Mid-strength is gaining momentum! ?? “New research shows that 50% of consumers prefer two mid-strength drinks over one full-strength option, and 13% are choosing to ‘coast’ their evenings by only drinking mid-strength options.“ - The Drinks Business ?? “At SASSY, we’ve been ahead of the curve since day one—our Rosé and Poiré ciders have always championed mid-strength drinking. Why? Because we believe in better for you, better for the planet. Our ciders shine in cocktails, in the kitchen, and on their own—crafted with purity and complexity in mind, thanks to recipes developed by cellar masters behind Michelin-starred legends Alain Ducasse and Jo?l Robuchon. Now, with the Mid-Strength Collective, we’ve got an incredible platform and a fantastic group of brands to make some noise with. We can’t wait for events with Club Soda and beyond - this movement is just getting started. Drinking mid-strength? It’s a no-brainer.” – Alexander Darley, SASSY UK Managing Director Huge thanks to the Mid Strength collective for their amazing work and Sophie Arundel at The Drinks Business for the shoutout.
关于我们
Maison SASSY is the new, modern face of traditional Normandy cidre. Our home - the Chateau de Sassy, Normandy - has preserved the tradition of cidre and calvados making since 1852, thanks to our co-founder Xavier’s family and their love for the terroir. Our mission is to elevate Normandy and celebrate cidre. We created Maison SASSY to change perceptions of cidre through authentic and high-quality handcrafted products, and help put Normandy back on the map. In order to develop an innovative product that still respected tradition, the founders worked with a renowned cellar master to create carefully reworked recipes. Today, the production process is free from additives and concentrates, ensuring a natural and fresh drink and revealing a well-balanced ?avour. From the carefully-selected varieties of apples and pears, to the bottling, we are proud to say that everything is 100% locally-sourced. Our cidre brings together craft and creativity, blending authentic Norman provenance with contemporary cocktail culture. Made with 100% natural juice, lower ABVs and fewer calories, SASSY is more than simply cidre - it’s the perfect aperitif, wine alternative and cocktail ingredient.
- 网站
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https://www.maison-sassy.com
Maison SASSY | B Corp的外部链接
- 所属行业
- 饮料制造业
- 规模
- 11-50 人
- 总部
- Paris，Ile de France
- 类型
- 合营企业
- 创立
- 2014
- 领域
- cidre、poiré和normandie
地点
Maison SASSY | B Corp员工
动态
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We have some appley news for you! Team SASSY are headed up North for The Northern Restaurant & Bar Show next Tuesday and Wednesday (March 11-12th)! ?? We’ll be pouring pints of our delicious SASSY Session cider (4% ABV), and giving you the chance to sample the rest of the range. Swing by stand NE91, grab a drink, and say hello – we can't wait to meet you! ?? Let’s get SASSY, Northern style!
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A huge milestone for Maison SASSY! We’re beyond thrilled to announce that we are officially a B Corp?, reaffirming our commitment to the highest standards of social and environmental responsibility. But this is just the beginning. We’re dedicated to keeping the momentum going—continuously improving, innovating, and leading the way toward a more sustainable future. Better product. Better for you. Better for the planet. ??
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We are pleased to share that we’ve partnered with Keystone Brewing Group, granting them exclusive UK-wide sales and distribution rights for our delicious cider and Calvados. ? Together, we look forward to expanding our reach across both the on- and off-trade sectors. ?? Stay tuned for more updates as we kick off this exciting new year and next chapter!??? Xavier d Audiffret Pierre-Emmanuel RACINE-JOURDREN Mark Pattinson Matthew Turner Alexander Darley
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?? Calvados is on the Rise! ?? The iconic apple-based spirit is making waves in 2025. From new flavour profiles to innovative craft techniques, it's clear that Calvados is having its moment. At SASSY, we’re proud to play a role in this exciting modernisation—bringing Calvados into the spotlight and making it a star on cocktail menus worldwide. ?? Exciting things to come ??
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Sliding into winter with style! ?? Thrilled to see SASSY Calvados bringing its unique touch to C?te's Alpine 2025 menu. The Toffee Apple Toddy is a true winter warmer—it doesn’t disappoint! ??? Big thanks for Paddy Gardiner for including us in this delicious serve!
One for the slopes? Potentially our coolest menu yet - Alpine 2025 at C?te Restaurants. If you need a winter warmer, look no further than our Toffee Apple Toddy, made with Maison SASSY Calvados, salted caramel and a cinnamon sugar rim. If you're off the sauce, we have an incredibly tart and refreshing Sour Cherry No-groni with all the cherry blossom floral top notes of Everleaf Drinks | B Corp 'Mountain' (fitting, no?), married with the dry, herbal bitterness and blood orange citrus of Pentire. Come on, pay us a visit, and Feast Off Piste! ??
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? Kickstart Your Year with SASSY 0.0%! ? Say hello to the refreshing, full-flavoured cider that brings all the taste you love - without the alcohol. ?? Whether you're embracing Dry January or simply cutting back, SASSY 0.0% is the perfect way to sip in style while sticking to your goals. ? 100% pure juice – Bursting with natural flavour ? Organic – Crafted with care for the planet ? Low-calorie – A crisp, light, and refreshing choice ? Free from colourants, additives, and added sugars – Naturally delicious and healthy ? V, GF, VE – Ideal for vegetarian, gluten-free, and vegan lifestyles ?? SASSY 0.0%: Because Dry January doesn’t have to mean dull drinks!
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A l'occasion des 10 ans de Maison SASSY, et pour célébrer une décennie de passion, d'innovation et d'engagement, nous sommes fiers de dévoiler notre **Calvados 10 ans** ???? – un hommage à notre histoire et à l'art de la tradition normande (coucou Région Normandie!), le tout revisité avec audace. ? **Un go?t unique, une édition exceptionnelle** : vieilli avec soin pendant 10 ans, parfait pour les amateurs de saveurs authentiques et sophistiquées. (Ce ne serait pas le cadeau idéal à juste 1 mois de No?l ???) ?? Disponible dès maintenant en édition limitée ?? https://lnkd.in/e-nrtJtr) #idac #calvados #cidre #normandie #startup #drink Interprofession des Appellations Cidricoles
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And that's a wrap! A huge thank you to?Waitrose & Partners?and?Jourdan Gabbini?for having us - what an incredible few days filled with exceptional food, drinks, and great conversations. It was a pleasure meeting so many of you, sharing the?SASSY?story, and of course, letting you taste our cider! ?? Bring on Waitrose Food and Drinks festival 2025! A special shout-out to our incredible team for all their hard work:?Alexander Darley, Olivia Jones, Thomas Buckle and Gemma Payne ??
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