Saltwater

??? The Saltwater team is taking a well-deserved break! Our office will be closed from December 23rd to January 1st to recharge and spark our creativity for the coming year. Wishing everyone a cozy and creative holiday season! See you in 2024! ????? #TeamTime #HappyHolidays #Recharge

…and that’s a wrap on November here at Meet The People! ?? Featuring brilliant campaigns by VSA Partners for FactSet, Saltwater for Braeburn, and by Match Retail for Nespresso Professional and SodaStream International, Ltd.. ?? Coegi took home silver at The Drum Awards and was awarded #SocialMedia Campaign of the Year at the Healthcare Impact Marketing Awards, for their work with Moderna. ?? While True Media Canada took home a #CAMA for their work with Chicken Farmers of Canada as well as a #CMA for their Auto Theft Hurts everyone Campaign. ...And VSA Partners was recognized as one of Inc. Magazine's #2024PowerPartners! ?? We welcomed two new team members to the family: Caroline Andriano, SHRM-SCP, SPHR as Head of HR (US) and Jonathan Sessions, Head of IT (North America). All while publishing articles in The Drum, Advertising Week, The Outcome by Attain, StrategicCFO360, and CMO Times. CEO Tim Ringel was even featured in a book! The UnNoticed Entrepreneur by Jim James. See for yourself:

?? While Spotify teases their Wrapped, Coegi is here to drop the beat early with our own take: ?? Marketing Wrapped 2024! This year, the marketing industry had a few tracks on repeat: ? AI overload – The ultimate remix of creativity and automation ? Inventory transparency – Keeping it real and reliable ? Retail media obsession – The chart-topper we couldn’t escape We’ve compiled the biggest trends and innovations to help you tune out the noise and focus on what’s next. ???? ?? Watch now and relive what resonated most in 2024! #MarketingWrapped #DigitalMarketing #Innovation #MarketingTrends #SpotifyWrapped

???? Happy Thanksgiving from Saltwater! Our animation team used AI to create a fun video featuring turkey soldiers battling it out for Thanksgiving glory! ???? Dive into the action and enjoy the festivities! #ThanksgivingBattle #TurkeyTroops #SaltwaterAnimation

“Change is afoot in #SEO!? It’s no longer enough to be the number 1 ranking page in search results. What you really want to think about now, is how you can get into new advanced search results, like the #AI overview pages.” …But how exactly do you do that? In this months Meet The Minds, we sat down with Saltwater’s Director of Optimization, Mark Miller, to discuss optimizing your #SEO in the age of #AI!

??September was MASSIVE here at Meet The People, with highlights like: ?? The launch of Coegi Canada! Extending our #Canadian footprint. ?? Coegi announcing 89% sales growth for client WX Brands, while Swell Media revealed a 29% average #KPI improvement for brands who use their Performance Media Rating (PMR) tool ?? VSA Partners and Coegi making it to the finals in this year’s The Drum Awards, for their work for FactSet and Moderna (winners announced in November, stay tuned!) ?? VSA Partners revealing brilliant design work for Cricket Wireless, Match Retail showcasing captivating #experiential for LG Electronics Canada, and Public Label presenting another engaging activation for Virgin Voyages ??Public Label CEO Brian Kittelson attended the FUTR Group Conference in NYC, RADaR Analytics President Candice Rotter moderated a panel at AMIN Worldwide in Illinois, Match Retail sponsored the Retail Council of Canada in Toronto and MTP CEO Tim Ringel spoke at all in all's Founder in Residence conference in NYC. ??? Our #innovative thought leadership was featured in The Drum, Fast Company, ADWEEK,? The Outcome, SmartBrief and we published countless insights on things like #programmatic, #ecommerce, #data, consumer loyalty, re-imagining the retainer model ….and much much more! Have a look:

It’s harvest season in Colorado! ?? ?? Our client, Colorado Wine (Colorado Department of Agriculture) supports 170+ wineries across the state. We have been excitedly immersing ourselves in the wine process, and visiting with viticulturists, growers and winemakers to get a first-hand view of the exciting hustle and bustle of harvest season. ?? The majestic valleys of Colorado’s Rocky Mountains boast warm days, cool nights and low humidity — perfect conditions for the cultivation of wine grapes with the complex character and chemistry required to produce award-winning wines. And as September comes to a close, we are reveling in the spirit of the harvest. ?? Cheers to a bountiful harvest and incredible Colorado wines! #ColoradoWineIndustry #DenverMarketing #ColoradoWinemakers #DenverBusinessGrowth #WineMarketingStrategies

There is a lot to unpack here. Seeing your work in the wild is always a beautiful moment of reflection and pride on what a TEAM can accomplish. But seeing a project ten stories tall in the middle of times square. well I still really dont have any word how to discribe it. Im truly lucky to do what I do for a living. When I do it with and for the right people. There nothing cooler than that! Look what we accomplished! CLIENT: Nalgene AGENCY: Saltwater DIT: Karraline Streifel LIGHTING: Bunthol Kim STYLING: Kenji Messenger AD: Kristin Burke Lauren Shahian PRODUCER: Rob Vater

Did you know Meet The People's network of independent #agencies spans both the US and Canada? On behalf of everyone here at MTP, we wish you a very happy #CanadaDay and wonderful #FourthofJuly with a beautiful animation from our team at Saltwater!