Salty Sea Strategy

?????????????????????? ???????????????? ????????????????????: ???????????????????? ?????????????????? ???????????? Just recently insights from Forrester reveal a troubling trend in CX, marked by a consistent decline in quality over the past three years. Just three years ago during Covid-19 CX scores were at a highpoint with companies meeting customer expectations in the channels customers wanted to engage in. However, more recent investments in initiatives such as chatbots have not met customer expectations and a note lack of customer obsession has had implications. In fact, Forrester notes that just 3% of companies are customer obsessed compared to 81% that claim to be. This downturn is driven by unmet post-pandemic customer expectations, economic pressures, and ineffective AI technologies. The gap between claimed and actual customer-centricity is stark, with only a minority of companies truly prioritizing CX. In addition the CX leaders in organizations are experiencing significant headwinds including high employee burnout and expectations to execute successful generative AI initiatives with financial stress on both customers and businesses. To address these challenges in 2025 Forrester advises targeted investments in CX competencies, emphasizing cross-functional alignment and innovative journey orchestration technologies. This strategic shift is essential to revitalize CX, address employee burnout, and meet evolving customer expectations. ?????? ??????????????????????????????: ?????????????? ???????????????? ????????????????: Focus on cross-functional collaboration to refine and improve customer interactions across all touchpoints. ???????????? ????????????: Allocate budgets towards impactful CX technologies and cut ineffective practices. ???????????????????? ???????? ??????: Adopt and experiment with Customer Journey Orchestration technologies to better manage and enhance customer experiences. Addressing these challenges requires a committed and strategic approach to genuinely transform and elevate the customer experience. What are the ways this group is seeing focus and investment in CX both for 2024 and 2025? It'd be great to get further perspective on this important topic. #customerexperience #cx #unifiedexperiences #omnichannel

Salty Sea Strategy soared up across the boarder to beautiful Montreal to visit our newest technology partners Coveo. Thrilled to begin this new partnership with the best AI driven search technology in the industry. Looking forward to exciting new things with Bianca Poulin, Andrew Bernstein Edward A. Hayes Eddie Lee Olivier Têtu and more in support of Salty Sea's clients! #search #ai #digital #montrealtechnology

Salty Sea at the Leads Summit! Connect and find out about some great events and conversation opportunities!

Happy 4th everyone! May we all find our path of peace and unity in both our personal journeys and digital ones! #digital #adventures #lifeadventures #befree

???????????? ???????????????? ???? ?????? ???????????? ???? ?????????????? ???????????????? ???????????????? ????????????: ???????????????? ???????? ?????????? ?????? ???????????????? ?????????????????? Ahoy, digital navigators! We recently surveyed our community to uncover the trends steering your interests. Here’s what we discovered: ?????? ????????????????: Martech and Personalization – Leading the Fleet (41%)? Martech and Personalization topped our list, reflecting the shift towards personalized marketing powered by advanced technologies. ???????? ?????????????????????? ?????? ?????????????????????? – ?????????????? ???????????? (????%)? Data quality remains paramount, with a strong focus on enhancing acquisition and refining processes. ??????????, ??????????????????, ?????? ????-????-???????????? ???????????????????? – ?????????????? ???????????? (????%)? Strategic market entry and sales growth strategies are critical amid competitive waters. ?????????????? ???????????? ?????????? – ???? ?????? ?????????????? (????%)? Efficient content creation and distribution continue to be of interest, ensuring seamless multichannel engagement. ?????????????????? ????????????????: Optimizing Martech Stacks and Data Enrichment: Revisiting and optimizing Martech stacks post-third-party cookies is pivotal for success. ????'?? ???????????? ???? ???????? ??????????????:? AI underscores the importance of data quality and smart acquisition strategies. ?????????????????? ???????????? ???? ????????:? Success metrics are evolving beyond impressions to meaningful engagement and outcomes. ???????????? ?????? ???? ????????????????????:? Balancing ethical AI deployment with cybersecurity concerns remains a critical focus. ???????????? ????????????????????: Deep Dives into Martech and Personalization:? Explore AI-driven tools and customer data platforms for personalized engagements. ?????????????????? ???????? ????????????????????:? Innovative techniques and big data utilization for actionable insights. ???????????????????? ?????????????? ???????????? ????????????:? Efficient content lifecycle management from creation to distribution. ????/???? ?????? ???????????????????? ????????????????:? Harness AI for insights driving revenue and operational efficiencies. ???????????????? ????????-????-?????????? ??????????????????????:? AI-driven strategies to enhance customer experiences and satisfaction. ?????????????????????? ???????????????????????? ????????????????????:? Best practices for cohesive marketing technology through back end system integration and strategies for composability. ????????????????????: Thank you for guiding our journey. Stay tuned as we navigate these digital seas together!

