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My Programmatic Advertising Journey with Madsapiens Technologies A few weeks ago, I took a leap into the world of programmatic advertising by joining the Programmatic Bootcamp organized by Madsapiens Technologies, and honestly, it’s been an eye-opening experience! Coming from a data-driven background, I was always curious about how digital advertising works behind the scenes—and this bootcamp has given me a whole new perspective. Under the mentorship of Marshall David, learning has become more than just understanding concepts; it's about thinking critically, asking questions, and staying curious. His way of teaching pushes us to dig deeper and truly grasp the ‘why’ behind every strategy and metric. It's inspiring to learn from someone who not only shares knowledge but also encourages us to explore the unknown. What I've Learned So Far: From the fundamentals to more advanced topics, I've covered a lot in a short span: Reach vs. Impressions: Understanding how many unique users see an ad versus how many times it’s displayed. Clicks & CTR (Click-Through Rate): Measuring how effectively an ad drives user interaction. CPM (Cost Per Mille): The cost of serving 1,000 impressions—one of the most common pricing models. VTR (View-Through Rate): Tracking how many users actually watch video ads till the end. Real-Time Bidding (RTB): This was a game-changer for me—learning how automated ad auctions work in milliseconds to serve the right ad to the right audience at the right time! I'm also getting hands-on experience with Google DV360, understanding how to set up and optimize ad campaigns, and diving into the roles of DSPs, SSPs, and Ad Exchanges, which form the backbone of the programmatic ecosystem. It’s amazing to see how data, technology, and strategy come together in this field, and I’m excited to keep learning and exploring more. If you're also interested in programmatic advertising, let's connect! I'd love to exchange ideas and insights with learners and professionals in the space. #ProgrammaticAdvertising #DigitalMarketing #Madsapiens #LearningNeverStops #AdTech #DV360 #RTB #AdvertisingTechnology #Growth

I am deeply grateful to Marshall David and Adtechademy for their invaluable mentorship and training in Programmatic Advertising, especially on the DV360 platform. Marshall's expert guidance made complex concepts easy to understand, leading to my successful certification. Thank you, for your dedication to fostering growth in digital marketing. I look forward to more learning and achievements ahead!

I am thrilled to express my heartfelt appreciation for Marshall David and Adtechademy. Marshall's mentorship has been instrumental in my journey into Programmatic Advertising. Through his expert guidance and the intensive training provided by Adtechademy on the DV360 platform, I have gained invaluable skills and insights. A special thank you to Marshall David for making complex concepts accessible and for the unwavering support throughout the course. I am proud to have earned my certification of completion, a testament to the enriching experience I've had. Thank you, Marshall and Adtechademy, for your dedication to fostering growth and excellence in digital marketing. Here's to continued learning and success! ?? #Gratitude #Mentorship #ProgrammaticAdvertising #DV360 #Adtechademy #DigitalMarketing #LearningJourney

I want to take a moment to express my gratitude to Marshall David, whose mentorship has been a cornerstone in my journey into Programmatic Advertising. His expertise with DV360 and his ability to simplify complex concepts have made my learning experience both enjoyable and enriching ??? Surely, this will be the best takeaway of 2024 for me ?? Thank you, Marshall and Adtechademy, for your unwavering support and for igniting my interest in this fascinating area of digital marketing ???? Onward and upward! ?? . . . . #ProgrammaticAdvertising #Google #DV360

I am thrilled to express my heartfelt appreciation for Marshall David and Adtechademy . Marshall's mentorship has been instrumental in my journey into Programmatic Advertising. Through his expert guidance and the intensive training provided by Adtechademy on the DV360 platform, I have gained invaluable skills and insights. A special thank you to Marshall David for making complex concepts accessible and for the unwavering support throughout the course. I am proud to have earned my certification of completion, a testament to the enriching experience I've had. Thank you, Marshall and Adtechademy, for your dedication to fostering growth and excellence in digital marketing. Here's to continued learning and success!?? #Gratitude #Mentorship #ProgrammaticAdvertising #DV360 #Adtechademy #DigitalMarketing #Learning Journey

Dear LinkedIn Connections, I am thrilled to announce that I have recently joined IPG Mediabrands as a Junior Associate in Programmatic. This new chapter in my career would not have been possible without the steadfast support and guidance of Marshall David, whom I sincerely thank for believing in my potential. I also extend my heartfelt gratitude to Lexicon Management Institute of Leadership and Excellence, and the Placement Committee for their unwavering support throughout my academic and professional journey. I am eager and enthusiastic about contributing to the innovative work at IPG Mediabrands and am committed to delivering exceptional results. Thank you all for your continued support. Warm regards, Rishabh Raghuwanshi