Samoyloff PR

Catch me on Daytime Buffalo with Chelsea Lovell on WIVB/WNLO-TV (Nexstar Media Group) Channel 4 at 3pm talking about my new course, The Art of Business & The Business of Art, and our Launch Party Fundraiser benefiting the Mama Birdie Childcare Fund—providing childcare at professional development events. Tickets are selling out FAST, so if you’ve been thinking about coming, get your today. Link in the comments. Also, we’re still looking for more donations for the raffle so if you or your company have anything to contribute, please contact me either through DM!

Let’s go! Crushing it, Janna Willoughby-Lohr ??????

Did you know that traditional conferences are SUPER wasteful? Now that we're entering conference season and y'all know I'm passionate about sustainability and reducing waste, I thought I'd share some tips on how to make your in-person events more eco-friendly...while still keeping the magic of connection and tangibility--something you know we're all sorely lacking in these days. ??? How wasteful are typical conferences? Would you believe that a 3-day event with 500 attendees easily produces over 6000 pounds of waste per day. And virtual events, while less wasteful, really lack the community and connection that is created while being together in person. But a little bit of planning can help you reduce waste AND get people involved...here's how! ?? Step 1: Get compostable name badge holders and recycled seed paper name tags. Encourage attendees to share their planting plans with each other as an icebreaker! Collect the badge holders at the end of the event and reuse them as much as you can and compost them when they are no longer useful. ??? Step 2: Rethink what’s in your swag bag! Choose items that are made in sustainable ways and are useful, edible or easily returnable to the earth. Make sure the bag itself is eco-friendly and durable enough to be used over and over again. Encourage your sponsors to make more conscious choices when choosing the type of swag they buy so you can collectively work to reduce waste and provide value for your attendees. ?? Step 3: Upcycle fliers, posters, agendas and other printed material into the marketing materials and such for the next event! Provide a clearly marked collection bin near the exit to let people know that they have the option to do this and to encourage them to actively participate in reducing waste and doing it together. Curious to see how it's done? Make sure you get tickets to our Launch Party Fundraiser on Sunday, April 6th at Hallwalls Contemporary Arts Center! (Ticket link in the comments!)

I recently made this list of Five things I wish Someone Had Told Me…Before I started trying to change he the world…for Authority Magazine on Medium. 1 . Embrace Imperfect Progress. People generally want to make the world a better place. Try to make it easy for them to get on board in whatever way they can. We don’t need one person doing zero-waste perfectly. We need millions of people to make more conscious choices consistently. 2 . Focus Your Energy Wisely. There are going to be people who are insistent on staying ignorant. It will not be worth the stress of arguing with them by trying to change their minds. You cannot force change on anyone. Let them come to change in their own time. 3 . Start Local, Think Global. It may sound cliché, but “Think Globally. Act Locally” really is the best strategy. It’s hard to change the entire world by yourself, but you can make a big difference in the world around you. 4 . Cultivate Curiosity and Collaboration. Always be curious, creative and willing to learn but also willing to admit when you’re wrong. We get the best solutions to problems when we work together; community is key to the future. 5 . Prioritize Self-Care. Remember to care for yourself and secure your own mask before helping others. Activism is exhausting work. I once asked my amazing friend & poet, Sonya Renee Taylor, how she kept up the energy to keep fighting for justice day in and day out, and she told me, “I only give from my overflow.” and it changed me. I wish I had learned that lesson so much earlier. Watch the whole video and read my article about all the ways I fight for climate justice and sustainability at the links in the comments.

Way to go!!

Catch our CEO / Founder in Costa Rica! #CostaRica

IT’S LAUNCH DAYYYYYYYYY! My course, The Art of Business & The Business of Art is officially launching TODAY!!! And having it come out on March 12th is extra special for me because, as many of you know, I lost my oldest brother Chris to cancer in 2008 and today is his birthday. My co-creator Becky Goldberg Petty seemingly randomly chose today as the launch date a few weeks ago and when she told me the date I just KNEW it was the right one. My brother always was a huge supporter of my art and my dreams and encouraged me to always reach for the stars, even if I had to stand on a cactus, so having this culmination of literal decades of my work be born into the world on his birthday is just so so special to me. ???????? We are hosting a launch party for the course on Sunday, April 6th at Hallwalls Contemporary Arts Center with a VIP Brunch from 11:30-1 and the party from 1-4. There will be a bunch of fun announcements about our future plans now that the course is finally out, including the launch of our speaker series on Creative Entrepreneurship! There will be a short speaker panel at the event featuring successful local artists from our community, as well as resource partners, raffles, yummy food and a cash bar. Additionally, this whole event will serve as the initial fundraising effort for a fund to provide childcare at professional development events in and around WNY, and a portion of the proceeds from the course will continue to build that fund. I hope you check out the course, sent to to your friends, share it far & wide (it can be accessed all over the world), and I hope you will join me at the launch party on April 6th! Ticket link coming soon!!! ??????????????????????????? https://lnkd.in/e4F56xUB

Once again, we’re thrilled to welcome Barry to the team! His expertise and insights into the future of the accounting industry are invaluable, and we can’t wait to share more from him. Stay tuned for Barry’s take on where the industry is headed, including the growing role of technology and its impact on accounting practices.

“Am I the only woman here?” That’s how it felt sometimes. Starting in finance, there were not many women and the women who were around, for the most part, operated on their own islands. Not because they wanted to, but because that’s the way it had always been: each practitioner?as a “lone wolf.” This weekend at SXSW, I saw rooms full of women coming together as professional advisors, founders, and investors. The energy, focus, and excitement for building, investing, and working with new technology was powerful. These women weren’t just succeeding, they were collaborating, supporting, curating and exchanging resources. I smiled and thought: Women are not lone wolves, we are LIONESSES. And lionesses hunt together. It was electrifying to see the number of women who want to talk about money, invest their values, compare notes on entrepreneurship, share resources and lift each other up. What a perfect way to kick off SXSW and International Women’s Day. Thank you so much to the @ayanafoundation for inviting me to share Fin Rock with such an inspiring community dedicated to empowering women founders. Finance, like music, can be even more powerful when shared. I’m excited to continue the conversation. ?? I invite you to join in at FinRockRocks.com for educational financial rock songs and occasional notes from me with insights, tea party invitations, and even more creative tools to connect and engage with your finances.

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