SalesHood

Earlier this year, Jim Roberts of NEW invited me & Connor Strapp to deliver a talk - mine was called "Using Technology to Sell Technology: 10xing your Tech Stack using AI" - to a crowd of entrepreneurs and tech pros. Here are some of my key takeaways: 1) Pay the ++$$$$ ?? for ChatGTP Pro - From rapid and stunning photo creation (see 1st slide of deck below) to drafting cold call scripts or email copy in different tones (middle school slang is my fav no cap) to distilling a complex 10k or earnings call or other PDF into 3 bullets that identify key ways your solution can drive value with them, it's a no brainer. Yet some still don't use it. 2) ?? Rapidly scale your sales teams using onboarding tools like SalesHood - they leverage AI to automate pitch and demo analysis, immediate feedback and certifications. - For example, you can embed AI prompts which provide a score that measures a seller based on dimensions like connecting to value, mentioning key words or concepts. It also provides - I haven't seen anything as rapidly deployable and usable as Saleshood in crafting learning modules for bootcamp pre-work and certifications. - Elay Cohen is running an incredible company here and Justin Cifelli is an incredible CSM/PS that can help you find out more. 3) Create a central content repository to speed access to key selling assets, collateral and buyer microsites. Sorry, Google drive is just not going to cut it. This helps drive deals faster with tools like Highspot. Highspot for example will use AI to auto-generate descriptions which improves governance and speeds understandability of the asset and the context in which it could be useful. You can also measure which assets are being used the most by sales teams so you can cull the ones that don't. Finally, you can serve up these assets in fantastic new capability called Digital Rooms. - Dipan Vaidya is the man with deep knowledge that can help if you want to learn more. 4) ?? Invest in Meeting Intelligence tools like Gong or Clari - If you are looking for coachable moments, sales enablement WGLL (What Good Looks Like) assets, or identifying how long they take to respond on average to a customer question, these tools are game-changers. It will also provide feedback on pace, filler words (273 "ums" in one meeting anyone?) or use of selling methodologies like CoM or CVI. These are just a few ideas... seller and enablers will probably have access to some of these tools as sellers, but are just overwhelmed with the huge stack you are already juggling. Key is to get in there and start experimenting and making these solutions and the embedded AI capabilities work for you. On Slide 2: see local entre guru Keith Markfield Gimzi Studios owner Brandon Hill and special thanks to Jack Fleming for his camera work and support of the local entre-tech scene in City of Wilmington, NC #scalingsalesteams #AI #artificialintelligence #salesenablement #sales

It’s hard to believe, but on the eve of 2025, sales teams are still battling sales content inefficiencies. According to Gartner, over 60% of reps can’t find the right content when they need it, costing valuable selling time and opportunities. The results? ? Reps spend more time searching than selling. ? Customer-facing selling time is below 25%. ? Win rates and sales execution fall short of expectations. The good news??It doesn’t have to be this way. Discover actionable solutions in our?Guiding Principles for Sales Content?e-book. https://lnkd.in/gQQn9zGa

We refreshed the Revenue Enablement Maturity Model for 2025. Where do you and your teams currently stand on your enablement journey? ?? Stage 1: Foundational Enablement At the foundation of the model, organizations establish the essential skills and knowledge required for revenue generation.?Foundational Enablement?focuses on basic training and core resources that help revenue teams get up to speed quickly. ?? Stage 2: Just-In-Time Enablement Once foundational capabilities are in place, the next step is to deliver timely and role-specific resources that enable team members to perform at a higher level.?Just-In-Time Enablement?focuses on adapting content and coaching to meet immediate needs. ?? Stage 3: Optimized Enablement As organizations mature, they reach a point where they can leverage advanced technologies and frameworks to create an optimized, highly efficient enablement ecosystem.?Optimized Enablement?introduces a layer of automation, peer-to-peer learning, and in-depth analytics. ?? Stage 4: Transformative Enablement The pinnacle of the Revenue Enablement Maturity Model is?Transformative Enablement, where organizations leverage 1:1 personalization, predictive tools, and advanced forecasting insights. This stage represents a fully evolved enablement strategy that focuses on empowering individual contributors with precision. Click to read the details model including use cases and outcomes by stage by SalesHood. https://lnkd.in/gpi9gfRJ

