Sarah Best Strategy

The strength of a college arts program is its students, which is why the University of Illinois Chicago's School of Theatre and Music reached out to us to help them raise awareness and drive enrollment. Through a series of workshops, we were able to help them grow their online following and real-life cohort. Read more in our case study: https://bit.ly/3DBmAvL

In an ever-evolving digital landscape, our team makes it a point to pay attention to trends in technology, practice, and customer experience. We've compiled our insights into this "Trends for 2025" blog, which dives into the effects of AI, social media search, and other topics. Read more here: https://bit.ly/3DLelxb

This month we're watching news of an innovation from Google. Search Engine Land reports that Google Ads is testing a new "Advanced Planning" feature. This tool provides a custom mix of ad types and budget allocations based on your goals, which could help maximize your spend. Read more here: https://bit.ly/3Xu96Zz

Meet our Account Coordinator, Maribel Barrera! Maribel specializes in email marketing and social media management. She is also a devotee of physical media such as vinyl records, CDs, and vintage cameras! To learn more about our team, click here: https://bit.ly/2VdXSFW

Happy Women's History Month! As a proud certified women-owned business, today we reflect on the courage, power, and legacy of women who continue striving for a more just, equitable world. To learn more about what you can do to celebrate this month, click here: https://bit.ly/41J9lm3. #WomensHistoryMonth

Meltwater and We Are Social's recent "Digital 2025" report has given us some food for thought when it comes to the state of social media for brands in the months ahead. This article from Advanced Television gives a concise rundown of the big trends and key facts. Check it out here: https://bit.ly/3CtB0xz

NOW HIRING: Join our team at Sarah Best Strategy as a Client Services Manager! You'll manage accounts and projects while monitoring client relationships to ensure that our work makes a real impact. Apply Here: https://bit.ly/4hzAY6l This is a remote, part-time position expected to work 15-20 hours per week. IL and WI applicants only.

Social media advertising can open up new and exciting opportunities for your organization. But before you can take advantage of these powerful tools, you need to have landing pages, lead magnets, and other assets ready to go. Download our free Advertising Readiness guide to learn more: https://bit.ly/49zKqDv

Search engine optimization can expand brand visibility without paying for ads, but it helps to know the tricks of the trade. Are you following best practices of matching search intent, generating primary keywords, and making use of meta-tags? Let's talk about boosting your SEO today: https://bit.ly/3QaI713

Happy Black History Month! We encourage everyone to take time this month -- and every month! -- to learn more about how Black people and culture have contributed to the richness of the American experience. We also believe that the truest way to honor those contributions is by acting in the interests of inclusion and equity, as do many of the clients who we proudly serve.