Fractional CRO + GTM Advisor | 12 ??s | 11 exits | 6x Sales Leader | 5x Founder | 3x Author | Helping founders and revenue leaders win
I've worked with hundreds if not thousands of founders, leaders, and front line workers in the last few years who all ask me this question: Can anybody be good at content creation - is it a skill or a gift? Cant wait to get killed here by everybody who thinks you should post content from day one of your career... queue hate in 4...3...2...1... But hold on...the game has changed a bit, and so has my take. For me it all comes down to results and experience, talking about what you've done or what you're going through. When I see content from somebody that catches my attention, I immediately check out the profile if I don't know them to see who they are and what they've done. True - honest - interesting content will always stand out.