Saint Friend

One of our core beliefs at Saint Friend is the idea that you need to give your audience the right message at the right moment, even if it isn’t the end-all-be-all of what your product does. When Nicholas and I worked together at Simple—the online bank where we first formed our partnership—the product was pioneering including budgeting and savings tools inside the app. They believed was their core differentiator, and to some extent they were right. Once people got into the app, the users who adopted those tools would become huge fans and devoted to the bank. Small problem—outside the app, no one cared. Most people willing to try a new bank are shopping around for rates, low or no fees, and even sometimes experience design. No matter how many times we tried writing and creating ads about the budgeting and savings tools, what converted best was almost always “Fee Free Banking.” This is the part of the post where marketers are throwing their hands in the air, product managers are rolling their eyes and upper management is thinking something like “just do your job please.” But it isn’t the end of the post. Once people were in the door, that’s when we had a great onboarding experience. First run animations, lifecycle emails, tool-tips in the app, all tailored to give users the right message at the right moment. It all added up to a breadcrumb trail of education that, over time, created the understanding of the value of those differentiating features. All those things we wanted to talk about in ads, but were a bit too tricky for people to conceptualize or care about until they actually experienced them. It’s tempting to try to make your audience understand every single thing about your product at once. But that’s missing the opportunity—sometimes it’s just about moving them forward enough to get them to say yes, and then continuing to demonstrate why your product is so great. That’s when you turn people who maybe were just kicking the tires into your biggest fans ?? #onboarding #messaging #copywriting #designstudio

A fun (and a little surreal) share, but Saint Friend's website was featured this week on Siteinspire ?? The studio has been around for 7 years now, and I am so proud when I think of everyone who has ever been part of the work: the amazing people who have been part of our team, and our incredibly trusting and thoughtful client partners. Check it out, show us some love, and give three cheers to creative power of friendship ? https://lnkd.in/e5U-fv4p

More butts on bikes moving with freedom and joy. Speedy's E-Bike Rescue helps you get your bike (especially those big heavy e-bikes) where they need to go when pedaling isn't an option. Wave if you see our electric van driving around Seattle. I'm really happy with how the new wrap on the van turned out. Thanks Saint Friend #emobility #sustainability #ebikes

Collab Session tomorrow! Last chance to sign up for ? How to Run a Successful Remote Workshop ?

Join us next week for our latest free Collab webinar! Save your spot with the link below?

Whether you need to find common ground or break new ground, facilitating a successful remote workshop is crucial for collaborating across roles, departments, and time zones. Join us on May 22nd at 12 pm PST for a free webinar. We’ll share advice on how to prep, facilitate, and synthesize a remote workshop that draws out the information and creates the alignment that you need. Reserve your spot here: https://lnkd.in/gKzKA2mm ? #webinar #freewebinar #collaboration #remote #hybrid

Remember the fear that shifting to hybrid and remote work would destroy the art of collaboration? Good news: it didn’t. It actually brought us new tools and opportunities to connect with our teams in a way that makes everyone more comfortable and ready to share. For our next webinar, we’ll share advice on how to prep, facilitate, and synthesize a remote workshop that draws out the information and creates the alignment that you need. Head to our event page to reserve your spot:?https://lnkd.in/gKzKA2mm #webinar #workshop #collaboration #collab #remotework #hybridwork

Thanks, Selene Chang for your kind words? We had such a blast meeting and sharing with you all, stay tuned for our upcoming May webinar announcement!

Let’s go collect experiences around Sacramento! We helped our friends at 50 Corridor TMA celebrate beloved Sacramento spots and the best ways to get around the region for their Let’s Go campaign. Biking to an ice-cold beer, carpooling to the beautiful game, or riding the Gold Line downtown to DOCO—sometimes the journey is just as rewarding as the destination. Enjoy some highlights from the campaign and find the case study below?? https://lnkd.in/e5FHMuBG #transit #transitcampaign #brandrefresh #newwork #sacramento #transitdesign #transitbrand #branding

?? Join us for a free webinar ?? How to Give and Receive Great Feedback Weds April 17 ? 12-1pm PST ? FREE Sign up here: https://lnkd.in/gv3n8xg2 At its best, feedback can feel like a conversation between experts, coming together to make the work as artful and effective as it can be. At its worst, feedback can make you want to storm out the door and go start a goat farm or whatever. Nothing major, just a place to quiet down and reconnect, you know? Feedback is the fuel that moves collaboration forward. As long as it’s delivered—and received—constructively. It’s a conversation, a two-way street. Kate Carter and I would like to share with you the most important feedback insights we’ve learned in our careers, including seven years founding and running our own design studio, Saint Friend. In this webinar, you’ll learn: ?? The mindsets and motivations of feedback givers and receivers ?? The one small thing you can do to instantly improve your feedback ?? How to set clear and proven agreements between feedback givers and receivers ?? How to wrangle lots of feedback into actionable next steps That sign up link one more time: https://lnkd.in/gv3n8xg2