Sales Empowerment Group

Be honest: Do you have a clear, aligned strategy for your marketing and sales efforts? If any of these five random acts of revenue sound familiar when thinking about your organization's sales and marketing, the answer is "no." 1) Everyone at Your Company Is Telling Different Stories 2) You Take a One-Off Approach to Sales Training 3) You’re Using an Old-School Buy Model for Hiring Reps 4) You’re Relying on Manual Processes 5) You Collect Data, Not Insights Whether you’re struggling with one of these random acts or all of them, you’ll reach your revenue goals faster using a systematic approach. Check out our tip sheet for advice on how to steer clear of common marketing sales and marketing mistakes (link is in the first comment). #SalesAndMarketing #MarketingTips #SalesSucess

When you think of digital marketing, it's easy to imagine your website as the center, with everything feeding into it. While your website *is* important, it should be just one of many channels you're leveraging as part of a person-centered approach. Your prospects and customers are likely using email, on social media, and attending events. That means you have to engage them and provide value beyond your website. Hear more about why to shift away from channel-centered marketing in this video with Lillian Cotter, a client success manager at our marketing division, Square 2. #MarketingStrategy #DigitalMarketing

A company with a platform that helps people manage chronic conditions wanted to build a predictable and scalable revenue engine and knew it needed additional resources to help fill the top of its sales funnel. However, like most rapidly growing companies, it lacked the time to successfully recruit, hire, train, and manage new talent. OUR SOLUTION SEG moved quickly to understand the company's specific needs and then identify, hire, and onboard right-fit talent. Four BDRs got an immersive crash course in the business and its competitive edge in the market to help pack the calendars of senior sales reps with weekly qualified meetings. REVENUE DELIVERED In just seven months, the SEG team: * Set over 170 meetings * Drove seven closed deals * Generated $3.95 million in estimated revenue Based on the success of the engagement, the company offered four permanent positions to SEG reps. Ready to accelerate your GTM strategy? Let’s connect! #GTMstrategy #DemandGeneration #SalesSuccess #GTMtransformation #RevenueGenerationSystems

What's the best way to get ghosted during the sales process? Ask a potential buyer for a commitment greater than they can make. Understanding who you're talking with is so important. For example, if you're working with a specialist buyer who's an expert on the product specs but can't authorize a purchase, don't ask them to seal the deal. Learn more about buyer types when selling in this video with Eric Moore, Chief Revenue Officer at SEG. #SalesSkills #SalesTips #SalesSuccess

The Revenue Generation System? (RGS) allows us to quickly understand your business, identify your needs, and create and execute a holistic go-to-market (GTM) strategy. As part of a major strategy shift, a video personalization company transitioned its GTM approach to a high-velocity demand generation program. Recruiting, training, and managing new talent would be too big of a lift for the in-house team. It needed a partner to: * Train and manage inside sales reps on setting qualified meetings with high-level buyer personas. * Uncover the right way to deliver succinct messaging over the phone, on LinkedIn, via video, and in email. * Build qualified pipeline value in a tight timeline to prove value. OUR SOLUTION Undertaking an intensive process to understand the company's market value and competitive advantages, SEG reps hit the ground running within six weeks. The engagement started with three business development representatives (BDRs), but another was quickly added after early success. REVENUE DELIVERED In SEG’s first year, BDR meetings contributed to landing major retailers as customers. The SEG team delivered: * $36,000 in annual HR cost savings per BDR * 47% of new deals * $1.3 million in new revenue * A 4X return on investment Ready to accelerate your GTM strategy? Let’s connect! #GTMstrategy #DemandGeneration #SalesSuccess #GTMtransformation #RevenueGenerationSystems

Which email metrics matter most today? Sure, opens and clicks are great, but deliverability and unsubscribe rates may be more important in the long run. Staying top of mind with potential buyers matters, especially in B2B, where buying cycles are typically much longer than in B2C. Get more insight into changing metrics for email in this video clip with Bob McCarthy, VP of Creative and Campaign Strategy at our marketing division, Square 2. #EmailMetrics #MarketingStrategy #EmailMarketingTips

You can’t teach personality, but you can teach skills. What’s more, you can measure skills, and you can measure the degree to which they improve. Selling is, of course, a skill. Or, to be more precise, selling involves a number of skills. The question is, which skills should you teach? And assuming you can figure that out, what kinds of results can you expect from teaching them? If you want to make the greatest impact on sales performance, the data says that this is where to spend your time and energy: 1) The buyer-seller relationship 2) Presentation skills 3) Questioning skills 4) Sales call planning 5) Gaining commitment Learn more about these skills – and the data behind them – in our white paper, How 5 Basic Skills Will Determine How Much You Sell (link is in the first comment). #SalesSkills #SalesTips #SalesSuccess

Marketing moves fast. The tools, technologies, trends, and best practices are always evolving. What worked a couple of years ago for you may not be so effective today. Most business leaders aren't marketing experts. They're experts in their core business area, whether that's manufacturing products, developing software, or selling insurance. The team at Square 2, the marketing division at SEG, brings the right set of skills and experience to help organizations generate leads and new customers in a fast-changing world. Watch as Rodney Holmes, VP of Sales at Birmingham Fastener, Inc., talks about the role marketing plays in his company's long-term growth strategy. #MarketingAgency #MarketingStrategy #HubSpotPartner

Creating strong sales relationships is more than just a transactional endeavor; it’s about cultivating trust and credibility. While the temptation to jump straight into product pitches can be overwhelming, taking the time to intentionally nurture relationships pays significant dividends. Establishing relational capital is crucial. It allows you to be seen as a trusted advisor rather than just another salesperson. When people feel heard and understood, they are more likely to engage meaningfully. To foster these vital relationships, effective listening is your best tool. Surprisingly, being a great listener can have a greater impact than how well you articulate your offerings. Focus on asking thoughtful questions and demonstrating genuine interest in your prospect’s needs. As the relationship progresses, remember that each interaction builds the foundation for future commitments. Start with small asks and gradually increase them as trust deepens. This strategic approach ensures that you’re not overstepping the bounds of the relationship you've cultivated. #SalesTips #SalesStrategy #RelationshipBuilding

What's the true cost of enabling sales mistakes? It's not a metric that you can track in your CRM, but these mistakes can be very costly considering the time and money required to get a B2B lead into your pipeline. That's why it's smart to think about sales training more holistically. Yes, your business has to make an upfront investment in training, but consider the overlooked cost of selling mistakes that your team may be routinely making. Eric Moore, Chief Revenue Officer at SEG, talks more about the topic in this video. Bob McCarthy #SalesTraining #SalesMistakes #SalesTips