Sawhorse Productions

What does the future of retail look like? Just ask Walmart. We’ve been lucky to be on an incredible journey with Justin Breton and the visionary team at Walmart – helping reimagine the brand from a beloved brick-and-mortar giant to a pioneer in immersive commerce. Curious how it’s all coming to (virtual) life? ????Tune into the latest episode of?Brands In Play (and make sure to follow) to hear our very own co-founder & chief innovation officer Nic Hill ?? GDC team up with the amazing Albane Prioux from GEEIQ for a behind-the-scenes look at the strategy, creativity and tech shaping the next chapter of retail. Trust us – you don’t want to miss this one.???

Jump behind the scenes with Sawhorse! Last month, we unleashed Rogue Wave, our first-ever Sawhorse Productions game for Fortnite. And now, we’re pulling back the curtain to show you all the behind-the-scenes secrets – from crazy ideas to game-ready code. First up? The game trailer. A killer trailer isn’t just eye candy – it’s the hype machine that fuels excitement and brings more players into the game. So, we went ALL IN on creative and production to make sure Rogue Wave’s trailer was just as jaw-dropping as the game itself. Watch the BTS video now and ride the Rogue Wave with us! ???? ?? Play now: https://lnkd.in/gGm-yQy2 #RogueWave #Fortnite #SawhorseProductions #BehindTheScenes

Dust off that Member’s Only jacket and crank the nostalgia dial to 11 ??? – Delorean Overdrive is about to take music and gaming fans at Game Developers Conference on a wild ride through three decades of electronic music! ???? Picture this: Synthesizers, lasers, and a killer 30-minute set. Sawhorse teamed up with the band to craft an evolving visual experience that brought 70s, 80s and 90s electronic music roaring back to life – complete with throwbacks to iconic gaming and music vibes. Immersive content is becoming the standard for live performances (looking at you, Sphere Entertainment Co.), but it doesn’t have to be out of reach for artists. We had a blast collaborating with Delorean Overdrive to prove just that. Hit play and step into the time machine – check out clips from their recent show?? See them LIVE and hang with the Sawhorse crew at POW 2025 at GDC on 3/20. Tix here: https://bit.ly/4bwkkm3

?? We've been nominated for FOUR Addy Awards! ?? Thank you, AAF Los Angeles for recognizing just how powerful immersive worlds are in marketing. Bold brands like Warner Bros. Entertainment, Sol de Janeiro and Universal Pictures are diving headfirst into UGC gaming platforms to connect with younger audiences in exciting, new ways. Check out these game-changing cases: ??[Beetlejuice] Escape the Afterlife: https://bit.ly/4bLod6C ??Sol De Janeiro Universe: https://bit.ly/41NdCDE ??Wicked RP: https://bit.ly/4kLx1NT #WinAnADDY #ImmersiveMarketing #UGCGaming

?? GOLD at Atlanta ADDY Awards! ?? Walmart’s "Background Joys" campaign just took home the top prize in the Branded Content/Entertainment category at the AAF Atlanta awards! This groundbreaking campaign introduced first-of-its-kind ambient rooms on YouTube transforming everyday moments into immersive, shoppable experiences. Huge congrats to the Walmart team and our incredible partners at Digitas North America, Leo Burnett NY, Fallon, and the entire Publicis Groupe crew! The Sawhorse Productions team is beyond thrilled to be part of this amazing achievement. ?? Experience the magic for yourself: https://bit.ly/4iJM89O #WonAnADDY #ImmersiveShopping

GDC, here we come! ? The Sawhorse crew is San Francisco-bound next week for one of our absolute favorite events of the year – Game Developers Conference. We’re pumped to connect with brands, devs & creatives to spark fresh collaborations and push the boundaries of production, gaming & immersive innovation. ? Where to find us: ?? 3/19, 1:30-2:45pm @Sentro Filipino: Catch Michael Dougal dropping knowledge on “How Data Shapes Interactive Experiences & Development Insights” at GameAnalytics afternoon roundtables. Register here: https://lnkd.in/d6BG7uCw ?? 3/20: Level up your brand with UGC gaming and immersive tech! Chat with Nic Hill ?? SXSW to explore epic ways to engage your audience. Let’s link up – DM to set up time. ??3/20, 5pm @Tempest Bar & Kitchen: Join the Sawhorse squad – Nic Hill ?? SXSW, Jake Dougal, Michael Dougal and Noah Tsutsui – for an awesome meet up of virtual world enthusiasts at The Metaverse Mixer. Register here: https://lu.ma/adwkx2ak ?? 3/20, 7pm–late night @DNA Lounge: Make it an EPIC finish to GDC at POW 2025, the ultimate music and gaming bash! Kick back with us and check out the visuals we created for Delorean Overdrive. Tix here: https://lnkd.in/dcVeVkGA? ? Let’s make some magic at #GDC2025 – see you there!? ? #GamingInnovation #UGC #ImmersiveTech

Check out our collab with Warner Bros. Entertainment to bring the upcoming #Mickey17 film to Fortnite. Gaming isn’t just for fun - it’s the future of promotion for film & TV, and so much more. Imagine how YOUR brand could tap into these immersive worlds and level up engagement like never before. ??? Who’s hyped to see?Mickey 17?on the big screen?!

SXSW is almost here! If you’re heading to Austin, make sure Sawhorse Productions is on your radar. ?? Our very own Nic Hill ?? SXSW will be on the ground, ready to dive into how we’re helping brands connect with Gen Z to Alpha through UGC gaming platforms and immersive tech. If you’re not exploring these spaces, let's talk! ?? And?don’t miss Nic, Charles Hambro, and Simone Berry ???? at Future+ Innovation House on Saturday, March 8 at 3:40 PM for the panel “From Console to Culture: The Evolution of Brand Experiences.” ???Secure your spot now at https://lu.ma/mb8jur08 See you in Austin! #SXSW #Gaming #GenZ #MarketingInnovation

2025 will be a MASSIVE year for avatar style! Gamers are all about expressing their individuality - and avatar gear is the ultimate way to stand out. Thinking about diving into the UGC gaming space? Avatar gear is a perfect starting point for brands and designers to learn the ropes and connect with younger audiences. At Sawhorse, we jumped into the avatar game on RecRoom last year, and it’s been an amazing ride! Just last week, our clothing items were featured in the Rec Spotlight room, showcasing the game-changing way players can now shop in rooms. Want to learn more? Check out insights from Nic Hill ?? SXSW below ?? #UGCgaming #RecRoom #AvatarStyle

What happens when Zach King faces off with a super-sized snake in an ancient temple? He makes a daring escape in the all-new Toyota bZ4X, of course! We teamed up with Toyota Motor Corporation and Zach King’s team to craft a 15-second cinematic short film. Featuring Zach’s iconic optical illusions, creative magic, and the sleek features of Toyota’s latest EV, the result is a perfectly blended, bite-sized story that gives the bZ4X its moment to shine.