Salted Stone

Just because forms exist on your website doesn’t mean they convert leads. If you talk to our experts, they’ll tell you creative form strategy is where the magic begins! ? For optimisation advice, join our next Melbourne HubSpot User Group event on 11 September for An Informal Look At Forms. ?? Register now: https://lnkd.in/guzcdiqW?Or email HUG Leader Tony ([email protected]) P.S. HUGs are even more fun with friends, so invite a colleague — or two!

What happens when you stick HubSpot Solutions Lead Matthew Reed in a room with our CSO Tony Eades CSP - Business Re-Thinker for an evening? ?? You get a bucket-load of marketing insight! ?? Join them on 11 September for a live event presenting An Informal Look At Forms. As the leader of Melbourne’s HubSpot User Group, we love bringing marketers together to advance their knowledge. Come along to get in the know.?? Register now via the below link or email HUG leader Tony ([email protected]) https://lnkd.in/guzcdiqW

Did you know businesses using AI in content creation have reported up to 90% improvement in content quality compared to traditional methods? And if you are manually writing blog posts you'll be shocked to hear below the ideal length in 2024 for better performing posts. In this episode of #UndertheHood, we dive deep into the rapidly evolving world of content marketing and how personalisation is becoming key across all platforms ... another reason to adopt HubSpot. We discuss the critical role of #AI in connecting content to different stages of the customer journey and share a striking statistic: 70% of the buyer journey occurs before a customer even reaches out. Check out the full episode here - https://lnkd.in/gsvGtpKE #BusinessRethinking #ContentHub #HubSpot #AIContent

?? Innovation at its finest! ?? Outsourced, an Australian-owned outsourcing provider, knew it was time to level up their sales game. But with the Sales team not fully utilising HubSpot, the potential for growth was untapped. Enter Salted Stone ?? We worked closely with Outsourced to redesign their sales process and pipeline using Sales Hub, and the results speak for themselves - a whopping 15% increase in closed-won deals! ?? Curious to know how we did it? Click the link below to dive deeper into the success story of Outsourced and how Salted Stone's innovative approach brought about game-changing results. Let's kick things up a notch together! ?? Read on ?? https://hubs.ly/Q02DwB870 #InnovativeSolutions #SalesSuccess #GameChanger #SaltedStoneSuccessStory

Looking forward to speaking at the Sydney Hills Business Chamber's Sales and Marketing Bootcamp next month. I'll share my latest experience in the field on leveraging #AI-driven #sales and #marketing. Great to be joining Daniel Flynn, David Pollock, George Hawwa, Lee Morgan, Luke Davies, Priya Songappan and Pulkit Agrawal for this great event. Are you prepared to transform your business with cutting- edge technology and innovative strategies? Grab your ticket for the ride at ... https://lnkd.in/eMP-pZRS #BusinessRethinking

?? Big News for Healthcare Marketers! ?? Exciting update for all our Enterprise users in the healthcare sector! Starting June 4, 2024, storing protected health information (PHI) in HubSpot's Smart CRM is not just a possibility—it's a reality. Yes, you heard it right! HubSpot is now embracing HIPAA compliance with open arms through our public beta launch. ?? Wondering about HIPAA compliance and how it fits into your HubSpot strategy? We've got you covered! Now, you can ensure your sensitive customer health information is managed securely and in compliance with the law. Want to activate HIPAA-compliant features in your account? Super Admins, just head to your settings and follow a few simple steps to get started. Remember, adhering to HIPAA is not just about avoiding penalties; it's about safeguarding your customer's trust. ?? For more details on how to integrate HIPAA compliance into your HubSpot usage and ensure your data management is top-notch, feel free to reach out. Our team is here to support you in navigating this new terrain. Read on ?? https://hubs.ly/Q02BQX9D0 #HubSpot #HIPAACompliance #HealthcareMarketing #DataSecurity #InnovationInHealthcare

Embrace the power of AI in content creation and transform your marketing strategy! Stay ahead, stay informed, and unlock endless possibilities. ?? ?? Watch the latest episode of Under the Hood (with AI expert Christopher Melotti Consulting) NOW! https://hubs.ly/Q02yJZWr0 #InnovateWithAI #DynamicMarketing #SupportiveTech #StayAhead #EmbraceAI

Yesterday kicked off with an inspiring start at Canva first Girls in Tech - Australia event in Sydney, featuring a stellar panel of speakers and hosted by Karen Katz. The burning question of the day was: Individual contributor or leader—which path is for you? I found it invaluable to hear from leaders like Jade Loyzaga, Katherine Squire, and Archana Chintapalli on their journeys from being individual contributors before moving into leadership. Leaders don’t need to have all the answers. It’s about trusting your team, supporting them, and guiding them through challenges. The focus is on team growth and fostering a supportive environment. For individual contributors, it’s about diving deep into your role and soaking up as much as you can. When your curiosity starts pushing you to lead, that's your cue to transition. Key takeways included that it's important to a bridge between your team and upper management and recognise that success is more about the quality of your work and your relationships than just moving up the ladder. At the end of the day, success is measured in the collective impact of our efforts. As they say, "teamwork makes the dream work." Can't wait to attend more Girls in Tech - Australia events!

Great HubSpot HUG event last night at the Paddock Offices ?????? Eager marketers, with a thirst for strategic, creative and tech knowledge - that’s the best combo ?? Big thanks to Salted Stone and the Paddock for sponsoring, food and drink was on point! ?? ?? Can’t wait to the next one, Tony and I will be back to Melbourne in September, with a whole lot more to share, and talk about with you then ????

Dive into the world of AI with Christopher Melotti (Melotti Content Media), a visionary in the realm of content marketing, on our latest episode of Under the Hood! ?? Discover how to: ? Amplify your content creation with AI ? Master the AI-human-AI sandwich for unparalleled content ? Enhance creativity & emotional intelligence ? Prioritize accuracy and ethics in AI content ? Seamlessly integrate AI into your marketing strategy Ready to revolutionize your content game? Embrace AI and elevate your marketing efforts to new heights with insights from an industry pioneer! ?? Don’t miss out – Like, Comment, and Subscribe for more cutting-edge insights. Subscribe and watch now! https://hubs.ly/Q02yK5Jr0 #AIInContentMarketing #InnovateWithAI #UnderTheHoodPodcast