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???? Barefooted Diary #1 Since last week, we've been searching for CPG industry veterans to join our bootstrap team. Resources are tight, so we're looking for a partner willing to either invest cash for equity or dive in with sleeves rolled up. Some resumes boast big-name brands, million-dollar marketing campaigns, and multi-million sales figures—they feel like a godsend until reality hits. How do we capture hearts without financial sweeteners? Most people want a stable job, not a risky venture. They're all in for "upside potential," yet hesitant when it comes to shouldering the "downside risk." I want to share two Chinese words: yuánfèn(缘分) - serendipity and shì(势) - opportunity/power. Some things can only be met halfway—finding the right match requires patience and waiting. Entrepreneurship? It's like opening a mystery box every day. The challenges vary, but under the sun, nothing is truly new. Life, like a pattern, repeats itself. I think back to five years ago, when yuánfèn sparked a venture. Now, it's happening all over again. This morning, I asked myself: What drives me to try again in this new place, far from familiar ground? I have fewer resources and little experience here, yet I'm pursuing something... more. Perhaps it's a trap—an emotional lure. But still, I reach for it. I chase this journey because it tempers my volatility, because I seek balance between freedom and responsibility. Bootstrapping is a choice, shaped by clarity: - I have little interest in fluffy business plans. - Investor appeasement isn't for me. - I won't be boxed in by media narratives. - I'm not here for endless meetings and the chase for explosive growth. Instead, I focus on core questions: What's the problem? Who can help me solve it? How do I do it and make it consistently profitable? This journey will have its failures; tomorrow holds the unknown. But I trust in the patterns under the sun. Hold steady, and the right moment will come. #CPG #FromTheFounder #EntrepreneurLife #BehindTheBrand #BootstrappedLife