The Webby’s are known as the Internet’s highest honor. And it was the Sawhorse team’s honor to host Webby’s GM Nick Borenstein for his Webby Talk series. He shared incredible insights about how “brain rot” is influencing online content and experiences.? ? Nick’s best piece of advice: Embrace the absurd. As more people are chronically online, Nick pointed out that niche obsessions have taken center stage. From The Real Housewives to Moo Deng, today’s online content is often, well, absurd. It’s funny, weird, and comes and goes faster than ever before. As a result, “brain rot” is changing expectations of what people want to engage with online, including brand content.? ? So, here are three ways Sawhorse believes marketers can embrace the absurd: ?? Have a sense of humor. Online audiences are craving things that are funny and playful. Brands have permission to lean into humor. We’ve seen this with successful campaigns like “Swishy Time” for our client TheraBreath. ??Embrace AI responsibly. The lifespan of online trends is shorter than ever. AI tools can be used to quickly create highly-customized content that people love. We recently used the first commercial AI video creation tool for a campaign for Coca-Cola’s Cappy beverage to create videos customized to each consumer. ??Reflect your audiences. You might be wondering how to keep up with each new online obsession. Great insights are invaluable. But, surrounding yourself with your audiences is key. That is why we are so proud to have a team at Sawhorse that brings such great perspective (and absurd online obsessions) to our work. Thank you Nick and the Webby team!
Sawhorse Productions
娱乐提供商
Los Angeles，California 10,966 位关注者
Creative agency and full-service production company creating multiplatform content and interactive experiences.
关于我们
Sawhorse is a creative agency and full-service production company creating multiplatform content and interactive experiences that make an impact. Capabilities: Strategy, Creative Development, physical production, post-production, CGI, Animation, motion graphics, interactive media planning, Roblox experiences, streaming, Generative AI, and Web3 commerce.
- 网站
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https://sawhorsela.com
Sawhorse Productions的外部链接
- 所属行业
- 娱乐提供商
- 规模
- 11-50 人
- 总部
- Los Angeles，California
- 类型
- 私人持股
- 创立
- 2013
- 领域
- Film and Television Production、Production and Post-Production、Commercials、Branded Content、Editorial和Digital Productions
地点
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主要
获取路线
3499 Cahuenga Blvd W
US，California，Los Angeles，90068
Sawhorse Productions员工
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Stephen Dypiangco, MFA
Roblox consulting for brands. Posts about Roblox brand campaigns.
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John Almazan
Creative Art Director | Interactive Designer | PlayStation Alumnus
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Cliff Chen
Polymath product strategist and brand builder whose award-winning work brings joy to millions every year
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Nic Hill
动态
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Please join Sawhorse for an #LATechWeek event!?The Beyond Pixels Experience: Where UGC Meets Entertainment?will bring together leaders in immersive, gaming, and entertainment for an amazing night in the Hollywood Hills. Be our guest! Register here:?https://lu.ma/gb0anlk9
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Amazing to see Virtual Vote come alive in Times Square! The Sawhorse team is excited to be a part of this incredible and important campaign. Thanks for bringing us all together, JUSTIN Hochberg. Check your voter registration status here:?https://lnkd.in/gGTkNHCK
CEO, Virtual Brand Group ? Scaling global revenue across Games, Brands & Content ? CRO, IP Advisor, ROBLOX innovator ? X-MSFT
One of the most impactful aspects of the "Virtual Vote" campaign on Roblox is its multi-platform approach, reaching Gen Z across various facets of their lives where they play, shop and even work. Partnering with OUTFRONT Media for a nationwide campaign, the initiative extends to bus stops, roadside displays, and even Times Square. Yesterday, I had the honor of witnessing someone register to vote by scanning our Vote ad QR code on the busiest corner in America. As a native New Yorker and a seasoned marketer, I have never been prouder. #VirtualVote #Roblox #GenZ #Marketing #NYC Thank you Rachel Wintner for championing this innovation w/ Eddy Herty Michael Radigan and Clive Punter #OutFront. Innovation by Virtual Brand Group Inc., Super League Sawhorse Productions, Dubit GEEIQ The Gang Matt Edelman Nic Hill ?? Ad Week Charles Hambro Andrew Douthwaite Matthew Warneford Buddy Wyrick Jason Steyaert Katie Lovato Brian Gramo Platform by Stephanie Latham Irina Efremova Alex Honda Katie Jaros Tami Bhaumik Voter powered by HeadCount Org Tappan Vickery
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Jennifer "Sudson" finally got to hang with the Dawn ducks in this Matthew Pollock directed spot. Produced, edited, and finished by Sawhorse.
