This week, we asked MediaNug CEO + Co-founder Adam Heiman 17 questions. A fan of the classics, Adam stays loyal to Meta while fueling his afternoon grind with a trusty Red Bull—because some habits are just too good to break! ?????
Sapphire Studios
广告服务
Los Angeles，California 1,900 位关注者
We create high performing content that converts on paid media. See our reel: www.sapphirestudios.co
关于我们
Content Performance Marketing Agency We create UGC ads that performs on paid media
- 网站
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https://www.sapphirestudios.co
Sapphire Studios 的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Los Angeles，California
- 类型
- 上市公司
- 创立
- 2016
- 领域
- Influencer Marketing、Google Adwords、Google PPC、Facebook Ads、Instagram Ads、Snapchat Ads、Viral Marketing、Press Exposure、Content Creation、App Store Ads和Content Optimization
地点
Sapphire Studios 员工
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Lisa Dana?
Recording Artist and Songwriter + Partnerships Manager at Guild of Music Supervisors
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Daniel Vollmayer
Executive Producer. Writer. Content Creator. Formerly Barstool Sports, WWE, Nickelodeon. Shorty Awards Nominated.
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Rosaura Alvarez
Creative Strategist | Empathetic Leader | UGC Creator | Helping Brands Connect with an Authentic Voice
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William (Bill) Hand
Senior-Level Marketing + Creative Professional — Specializing in Strategy ? Media ? Branding ? Design ? Video ? UGC — with emphasis on Data Analytics…
动态
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In our second edition of 17 Questions with Sapphire Studios, we're chatting with Juhi P.. With over 10 years in the e-commerce industry, Juhi is a a subject matter expert in celebrity brand marketing (think Rihanna and Khloe just to name a few!) She's also highly skilled in other areas of performance marketing such as retention marketing, influencer marketing and acquisition design and has driven >$850M in direct response ad dollars.
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Inspired by?Vogue’s 73 Questions we're stripping away?the fluff to deliver rapid-fire insights from the minds shaping our industry. ?? Each week, we're asking?agency owners and industry leaders to uncover their secrets—from scaling strategies ?? and UGC hacks to the personal habits that fuel their success. No jargon, no filler—just actionable takeaways you can apply today. Who better to kick off our list than Sapphire's very own co-founder, Thomas Ma.
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9 years ago I started the entrepreneurship journey. The past week was a major accomplishment for my journey. It was a time where I was able to reflect and celebrate the milestone of being able to buy my parents a house. I realize that I am beyond lucky to be in the position I am today. I started at the bottom without any experience. I was a reject. I didn't have any idea what I was doing. I had to bootstrap everything to help get Sapphire Studios to where it's at today. It took a village to help me get out of the struggles and the community to up lift me when I needed it the most. This is WHY HYGT exist and WHY I like to help as many people as I can to pay it forward. Whether you were there at the start, supported a stacking growth event, or recently met me, I'm grateful. Thank you for being part of the journey and if you're watching this and starting something, I hope it provides a small boost of inspiration.
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?? Sapphire is headed to VidCon2024! It was 2018. Sapphire co-founders, Thomas + Anish, we're headed to VidCon to find influencers. Instead, they ended up meeting people at TikTok who opened the door on an amazing opportunity. ??THE LESSON: ?? Put yourself out there. ?It only takes one yes. We're excited and thrilled to see Thomas on the mainstage at VidCon2024 - who else is going? We'd love to say hi. ?? #VidCon2024 #FromTheGroundUp #Networking #SapphireSuccess #Entrepreneurship #TikTokOpportunity #SeeYouAtVidCon #sapphirestudios #UGC #digitalmarketing #performance
Co-Founder @ Sapphire Studios | YPO member | Forbes 30U | Asian Founders Network | follow @createwithtom for UGC tips / creative | hiring UGC creators please DM Createwithtom on IG
This is why vidcon is special The place that truly started everything and introduced me to the world of digital marketing
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Amazon Prime has introduced ads - in a big way!