We're running a Sales Kickoff 2025 survey and one of the questions we're asking about is THEME. Here's what we're observing from the themes so far: ? Focus on Growth: Many themes emphasize bold growth goals and forward momentum, such as "Blast off to $1B!", "Scale," "Level-Up '25," and "The Time is NOW!" This reflects a mindset centered on achieving ambitious targets and scaling operations rapidly in 2025. ? Collaboration: Phrases like "One Team," "The Power of We," "One GTM," and "Forging the Future Together" highlight a strong emphasis on teamwork, alignment, and breaking down silos. There's a clear push for collective efforts and shared accountability. ? Innovation: Themes like "AI as a driver of speed, quality, and efficiency," "Empower, Evolve, Exceed," and "Navigate, Accelerate, Dominate" show a recognition of the need for innovation, adaptability, and leveraging technology to remain competitive in an evolving market. ? Accountability: Phrases like "Accountability" and "Winning Strategies" suggest a heightened focus on responsibility, precision, and striving for exceptional outcomes. ? Optimism: Themes like "The Future is Ours," "Rise!", and "Ride the Wave" convey optimism and motivation, inspiring teams to rally around shared goals with enthusiasm. Sales in 2025 is expected to focus on ambitious growth, technology-driven innovation, and unified collaboration. Companies appear determined to inspire teams, break barriers, and embrace bold strategies to achieve significant revenue outcomes while maintaining agility in a rapidly evolving market. Join us tomorrow (11/21) for SalesHood's Sales Kickoffs Trends, Tips and Tools live event with Denise Behrens, Danica Granard and Karen House. Ping me if you want to take the survey and I'll share the link. Here's the link to register for our event tomorrow. https://lnkd.in/gUxqAZVM

So excited & honored to join Elay Cohen & SalesHood for this Sales Kick Off webinar tomorrow. Who is ready for SKO 2025? #saleskickofftrends

We're just one day away from?Sales Kickoffs 2024 - Trends, Tips and Tools! ? At this event, we'll cover lessons learned from 2024 kickoffs and innovative ideas shaping 2025. Plus, we'll show a live demo of?AI Role-Play, just-in-time coaching for the win. When:?Nov 21st?|?10 am pst Even if you can't join us live, register to receive a replay in your inbox.? ? https://lnkd.in/gTdscpjD #saleskickoff #SKO #salesmanagement #revops SalesHood

Elay Cohen thanks for including Karen House. No one better in the business! #saleskickofftrends

We're really excited to have Karen House from Star Compliance joining us this Thursday Nov 21st on our "Sales Kickoffs 2025: Trends, Tips and Tools" live SalesHood event. Karen has a lot of great insights to share. Don't miss out! Sign up today to join us live or get access to the replay. https://lnkd.in/gUxqAZVM

?? "Building relationships with digital audiences isn't optional anymore - it's imperative." - Tyler Lessard ??, CMO of TechnologyAdvice In this powerful conversation with Anthony Kennada, Tyler breaks down why traditional marketing won't cut it in 2024: → 90% of the buying journey happens before prospects visit your website → Building trust requires more than ads and promotions → Modern GTM teams must think like salespeople in building relationships at scale → Content, community, and authentic engagement are key to winning This is exactly why we launched the Better Together initiative. The future of GTM isn't siloed - it's collaborative, relationship-driven, and focused on customer outcomes. ?? Tomorrow, we kick off our final Better Together Summit of 2024 at the Marriott Marquis San Francisco. After hosting 450+ enterprise GTM leaders across three cities, we're opening a few final spots for: - CROs, CMOs, CEOs - VPs of Sales & Marketing - Revenue & GTM Leaders Join peers from leading enterprises to unlock strategies for efficient growth in 2025. Proud to partner with category leaders making GTM Better Together: Demandbase G2 MadKudu ON24 Vidyard Totango + Catalyst Software Integration & Expo Partners: Crossbeam AudiencePlus Reachdesk FAILURE ISLAND SalesHood PartnerStack Aptivio Fullcast, The Go-to-Market Cloud ?? Limited spots available - use the registration form in comments to apply. #BetterTogether #GoToMarket #B2BMarketing #CustomerSuccess

ITS SKO/RKO/GKO SEASON!!! looking forward to hearing these rockstar enablers Denise Behrens and Karen House share their kickoff best practices with my amazing colleagues Elay Cohen and Danica Granard. This is a powerhouse group that is not to be missed.