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Who went to LA Comic Con this year? If you missed out, don't worry. Check out the highlights from our co-founder and head of interactive, Nic Hill ?? Ad Week.
??♂? Calling all super fans!???♀? The Los Angeles Comic Con was last weekend and I was happy to?join the party to rep Sawhorse Productions. In addition to celebrating?general geek culture the highlights for me were: ? Star Wars - An impressive amount of dedicated fans dressed up. Sick costumes.?Mandalorians, jedi and sith all day. ?? Kia - Kia was a main sponsor and had some creative wrapped cars on display.?Pretty sick. ?? Milk Cup LAN - Best of all! 100 of the BEST female Fortnite players competed live in the first ever women's Pro Fortnite LAN. Congrats to Team Moxie for taking the win and the $250k prize. Shout-out to our friends at Moonrock for orchestrating the campaign. And props to MILK for keeping up with the times and engaging?in this dynamic and inspiring?campaign. Respect to all the female gamers out there. More info here:?https://lnkd.in/gQer5WE3 #lacomiccon #esports #fortnite #UEFN #fandom #gonnaneedmilk
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#UnrealFest 2024 Seattle last week was awesome. What an amazing three days of learning, networking and partying with some of the leading minds in the Epic Games, Fortnight, Unreal Engine and UGC gaming space. Sawhorse Productions was proud to attend and soak it all up. ?? Major takeaway: In addition to the general funtional and discovery improvements, the upcoming Teenage Mutant Ninja Turtle Fortnight UEFN announcement was huge! Paramount is opening up the TMNT IP so UEFN builders can use official art assets to build and publicly publish their own official Turtles games. Monetization is split between creator/platform/IP holder. This is a massive step forward for brand-safe co-creation and super fandom! Big shout out to the inspiring minds in the UEFN space! Thanks for the though-provoking conversation. Let's keep building. ?? 80 Level Joe Pierpont Nick Grant Rob Di Figlia Alex Bailey Hannah Lowry Rachel Stones Riley Tanabe Click Media Jehanzeb Ahmad ?? Unreal Fest Seattle Nicholas Motamedi GEEIQ Charles Hambro Umer Abbas ?? AdWeek NYC Grace Lind Notef KAWAMOTO Sleighted Sloth Adam Kyle Wilson Polyform Anne-Margot Rodde Creators Corp. #ugcgaming #fortnite #metaverse #innovation #TMNT #UEFN
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The Roblox community is about to show up! Virtual Vote,?a first-of-its kind voter awareness campaign, is live on Roblox. This immersive experience empowers young folks to check their voter registration status through HeadCount, score exclusive UGC, and enter to win BIG prizes – all while playing their favorite Roblox games. The Sawhorse team is so proud to be a part of building Virtual Vote! ???Check your registration then get in the game: https://lnkd.in/gGTkNHCK? ??Powered by HeadCount Org #GoodToVote
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??? Sawhorse Productions Client Spotlight ??? Who lives in a pineapple under the sea? Roblox players do! We’re excited to share the next wave of the Walmart Discovered AR experience featuring SpongeBob. The scan of the new October Roblox gift card from Walmart transforms your home into the Bikini Bottom using Augmented Reality. And the gift card can be redeemed in Roblox to unlock exclusive Sponge Bob UGC. This is a great example of the power of XR in retail. We’re proud to be a part of the continued innovation with Walmart Discovered. #client #roblox #walmart #spongebob #AR #UGC
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Sawhorse is heading to #unrealfest24 in Seattle next week. Excited to connect and learn more about Fortnite, UEFU, and Epic Games. Hit us up if you'll be out there. ?? #ugcgamin #unrealfest #marketing #metaversemarketing #devlife