Been following the showdown between ?? Paramount and Nielsen ?? ? "They’re both motivated to close the gap.” Catch up with this TheWrap piece by Lucas Manfredi where Samba TV Co-founder and CEO Ashwin Navin weighs in ?? : https://lnkd.in/g2Fd_rkr #TVData #TVMeasurement #TVAdvertising
Samba TV
科技、信息和网络
San Francisco，California 25,600 位关注者
We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience.
关于我们
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
- 网站
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https://samba.tv
Samba TV的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 201-500 人
- 总部
- San Francisco，California
- 类型
- 私人持股
- 创立
- 2008
- 领域
- Connected TV、OTT、Smart TV、Automatic Content Recognition (ACR)、Interactive TV、Social TV、Addressable TV Advertising、Ad Detection、Mobile Ad SDK、Ad Mediation、Mobile Display Ads、Mobile Video Ads、Smart TV Advertising、Multiscreen Advertising和TV Analytics
地点
Samba TV员工
动态
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Samba TV is back at SXSW Sydney! Join us (Yasmin Sanders, Karen Halligan, Lucy Formosa Morgan, Rod Prosser, and Sam Buckingham-Jones) at 4 this Wednesday at Clear Hayes House to explore how local networks in Australia are leveraging their unique strengths to meet the changing needs of advertisers and how measurement is evolving as new streaming platforms enter the market. Details here ?? :?https://lnkd.in/dRzAA-CY #SXSWSydney #ClearHayesHouse #AustraliaBusiness #FutureofTV
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Heard in the halls and on stage throughout this year's Advertising Week New York was one subject above all others: AI and the promises (and challenges) it holds for the industry. Samba TV CEO and Co-founder Ashwin Navin says it best (as seen in today The Wall Street Journal CMO Today from Lucia Moses and Lara O'Reilly with Business Insider): "I think for the first time I'm starting to hear skepticism around AI. In an industry that loves to show it's early to adopt new tech, it's been easy for practitioners to claim they're using generative AI to do things that aren't really new, like basic personalizing and targeting ads. What's the marketing spin versus what's new for marketers to evaluate? Let's not just think about how to cut costs; let's use it to do better storytelling." https://lnkd.in/g2G96NkY #AdvertisingWeekNewYork #AI #AWNY #AdStrategy
Advertisers share what's working in AI and what's not as the hype cycle fades
businessinsider.com
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The Media Leader UK's Future of Media London has wrapped! A major takeaway from the last two days is that TV remains an incredibly impactful medium, and it’s only improving thanks to the industry's focus on smart data and effectiveness measurement. Thank you, Sam Tidmarsh, for steering an insightful panel with Samba TV's?Dan Conneally?and to the industry experts who shared their unique perspective:?Amy Caven (Boots UK), Tom Mardon (Tesco), John Cox (Channel 4), and Karin Seymour (Sky Media UK)??? ?? #FOML #FutureofMedia #TVdata #AdStrategy
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Taking the stage today at Advertising Week New York, Samba TV CEO Ashwin Navin discussed the next generation of TV powered by GenAI while announcing our new partnership with IRIS.TV to bring AI to contextual advertising and measurement ?? ! This shift in today's approach to advertising, driven by solutions like Samba AI?, allow marketers to understand not just who is watching, but WHY they’re watching, as well as which parts of the content resonate most and how to tailor campaigns for maximum relevance. It’s all about context and actionable insights that help brands adjust their strategies mid-flight for better performance. ?? ?? #AWNewYork2024 #GenAI #CTV #ContextualAdvertising #AI
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?? News from Advertising Week New York ??: Samba TV has partnered with IRIS.TV! The partnership, leveraging Samba AI, provides privacy-forward contextual targeting solutions bolstered by next-generation measurement of reach, frequency, and business-based outcomes. “Our industry has been riddled by a conflict between context and audience. This partnership with IRIS.TV represents convergence—reconnecting context and audiences to achieve measurable gains for marketers. By applying our AI to any IRIS-enabled publisher, we’re not only expanding contextual advertising attributes, but also providing advertisers with more accurate and comprehensive cross-platform measurement. This collaboration embodies our commitment to delivering new and more scientific approaches to advertising without compromising on privacy principles.” -- Samba TV Co-founder and CEO Ashwin Navin Read more from Phil Kurz via TV Technology ?? : https://lnkd.in/grkX4kjV #AWNY #AI #ContextualAdvertising #ContextualTargeting #AdStrategy
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Thank you, Advertising Week New York and our amazing panelists, for a great conversation today on why advertisers are turning to contextual in a privacy-first world! #AWNEWYORK24 #AdvertisingWeek
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Headed to Future of Media London ??? ???? next week? Be sure to check out Samba TV VP of UK Agency Solutions Dan Conneally's session where he explores how the changing landscape of TV is bringing about new opportunities with Amy Caven (Boots UK), Tom Mardon (Tesco), John Cox (Channel 4) and Karin Seymour (Sky Media UK). DM for tickets ??? :?https://lnkd.in/gXrJdcjH #FOML #TVData #AdStrategies
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The Coalition for Innovative Media Measurement (CIMM) Summit 2024 kicks off next week! Register now to see Samba TV CCO Aden Zaman on the Measurement Innovation Showcase on Wednesday at 3:35 ET as he dives into how Samba AI is driving innovative change in the industry. ?? https://lnkd.in/g6ygJKKm ??
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Planning your Advertising Week New York schedule ? ?? ? Don't miss CEO Ashwin Navin as he takes the stage for an exclusive interview to share how GenAI is revolutionizing the next generation of TV data ?????? . Looking for more great sessions? Head here: https://lnkd.in/gd-K3bpx #AWNEWYORK24 #GenAI #TVData
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