onboarding?! Few notes: ?? Budget isn’t unlimited but it’s not small ?? Only thing you can’t change is the CRM/MAP - Using SF and Hubspot ??ACV is around $30k ??Goals - Classic growth goals (Absurd) **Before anyone plays the “I need to assess the current tech stack and team” card (In the most whiney voice you can imagine). Think big, what tech stack would you want?!
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Are Desktop Conversions ?? Still Dominating B2B? ?? Explore the surprising insights into B2B conversion rates between desktop and mobile platforms. Learn why optimizing mobile call-to-actions is essential and uncover strategies to effectively capture market share in a mobile-driven world. #B2BMarketing #DesktopVsMobile #ConversionRates #DigitalStrategy #MarketingInsights #LeadGeneration #MobileOptimization #DigitalAds #AdStrategy #MarketingTips