Savage Content Collective

Want to know our favorite thing about managing marketing for brands across industries? It's simple: We get to connect YOU with your audience. Why? First and foremost, because that's what's the most fun. (And marketing should be fun!) But even more, because that's what's gets results. Content performs on a human level, which is what it's all about. We don't create content for robots; we market to unique people. People who have passions, skills, busy schedules, and unique personalities. Great content doesn't just feel human; it is human. (Snapped this photo during one of our content calendar planning meetings last month. We love our people! ??)

Precision Planting is the leading global provider of practical and effective precision agriculture technologies to help farmers work smarter every season. We recently partnered with the Precision team to make their robust annual studies more accessible by combining multi-year data into extensive research articles that could be searched, discovered, and engaged with right on their website. Take a look at the full project at savagecontent.co/work ??

When we share real stories, provide value, and remain consistent over time, we have the power to create real connections. Through connection, we build trust. And through trust, we have the power to influence lives and change perspectives. We can change our audience's perspectives... ?? About the world. ?? About themselves. ?? About what's possible. ?? About what they should invest time or money in. ?? About causes they should care for. All of that is meaningful. Value-driven content, shared consistently over a long period of time, is a powerful tool. ??

Meet Laura Williamson! She is our Content Manager & Lead Copywriter here at Savage Content Collective. We asked her a few questions to help you get to know her a little better: ?? What does an average workday look like for you? Every day starts with walking to get coffee from my favorite local coffee shop! Then, I head over to a public work area and spend a couple of hours knocking out short-term projects, like polishing and scheduling client newsletters, messaging with our clients, and making sure our team has all the resources they need to succeed on upcoming projects. Then, I head home, eat lunch, and make progress on longer-term projects like blog posts and client podcasts. ?? If you could have dinner with any fictional character, who would it be and why? Uncle Iroh from Avatar: The Last Airbender! I just know he would give me some life wisdom that I didn't even know I needed. And maybe some delicious tea, too. ?? What has been your favorite part of this job? Working with such a kind and supportive group of people! The talented people on our team make collaboration a joy. Not only that, but our clients are all super nice people and they make the work we do so rewarding! We are so grateful to have you on the team, Laura! ??

Hearing first-hand how our work has impacted our amazing clients is what keeps us motivated! Helping our clients reach their goals and create content that performs on a human level is what we are here for. Wanting to reach your organization's goals in 2025? Reach out and schedule a call at www.savagecontent.co

Want to give a big shoutout to Savage Content Collective for doing a great job with our email marketing! With the purchase of Infinite Uploads, we received a list of 9,000 opted-in email addresses, most of which originated from our free Big File Uploads plugin. The list had never been used prior to the acquisition—it simply collected opted-in emails. Restarting a cold list was pretty nerve-wracking, but Savage Content Collective has successfully warmed it up. After only our second email, we’re seeing a 40% open rate! Even better, after the initial purge of bounced emails, our unsubscribe rate is below 0.5%.

What a year 2024 was! ?? It's an honor to look back on an incredible past year. Most importantly, behind all these numbers was meaningful content that led to connection between our clients and their audiences. We're proud of our team. We're so grateful for our clients. And we can't wait to see what projects and partnerships lie ahead throughout 2025. (We're curious: Which of these numbers stands out the most to you!?) #contentmarketing #contentcreation

Have you listened to our ABCs of Content Marketing mini-series? (Episodes 51-53) In it, we discuss how every effective content marketing strategy is built on three basic principles: 1?? Adding Value 2?? Building Trust 3?? Creating Community. If you make these three things part of your content marketing strategy in intentional ways, you are well on your way to making your content work FOR you more and more over time. Take a listen: https://buff.ly/3YTFioB

We recently partnered with Ramblin' RX, a company specializing in aesthetics and botox with both in-person and mobile services, to build out a new website as they sought ways to grow their brand locally. The company is led by Nykole Jackson, an experienced aesthetic nurse, and her husband, Matt, who is a board-certified physician. They empower their clients to be high maintenance now in order to be low maintenance later. Through our partnership, we had the opportunity to clarify how she wanted the brand portrayed, how she could use her website to support her actual operations, and partner on communicating both in-person and mobile services. Another highlight of this project was the incorporation of a digital intake form, removing the need for extra paperwork to be filled out, streamlining the intake process for new clients, and allowing Ramblin' RX to eventually incorporate automations before and after an appointment that provide a seamless experience to patients.

Thankful for moments that matter! This holiday season, our team is cherishing time spent with our families. We hope you also had a great Thanksgiving week with ones you love, whether family, found family, or close friends. Even in the midst of full calendars and year-end goals, we hope you're able to make lasting memories this holiday season with the ones that matter most! ????