Sr. Industry Marketing Manager @ Amazon | Sober Curious Advocate | xHulugan | xDisney | xABC/FOX
In my 10+ years in media, I’ve never been so star struck. Amazon made a bar raising splash at our first ever Upfront’s this year. From Alicia Keys majestically singing “Empire State of Mind” to Reese and Will bantering, to Octavia Spencer and Hannah Waddingham sharing a sneak peak into their dramedy about two best friends, Keke Palmer tying all of Amazon products together seamlessly (Twitch, Live, Music, and PVA) with a laugh, and Roger Federer talking about opening up in his new film. This is the moment we’ve all been waiting for. “By introducing ads on Prime Video, we’ve created the largest ad-supported premium streaming service in the world. We’ve connected the dots across our universe.” – Alan Moss Time to reach farther, think bigger, and always, tie gratitude and success back to our customer. #amazon #upfronts #primevideo #twitch #ctv #amazonads #customerobsession #media
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Social Media At it's best, it: ???????? Brings people together ?? Builds community ???? Shines a light on artists and their talent Last week at TikTok Summit, we got to experience what social media does best. Enjoy this short clip of the amazing + talented David Garibaldi creating a masterpiece right before our eyes!
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Such great insights - we always love to hear Mandy, Moritz and Andy provide their expertise!
It was such a blast with creative and agency partners last week in New York. TikTok would not be the platform it is today without our robust creative and agency partner ecosystem and we were thrilled to have the opportunity to continue to grow together with our partners! Thanks to Andy Yang Moritz Bartsch Jennifer Szeto Shubh Jagani Yinan (Steven) Na for joining me on the stages! Huge shout out to the team for the amazing organization! Nina Skoko Kim W. Melissa Yang 3 Key takeaways to share from the summits: ?? Creative is the new targeting. As privacy regulations evolve and user identifiers diminish, creative content emerges as the primary targeting method for marketers. Traditionally, hyper-targeting was favored, testing a few creatives intensively, but this approach is no longer effective. Recent studies highlight that creative volume is paramount for success on TikTok. Despite lacking unique identifiers, algorithms can discern user interests from on-platform behaviors. This underscores the importance of generating diverse creative content, targeting different niches, and segments on TikTok. Running these creatives openly enables signal-based algorithms to locate target customers effectively. ?? Orangic + Paid = "Brandformance" More and more brands have taken a holistic approach when it comes to marketing on TikTok. Instead of having organic social teams and paid ads teams working in silos, one focusing on the upper-funnel brand building while the other focusing on lower-funnel conversion driving, leading brands are now combining the efforts of both teams to drive full-funnel results, an approach we call "brandformance." ?? AI helps, but not replaces As GenAI technology evolves rapidly, it's reshaping our work and creative processes. The future of creation technology focuses on providing greater audience customization, streamlining workflows, and encouraging expanded experimentation. While embracing these advancements can boost efficiency, it's essential to continue valuing human input. GenAI enhances our capabilities, but human creativity and insight remain irreplaceable.
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?? Looking to scale your UGC? ??Try these 3 things: ?? Explore your Environment Put creators in new and exciting places! New locations means new uses for your product AND it adds a strong visual element to keep viewers engaged. ?? Audit your Dialogue Does your message sound authentic and relatable? Avoid corporate jargon and focus on crafting genuine, human connections to feel native to social platforms. ?? Hook viewers The first few seconds of any video are the most important. Combine strong visuals, dialogue and audio to grab viewers attention and keep them from swiping! How do YOU make your UGC work harder? ???? #sapphirestudios #digitalmarketing #UGC #tiktok #meta #snapchat
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Just wrapped up an incredible week at TikTok Summit NYC 2024! ?? ?? Here's a quick recap of the top insights we took away: ?? Authenticity is Key Audiences continue to crave genuine connections. This is not only in the tone and message of your brand, but the relatability of creator. It's Stay true to your brand and you'll continue building trust and engagement. ?? Quantity of Content is King While quality is undoubtedly important, there is power in consistently putting out content. In today's fast-paced digital landscape, quantity can often be just as impactful as quality. Finding the balance between the two is key to staying relevant and maintaining audience interest. ? Faster Output In the age of short attention spans, speed is paramount. Embracing agility and adaptability in content creation is crucial for staying ahead of the curve. A big thank you to each of the amazing panelists and a special shoutout to Nina Skoko and team for putting together an amazing event! ?? #TikTokSummit #ContentCreation #Authenticity #QuantityOverQuality #UGC #paidmedia #digitalmarketingagency
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