Salty Sea Strategy made waves in Charlotte, NC this week at the GDS Group Data and Analytics Insight Summit. The discussions delved into the pivotal role of data in driving new experiences and operational efficiency, highlighting AI as a catalyst for growth rather than just a buzzword. During the visit, insightful meetings were held with visionary enterprises such as Wells Fargo and USAA. It ended up with a fantastic , visit to Coca-Cola Consolidated with a chance to experience the continued vision, leadership and kindness of a fantastic digital/IT leader in the industry, Darrell Thompson. I'm buying what this mural in the office is selling. Great to meet friends like Daniel Roberson, Rob Brown, Jay Ward Darrell and new friends like Grace Chorey Ilyas Ustun Mohit Sachdeva James Fatone Oleg Aspis Venkat Tiruveedi, MBA Prakash Kewalramani Mark L. Mullins Dr. Babs Faseesin Taavo Raykoff Sujatha (Sue) Repala Chitta Jay Harrell Satyam Siddharth Singh Karthikeyan ilangovan! Can't wait to see where the data leads us! #datarefreshment #datadrivesdigital #datatransformation #aiwithoutcomes #growth #thequeencity #cocacolarelievesfatigue

This is one of the benchmarks of commerce in the whole industry.

Let's start at the beginning on how to get out of the harbor! Digital Transformation: It All Begins with Data Digital transformation is reshaping industries, revolutionizing customer experiences, and redefining business models. At the heart of this transformative wave lies a fundamental element: data. Here’s why data is the cornerstone of any digital transformation journey: 1. Data as the Foundation Data is the raw material that fuels digital transformation. It provides the insights necessary for making informed decisions, optimizing operations, and personalizing customer experiences. Without accurate and comprehensive data, organizations lack the visibility needed to drive meaningful change. 2. Enhanced Decision-Making Data-driven decision-making enables businesses to move from intuition-based choices to evidence-based strategies. Advanced analytics and AI algorithms can process vast amounts of data to uncover patterns, predict trends, and provide actionable insights, leading to smarter, faster decisions. 3. Customer-Centric Approaches Understanding customer behavior and preferences is crucial in the digital age. Data helps in creating detailed customer profiles and segmentations, allowing businesses to tailor their products, services, and marketing efforts to meet the specific needs and desires of their target audience. 4. Operational Efficiency Data analytics helps identify inefficiencies and areas for improvement within operations. By leveraging real-time data, businesses can streamline processes, reduce costs, and increase productivity. This leads to a more agile and responsive organization. 5. Innovation and Growth With data as a guiding force, companies can explore new business models, develop innovative products, and enter new markets. Predictive analytics, for example, can anticipate market shifts and consumer demands, enabling proactive adaptation and growth. 6. Risk Management Data helps in identifying risks and vulnerabilities in business operations. Predictive analytics and risk modeling allow organizations to foresee potential issues and implement measures to mitigate them, thus ensuring business continuity and resilience. 7. Integration and Collaboration Digital transformation involves the integration of various digital technologies. Data acts as the glue that holds these technologies together, facilitating seamless collaboration across different departments and systems. Unified data platforms ensure that all stakeholders have access to consistent and up-to-date information. Conclusion Embarking on a digital transformation journey without a robust data strategy is like setting sail without a compass. Data provides the direction and insights needed to navigate the complex landscape of digital innovation. By harnessing the power of data, businesses can unlock unprecedented opportunities, drive efficiencies, and achieve sustainable growth in the digital era. Reach out to discuss more or how to IMPLEMENT data strategies!

Thank you for all those that are first to jump into the salty sea roost of Salty Sea Strategy. I've just recently decided that I think there's significant value I bring directly to the industry that synthesizes my experience of: - 25+ years of biz dev leadership and in creating go-to-market sales strategies - 25+ years of retail experience strategy - 15+ years of eCommerce, mobile and web application strategy - 10+ years of alliance strategy for content and commerce solutions - 10+ years seeing the rise of Digital Experience Platforms - 5+ years supporting clients with end-to-end digital transformation strategy Today's challenges for brands, platforms and service providers are more complex than ever. Some of the questions include: What are my digital objectives and are they tied to business outcomes? Who is my customer? How do I get the data right? What is the martech strategy and architecture I need? How can I execute and who are the right partners I need? Is my strategy DXP, composable, custom? How can I orchestrate personalization at scale? How do I get all the content I need from creative workflows to deliver on 1 to 1 personalization? What is content supply chain? What is CDP? Why do I need a data cloud? What about AI? For services and platform companies the challenges are equally complex. How to I organize my sales team? Do I regionalize, create verticals or build a culture that can have enough trust to scale as a team with no boundaries? Who are the partners I need to complement our services? Can I support enterprise brands? What's are we best at? What are the technology partnerships I should foster? Should I be composable? Should I complement the top DXPs? How do I price my services and software? What about AI? This ocean is big, and guess what? You have to navigate all seven of them. The tacts you take makes all the difference, you have to know when to jibe, you have to duck when the mainsail crosses over the boat, you need to know when you need to sail into the the wind and when to have the sail at your back. You must be prepared to face the extremes, weather the storms and make the most of a clear day. This journey is not for the faint of heart, but we must take it together. There we can find the rising tide, there we can find our sextant to guide us. We all need to be open to the new horizons that are ahead. Embrace the journey. It's time to set sail. I'd love to be your Chief Officer, Second Officer, Third Officer or Deck Cadet. Anything you need or just what you need. Aye Aye, Captain. I'm here to help.