Salted Stone

Welcome to the Salted Stone team, we're glad to have you.

?? Helping companies grow with strategic advice — and keep on growing — is what we love most. That’s why we’re proud to announce our partnership with the 2024 World Business Forum Sydney. ?? #WOBI gathers thousands of senior executives from all over the country to learn from and be inspired by top business thought leaders. Among them is our very own Chief Strategy Officer Tony Eades CSP - Business Re-Thinker who is hosting an invitation-only insights session — Boost Conversion Rates with Engaging Content. We’re excited to have this opportunity to inspire better business growth. ?? Find out more about World Business Forum Sydney: https://hubs.ly/Q02WNfVm0 #WorldBusinessForum #WBFSYD #SaltedStone

Our latest Under The Hood vidcast and podcast is out! Check the comments below for your choice of vidcast (where you can 'see' us in action in our brand new studio) or podcast via Soundcloud (for the multitaskers). Joining our CSO and Co-Founder Tony Eades CSP - Business Re-Thinker is our own Assoc Creative Director Glenn Purcell and the amazing Sera Hizlican Dobosz from HubSpot to talk all the do's and don'ts for your website in 2024. Plus our bonus 'Toolkit' section where each guest brings along a cool sales or marketing tool that they've been using. #BusinessRethinking #HubSpot #UnderTheHood #AI #ContentHub

We're #hiring a new Account Manager in United States. Apply today or share this post with your network.

What if #AI could support the entire Buyer Journey? With 70% of today's buyer journey happening before someone reaches out to sales, it's worth consideration. Using our Infinity Track? model I've had a stab at an #AI optimised journey from Prospect to Brand Ambassador. How many of these tools have you tried? #BusinessRethinking

Sales Teams just got more empowered! Just been road testing HubSpot's new #hubSpotBreeze AI's Copilot (in BETA) with my 'sales hat' on and here's how it went ... - I'm meeting with a new client (name) please give me any important info I need to know (result below) - Now give me five similar businesses that I could prospect (result below) - Now draft me an intro email inviting these new businesses to a free workshop with me on enhancing the Buyer Journey with AI ... Subject: Join Us for a Free Lunch and Learn on AI-Driven Sales! Dear [Recipient Name], I recently came across your work and couldn’t help but think how the evolving landscape of AI could align perfectly with your initiatives. I’m excited to invite you to a free Lunch and Learn event that dives deep into leveraging AI for enhancing the Buyer Journey. During this session, we’ll explore strategies to boost intelligence and conversions through automation, as well as discuss the types of content that will truly resonate at each stage of the journey in 2024. It’s a fantastic opportunity to gain insights that could elevate your sales approach. If this resonates with your goals, I’d love for you to join us. Let me know if you’re interested, and I can share more details!Looking forward to the possibility of connecting. Best, Tony Eades Tony Eades CSP - Business Re-Thinker Thank you HubSpot job done! With up to 40% of a sales person's day taken up with admin tasks instead of selling, I've just added a bunch of time back into my day :) #BusinessRethinking #BreezeAI #SmartSelling

HubSpot's event that Salted Stone APAC ran recently in Melbourne was a great success! Matthew Reed flew in from Perth and Tony Eades CSP - Business Re-Thinker from Sydney to show attendees why forms aren't working, how to boost conversion with some insider tips and 'what's next' for forms ... including a sprinkle of #AI. If you'd like to see the deck, it's in the comments below. Get more conversions in 2024 with smarter, better per'form'ing forms ... ask us how. #BusinessRethinking #MarketingHub #HubSpot

Just because forms exist on your website doesn’t mean they convert leads. If you talk to our experts, they’ll tell you creative form strategy is where the magic begins! ? For optimisation advice, join our next Melbourne HubSpot User Group event on 11 September for An Informal Look At Forms. ?? Register now: https://lnkd.in/guzcdiqW?Or email HUG Leader Tony ([email protected]) P.S. HUGs are even more fun with friends, so invite a colleague — or two!

What happens when you stick HubSpot Solutions Lead Matthew Reed in a room with our CSO Tony Eades CSP - Business Re-Thinker for an evening? ?? You get a bucket-load of marketing insight! ?? Join them on 11 September for a live event presenting An Informal Look At Forms. As the leader of Melbourne’s HubSpot User Group, we love bringing marketers together to advance their knowledge. Come along to get in the know.?? Register now via the below link or email HUG leader Tony ([email protected]) https://lnkd.in/guzcdiqW

Did you know businesses using AI in content creation have reported up to 90% improvement in content quality compared to traditional methods? And if you are manually writing blog posts you'll be shocked to hear below the ideal length in 2024 for better performing posts. In this episode of #UndertheHood, we dive deep into the rapidly evolving world of content marketing and how personalisation is becoming key across all platforms ... another reason to adopt HubSpot. We discuss the critical role of #AI in connecting content to different stages of the customer journey and share a striking statistic: 70% of the buyer journey occurs before a customer even reaches out. Check out the full episode here - https://lnkd.in/gsvGtpKE #BusinessRethinking #ContentHub #HubSpot #AIContent