Cahill Consulting

?? Trade Show ROI: Are You Measuring it Right? ?? Or at all? We spend months planning, invest thousands in booth space, and hustle hard to make connections. But when the show is over, how do we measure success? Many of our colleagues struggle to prove real ROI from trade shows. Was it worth it? Did those conversations turn into contracts? Or was it "just" a branding play? In this blog, I break down the biggest misconceptions about trade show ROI for logistics and supply chain companies and share practical ways to track and maximize your results. Be sure your investment doesn’t just feel worthwhile, but it actually delivers. ?? How do you measure trade show success? Let’s discuss in the comments!?? #TradeShows #LogisticsMarketing #B2BMarketing #ROI #SupplyChain

In case you missed it, here’s a summary of Flock Freight’s Q1 Market Watch in 35 seconds ???? The freight market changes fast, so read our blog today to fully uncover what Q1's indicators mean for the year ahead and prepare for the shift: https://hubs.ly/Q035dJ2r0

?? Prepping for Fall Trade Show Season: Supply Chain & Freight Tech Companies, It’s Go Time! ?? We're pretty deep in September - in full swing prepping for fall trade show season. Supply chain, logistics, and freight tech companies have a golden opportunity to showcase their innovations, network with industry leaders, and close deals. Here are key strategies to make the most of this season: 1. Polish Your Value Proposition???? Ensure your messaging is concise and clear, and highlights how your solutions address current industry challenges - whether it's optimizing supply chains, cutting costs, improving visibility or automating processes. Make sure your team is aligned and can articulate the same value prop for a unified message at every touchpoint. 2. Prepare Compelling Demos & Case Studies ???? Showcase your technology's impact with live demos and real-world success stories. Decision-makers are more likely to be impressed by tangible evidence of your product's value, making testimonials a powerful marketing tool. 3. Maximize Your Booth Experience???? Imagine your booth as a stage. Create an interactive, engaging experience that captivates attendees and leaves a lasting impression. Leverage live demos, VR tours, or product walkthroughs to tell your story and showcase your technology's impact. ???? 4. Engage with Content???? Use thought leadership content, such as whitepapers or industry reports, to spark conversations at your booth. Send them ahead of the show to create buzz or follow up afterward to stay top-of-mind. 5. Leverage Social Media ???? Promote your presence with sneak peeks, live updates, and post-event recaps. Use event hashtags to boost visibility and engage with attendees in real-time. 6. Have a Strong Follow-Up Plan ???? Post-show follow-ups are key! Make sure you have a system in place to nurture leads and move prospects down the pipeline with personalized outreach. Make this trade show season your breakthrough moment and take it to the next level! ?? #SupplyChainTech #Logistics #FreightTech #TradeShows #EventMarketing #B2BMarketing #Networking #Innovation #Fall2024

Want to make a difference? ?? Take the Blended Pledge and help amplify diverse voices in our industry! We're offering scholarships to ensure representation on stages at industry conferences. And, in 2025 we're expanding this program to include any industry, at any conference. Why is this important? Representation of diverse voices at industry conferences is at an all-time low. Our application-based grant program covers travel and registration fees for underrepresented voices. Do you know someone interested in applying? DM me or any of our board members for more information. Let's create a more inclusive and equitable industry together. #diversity #inclusion #BlendedPledge #scholarships

How badly do we want women in trucking? The answer to this question will determine our success in leveling the playing field. According to Leah Shaver, president and CEO of the The National Transportation Institute, women have significant entry barriers. The American Transportation Research Institute has identified six key challenges: 1. Negative industry image and perception 2. Inability to complete truck driver training. 3. Unsatisfactory motor carrier company cultures. 4. Inability to acclimate to the over-the-road driver lifestyle. 5. Limited Parking and restroom facility access. 6. Excessive gender?harassment and discrimination. Let's discuss strategies to address these challenges and create a more inclusive trucking industry. #womenintrucking #diversityandinclusion #transportation #logistics #blendedpledge

ICYMI: Read this really good unbiased (!) article on how the 2024 election (Trump vs Harris) could affect your company's preparation for potential disruptions in the supply chain. Great job presenting the facts as discussed by Alex Saric of Ivalua, and the staff writer(s) SupplyChain247! https://lnkd.in/gCt_mjfr #vote #2024election #supplychaindisruption

Finding the right marketing channels for your freight company is hard. ?? We've got you covered! Check out our latest blog post for tips on finding the best marketing channels for your freight tech business. #freighttech #logistics #marketing #digitalmarketing #businessgrowth

While I'm in no way officially affiliated with Transport Topics (shoutout to their editorial team!), this article seems like a good resource for anyone looking for an overview of today's freight market. It features insights from a variety of industry experts, like Dean Croke and Avery Vise, offering a well-rounded perspective on the current state of freight. It's definitely worth a read to see why they think the rebound is still a bit down the road. What do you think about the current freight market landscape?

ICYMI: Sharing a Must-Read for industry pros. I rarely share full reports, but the latest from CSCMP - Council of Supply Chain Management Professionals and consulting firm Kearney delivers an unbiased, insightful look at today's supply chain market. This comprehensive report delves into key trends impacting shippers, manufacturers, carriers, and 3PLs. The concept of "permanent volatility" particularly resonated with me. #supplychain #logistics #CSCMP #Kearney #permanentvolatility