Salespeak.ai

we've been collecting horror stories about B2B buying experiences from countless leaders. Instead of another think piece, we created something more powerful: "The B2B Maze" - a 90-second glimpse into your prospects' reality. Fair warning: It's funny because it's true. It's painful because it's everywhere. This is what your buyers experience daily. Are you part of the problem or the solution?

Gratitude is the Best Conversation Starter. ?? This Thanksgiving, we’re reflecting on the power of connection. At Salespeak we believe that every conversation is an opportunity to make a meaningful impact—whether it’s helping a prospect find what they need or making the sales process feel just a bit more human. To our customers, partners, and team members: thank you for trusting us to transform the way you connect with your audience. Your feedback, collaboration, and support drive us to keep innovating every day. To our customer's customers - thank you for interacting, giving feedback and being ready for something new. Here’s to creating smarter, more empathetic conversations—because building strong relationships is something we’re always grateful for. Happy Thanksgiving ??!

The Top 3 Questions CMOs Must Answer About AI in 2025 Planning It's that time of year again - as you're in the midst of '25 planning make sure you answer these questions: 1?? Where will AI drive the most measurable impact on growth? Not all AI initiatives will pay off equally. Are you focusing on AI in areas where it will directly impact revenue, whether by improving conversion rates, driving demand generation, or enhancing the customer experience? AI is great, but prioritization is key. 2?? How long should you wait to see ROI from AI investments? AI promises big returns and it's moving fast. How quickly can you expect to see tangible results? One of the toughest questions is determining the right timeline for AI to show its value—whether in cost savings, increased revenue, or better customer engagement. 3?? Are you using AI to automate or to transform the customer experience? AI can streamline processes, but the real question is: are you making bigger bets to truly improve the customer journey? Instead of worrying about small disruptions to the team, focus on how AI can deliver a superior experience for our end customers. Are you using AI to anticipate needs, personalize interactions, and add real value?

Let's talk about the elephant in the sales room: the SDR inbound bottleneck. You know the drill – a promising lead comes in, but before they can talk to an expert, they have to navigate the scheduling gauntlet. They get to an SDR. Wait a week to talk. SDR says they are qualified and then waits another few days to get to an AE. Take these two stats for instance: 78% of customers buy from the first responder" (Source: Lead Connect) "71% of B2B buyers who want a demo have already researched your solution and competitors before they ever fill out your contact form" (Source: Gartner) Now, imagine a different approach. What if, instead of thinking about having gatekeepers, you thought about having a welcome committee? What if you had someone who knew all the details of your product? Technical questions??Pricing questions ??What if you had someone who could share info the moment an inbound prospects wants it and isn't just a bot to help them schedule? What if your PROSPECTS felt like the process was actually DESIGNED FOR THEM? AI makes this possible. That's what we're working on. Not automating, but redesigning with our customer's customer at the forefront.

When we set out to build Salespeak, our goal was simple: to make the help our customers help their customers (and prospects). Hearing that we're achieving this goal is incredibly rewarding.

Here is a stat that might surprise you... New research from 6sense's 2024 B2B Buyer Experience Report reveals that B2B buyers are nearly 70% through the purchase process before engaging with sales reps. Additional insights: ???81% of buyers have chosen a vendor before the first sales meeting ???85% have purchase requirements set before talking to sales ???The average buying cycle lasts 11.5 months ???Across all regions, BDRs are perceived as the least helpful in the buying process. How are you rethinking your GTM process? Link to report:?https://lnkd.in/etNdCGgV

The Problems of B2B Sales in 4 Frames: 1. 35% to 50% of B2B sales go to the vendor that responds to customers first according to Google and CEB, now Gartner. 2. 42% of buyers say active listening is the most valued trait in salespeople. Yet, only 26% of sales managers prioritize hiring for this skill. (LinkedIn) 3. 43% of B2B buyers prefer a rep-free purchasing process (Harvard Business Review) 4. 69% of reps missed quota in [Qx '24] according to ValueSelling Associates, Inc.

Top 3 Questions Sales and Marketing Teams Should Ask About AI If you're using AI correctly in B2B, it should make you look like a hero to your customers. But how do you know if you're doing it right? Ask your team: 1. Are we shortening the sales cycle? 2. Are we giving customers a better buying experience? 3. Are we delivering insights that truly help customers make better decisions faster? If the buying experience isn't improving, are you doing all you can do? Which company do you think is using AI to make their customer experience better?

???? TERRIFYING TALE: The Death of the Sales Funnel ???? On a dark and stormy night, in the graveyard of outdated business strategies, a chilling discovery was made... Those who cling to outdated strategies may find themselves haunted by the specter of lost opportunities and vanishing market share. This Halloween, don't let your GTM strategy become another victim! Embrace the AI revolution that allows you to be more customer-centric, or risk being dragged into the underworld of irrelevance. Remember, in the world of modern B2B sales, the only thing scarier than change... is not changing at all! ?????

Choose Your Own Adventure: GTM Strategy Edition Path A: AI-powered customer understanding ? Know your customers better than they know themselves ? Anticipate needs before they arise ? Create magical, frictionless experiences Path B: [REDACTED DUE TO OBSOLESCENCE] Which path will you choose? Remember, in this adventure, there are no save points.