Salvi转发了
Is FOCUS the most underrated trait for a business to succeed? I asked the CEO of Arc'teryx Equipment, Stuart Haselden, if they would be adding to their portfolio of products to stay competitive in such a crowded space. He went in the opposite direction. When he started out as CEO in 2021, he noticed that Arc'teryx had products that didn't align with their brand, so they stopped selling them to focus on their core audience- mountain sport athletes. It's working- over 160 stores globally, $1.5 billion in revenue and their growth has been accelerating. Focus is hard, especially at a small business. Good reminder that being focused on becoming the BEST is far more valuable than being average at 10 different things. The CEO Series