Samsung Ads

Samsung Ads Canada has expanded its Reach Advisor solution to now include post-campaign reporting, giving advertisers powerful tools to uncover audience gaps and optimize performance across linear TV and streaming. During initial beta testing, brands saw impressive results, including a 12% average increase in incremental reach compared to pre-sales reach. Dave Pauk, our Director, Head of Canadian Sales, explains it best: “Advertisers now have access to Samsung’s extensive first-party ACR data from 6M Samsung Smart TVs in Canada, providing a holistic view that improves targeting and campaign effectiveness.” Read more in MediainCanada: https://lnkd.in/gccw8wRv #SamsungAds #CTV #MediaInnovation

Tomorrow, on World Television Day, Justin Fromm, Head of Insights and Thought Leadership, will join other panelists at The TV of Tomorrow Show in New York City for a discussion around the benefits of the TV OS — from content, to advertising, to measurement. TV of Tomorrow will bring together industry leaders to discuss the future of television and advertising, with sessions covering such topics as advanced advertising, FAST, shoppable TV, and more. For more information, please visit: https://lnkd.in/e647iyU4 #WorldTelevisionDay #TVOTNYC2024 #FutureOfTV #SamsungAds

Last week, Justin Evans, Samsung Ads' Head of Innovation and Insights , joined Streaming Media Magazine for an engaging fireside chat. During this discussion, Justin shared valuable insights on: ? Combating audience fragmentation and missed opportunities for advertisers ? Optimizing ad spending by reducing duplication and over frequency ? Leveraging AI and data for better targeting and measurable performance Thank you to Evan Shapīro for hosting this session! Are you curious about what’s next for CTV? Watch the fireside chat below to hear how Samsung Ads is revolutionizing the advertising landscape. https://lnkd.in/gmmABiHm #CTV #StreamingMedia #AdvertisingInnovation #SamsungAds

This Holiday season, Samsung Ads is here to make your brand sparkle. Reach your consumers through our premium curated content across Samsung TV Plus. Activate insights-driven targeting and high-impact ad experiences that create impact all season long! Learn more about our Holiday Samsung TV Plus offerings here: https://lnkd.in/g4YZipHc #CTV #Streaming #FAST #SamsungTVPlus #Holiday

Data is revolutionizing how we watch TV and interact with ads. In an interview from Beet.TV Leadership Summit at Dentsu, Justin Evans, Head of Innovation & Insights at Samsung Ads, dives into how CTV can deliver personalized viewing and advertising experiences. From leveraging behavioral data in driving better content recommendations to using machine learning for campaign optimization, Justin explains how advertisers can use Samsung Ads' addressable TV platform to achieve both brand awareness and performance outcomes. Check out the full video to see how data-driven TV advertising is changing the game. https://lnkd.in/gK9XjcD2 #DataDriven #CTV #SamsungAds

?? FACT or FICTION: Sci-fi is the top genre on FAST in Canada The answer is... ?? FICTION! The top genre is actually movies! FAST viewers are cinephiles and are tuning in regularly. ?? Just like traditional TV behaviors, FAST is the popular entertainment platform that gives viewers access to familiar and new content, with movies topping the charts at 53% of FAST viewership and News at 30%. Get the facts in our FAST Facts Canada Report: https://lnkd.in/dEG_4YEs #Streaming #SamsungAds #FAST #CTV #SamsungTVPlus

?? Artificial intelligence is transforming how we discover content and engage with advertising. In this interview with Beet.TV during Advertising Week New York, Courtney Howell, Head of Agency Development at Samsung Ads, shares her insights on AI's role in driving deeper personalization for TV campaigns. From optimizing ad campaigns in real-time to creating tailored experiences for different viewers, Courtney breaks down how AI is reshaping advertising strategies and delivering smart outcomes through tools like Smart Audiences. Watch the full video: https://lnkd.in/gPYryGQ4 #AI #SmartAudiences #SamsungAds

We are thrilled to announce that the Samsung Galaxy has been recognized by TIME and Statista as one of the World's Best Brands for 2024! ?? Samsung's dedication to quality is reflected across our product range, with some of our home appliance products, watches, Smart Home products and headphones also making the "Best of" list. A huge thank you to our incredible teams and loyal customers for making this achievement possible! https://lnkd.in/g9y6_sGa #Samsung #WorldsBestBrands2024 #TeamSamsung

Major sports and news-driven events of 2024 — including the Olympics and the U.S. presidential election — drove 35% of consumers to stream live sporting events and 37% to stream local and national news more than they did just six months prior. News and sports viewers are more likely to be affluent and educated, making them valuable to advertisers, who can now reach this target audience through CTV. In response to this growing demand for sports on streaming, Samsung TV Plus — Samsung’s free ad-supported streaming service (FAST) — has dramatically expanded its sports programming throughout the last 12 months. Learn more: https://lnkd.in/gcKnwN9U

As TV continues its shift back to ad-supported content, consumers are enjoying lower-cost viewing while brands are benefiting from more efficient, targeted advertising in streaming. ?? This week, in our fireside chat at Mediaweek, Michael Scott, VP, Head of Ad Sales & Operations at Samsung Ads was joined by Neil Vendetti, President, Investment at Zenith and Larene Mantel, VP, Strategic Investment at MAGNA Global, for a discussion on how ad-supported streaming is revolutionizing the TV landscape, and how brands are capitalizing on the opportunities FAST presents. #MediaWeek #FAST #AVOD #SamsungAds